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Internal assessment
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• How does your current
business emphasis fit with industry opportunity and competitive landscape?
Financial projections
• What are the expected
• Each section begins with a summary that is based on a synthesis of
questions and analyses that follow. The suggested approach would be to first complete the relevant back-up analyses and then work towards the overall synthesis
A.1 What industry are you competing in? What are the various segments in the industry?
Industry definition:
• Industry definition • Industry segmentation
Strategy articulation
• What strategy will your BU
pursue over the next 3 years?
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Strategic initiatives
• What will be the impact of
major strategic initiatives?
麦肯锡战略规划模板(英 文版pATEGY PLANNING INSTRUCTIONS
• The objective of these templates is to provide completeness and
consistency of BU strategic plan submissions. These templates are not intended to replace or constrain BU strategic thinking and should be adapted to reflect a particular BU’s sectoral context as required
A.4 What are the present and future external factors that could present new opportunities and risks?
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1
A.2 How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?
A.3 What is the expected competitor conduct? What are the resulting opportunities and risks?
IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY
A. What are the major changes in industry dynamics and the resulting opportunities and risks?
A.1 What industry are you competing in? What are the various segments in the industry?
changes in industry dynamics and resulting opportunities and risks?
• What are your competitive
strengths and weaknesses?
Strategic definition and implications
financial returns of your strategy?
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Risk/contingencies & strategic alternatives
• What strategic alternatives
have you considered?
I. EXECUTIVE SUMMARY
II. ENVIRONMENTAL AND INTERNAL ASSESSMENT
TABLE OF CONTENTS
I. Executive summary
II. Environmental and internal assessment A. Industry dynamics and its implications B. Competitive assessment C. Internal assessment
IV. Exhibits
BU STRATEGIC PLAN DEVELOPMENT
Environmental and internal assessment
Industry dynamics and implications
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Competitive assessment
• What are the major
– Definition
– Sizing
Industry segmentation:
III. Strategic definition and implications A. Strategy articulation B. Strategic initiatives C. Financial projection D. Risks/contingencies and strategic alternatives