Marketing at its BestUniqueness and individuality are key elements of a smart business relationship. Move your corporate identity onto the snow! Personalized edelwiser ski editions are an eye-catching marketing tool that will excite your customers, partners, co-workers and friends.The fact that every pair of skis within an edition can be individualized makes the concept of edelwiser business ski editions a groundbreaking and highly efficient tool forinnovative promotional campaigns.E motional IdentificationYour message will be fitted exactly to your customer. That allows your clients to emotionally identify with the pro-duct. Whether your edelwiser edition is used as a mer-chandising product, customer relationship instrument, incentive support, gift or bonus, both skis and skier trans-fer your message.Flexible & Prompt DeliveryHigh quality product standards and the flexible reorder system as well as short delivery times enable exciting new scenarios and a deep customer integration.The minimum order of three pairs of skis per edition also make edelwiser business ski editions very attractive forsmaller enterprises and small-scaled campaigns.Center-Tag: Marks the Construction Center of the SkiID-Tag: Ski ID and Customer Space (Name, etc.)CASE STUDIESSwitch to A1 - The All Mountain NetworkThis promotional campaign was designed to transport A1 Mobilcom‘s network coverage and network quality to fo-reign ski tourists and get them to choose A1, Austrias lea-ding mobile network operator, as their roaming partner. The program targeted tourists in the top ten Austrian ski destinations and was accompanied by several classical advertising measures like large billboards, advertisement in gondolas and on chairlifts, etc.The “A1-SMS-Ski“ was selected to be the central visual element of the campaign: by sending a text message to a certain number, the customer took part in the promo and had the chance to win one of ten skis raffled every week. The skis then were individualized with the text of the winners‘ messages and their names in the ID-Tags along with the operator‘s logo.This scenario demonstrates a perfect execution of the means of individualization edelwiser offers. Every winner receives a unique and personalized pair of skis and it also carries the logo of the initiator.The campaign was well received by the target audience and honoured with the Austrian Direct Marketing Award by the advertising industry.100% visual awareness in the top 10 Austrian ski destinations more than 75% of the polled audience described the promotion as …very pleasant“25,000 additional text messages and more than 10,000 additional call minutes where generated within the first 8 weeks Direct Marketing Award: The A1 Roaming promotion was honoured with the Austrian Direct Marketing Award COLUMBUS 2005. Category: Integrated Campaigns◊◊◊◊ResultatsORF Ski ChallengeFor the “largest ski race worldwide“, the ORF Ski Challenge,edelwiser designed a comprehensive, personalized Business Ski Edition: winners, sponsors, team members and adverti-sing partners were all apparelled with individualized edelwi-ser skis from the ORF Ski Challenge collection. edelwiser ServiceNicola Werdenigg – Spieß was hired by the ORF (Austrian public TV) as the ski expert. For the whole winter she main-tainined a online column on orf.at. The aim of this series of articles was to provide the Ski Challenge users with tips and hints from an expert who has actually skied these tracks in reality. In addition Nicola was a presenter and interview partner for the Ski Challenge TV series.Seitenblicke MagazineThe Seitenblicke magazine is Austria’s leading magazine when it comes to society, lifestyle and gloss. An edelwiser edition featu-ring various slogans and graphics was used as an eye-catcher for a promotional campaign during the World Cup race in Kitzbühel, Austria.Austrian ArmySkis with various camouflage graphics were raffled within an event of the Austrian Military.In addition the Theresian Military Academy in Vienna cooperated with edelwiser to develop a limited edition (including skins and tou-ring bindings) of skis exclusively for Austrian army officers.Business Editions ClientsA1 mobilkom, ViennaAlpine Ski Club Shukolovo, Moscow Austria Info, ViennaAustria SkitestAdil Besim, Teppichhandel, ViennaBäckerei Bacher, ZillertalBergfex, GrazBrandeins, Wirtschaftsmagazin, Hamburg Canon AustriaCarving-Ski.de, GermanyCasinos AustriaDer Standard, ViennaDubai Sports Trading, Ski Club Dubai Ford AustriaFundermaxx, ViennaIng-Diba DirektbankIntermaps, SwitzerlandNeue Wiener Werkstätten, KAPOLech-Zürs Tourist OfficeMailboxes etc.Mayr-Melnhof HolzMontana SkiserviceÖsterreichisches BundesheerÖsterreichische Lotterien, TIPP3 Oracle AustriaORF.at, ViennaPanasonic InternationalRed Bulletin Verlags GmbHTVB Sand in Taufers, Italy Skischule FinkenbergSteiermark Tourismus Vredestein, Germany Wirtschaftsblatt, Börseexpress, Vienna World Winter Forum, ViennaZDFCelebrities On edelwiser Skis Niki LaudaFranz BeckenbauerVladimir & Ludmila PutinChristl StürmerGregor BloebLicensing & PartnershipsIf you‘d like edelwiser to handle the trading proce-dure directly with your customers, edelwiser also of-fers a licensing model: Your customer can order skisdirectly through the edelwiser web shop, your pricingand conditions will automatically be applied! edelwiserwill phase out the whole process for you.This model perfectly suites to (ski) clubs as well.Enterprises operating in the tourism sector are able tobecome edelwiser partners and test stations, promotethe partnership in the edelwiser network and reachout to the edelwiser community.Limited Edition (Ladies‘ & Men‘s, personalized) Skiclub Shukolovo, Moscowedelwiser Services Promotion Development Graphic Development Community Services Additional Products OnSnow Workshops & Events Along the lines of it‘s more than skis edelwiser offers a range of services that will take your promotional cam-paign to the next level.Every pair of edelwisers is treated as an individual piece, even within a series. Along with short and flexible delivery times this feature enables completely new communica-tions and marketing scenarios. edelwiser supports com-panies and their agencies, developing campaigns that tap the full potential of edelwiser ski editions.Our graphic design department is familiar with the “me-dia“ ski and supports you in developing custom graphics and interactive design scenarios for your customers.The edelwiser Ambassador and Community program takes care of extensive and continuing integration of your clients. The customer will become creator, ambassador and marketer of his own product – one of the most ef-fective forms of creating customer loyalty.Along with ski bindings (Tyrolia & Naxo Freeride and touring bindings) and touring skins (Montana) edelwiseralso offers individually styleable ski poles.edelwiser OnSnow Workshops & EventsThe real effect of edelwiser skis does not reveal itself un-til the are on snow. That‘s why we love to take our custo-mers out onto the snow. Nicola Werdenigg-Spieß, former World Cup and Olympic skier and certified Austrian ski instructor is co-founder of edelwiser and concerned with the development of edelwiser skis. Skiing is her passion. Through edelwiser it is possible to organize an unforgett-able and exciting on snow event with her.Ski with NicolaA day on snow with Nicola is one of the truly special ex-periences. Her holistic approach to skiing leads to exci-ting new ways of the impressions of movement on snow. Nicola is fascinated with analysing original motion pat-terns her uniqie and sometimes unusual approach is very effective. Her long-time expertise as a ski racer and ski instructor combined with studies of extensive movement and motion concepts enable her to open up new ap-proaches to skiing.…The Austrian Nicola Werdenigg could potentially be able to break the blockades of the Swiss alpine cracks: This thought comes to ones mind when exploring the website of the former World Cup downhill racer. Werdenigg, who also holds work-shops, connects the ski sport with the methods of Feldenkrais and Qi Gong. She writes about …centric and excentric positioned skiing“, about motivation, “energy flow as a carrier frequency for messages“ - a whole repertoire of sophisticated solutions. So, what’s different from an ordinary ski lesson? The central point of the lesson is the human focus of attention and not a statically structured curriculum.“Neue Zürcher Zeitung 23.12.03 (mah)Customers Voice…With skis it‘s like with humans. We make a lot of a acquaintances, but only few we chose to be our friends.“…A really, really easy-to-carve, versatile frontside ski that hooks up nicely along its extremely large sweet-spot and can give any level skier great feedback underfoot. Surprising grip on hard sur-faces for such an easy-skiing ski. Highly recommended for its intended audience. Not a race ski or suitable for muscle-skiers who will overpower it.“ 2008…There‘s no holding back. Pick up tempo, into the turn, speed soars into the turn, unmistakably and safe, the snow comes closer, banking without effort, change of edges, feet under body – and he pulls on in a way that it makes me wanna sing! Full of confidence you lean into the turn, the edges grip, the ski runs unbelievably stable, there‘s no speed limit, from turn to turn in flowing moves, the ultimate high speed carving machine! After what must have been three runs at the most, a broad grin spread across my face that refused to disappear for a whole day of per-fect carving conditions and the greatest weather.”Holger 10.April 2006…Razorblades on rubber bearing.“ Florian February 2006…A playful child, one who wants to feel the freedom of the snow and is up for everything you are. Jumps, turns, gliding, carving. He wants to be turned, he wants to play with you in the snow, he shows you what fun is in his own way.“Coffee 19.12.2006speed 172 firnis 170 firnis 180Whether you’re a newbie or an expert, you’ll be on goods terms right away with an edelwiser Swing. Well-tempered, it’ll show you what it can do and reacts in lively fashion to your input. The ideal quiver for all skill levels, on the groomers, in the backcountry and touring – on request thisski is also available with skins.Ski to the Limit. No Fear. Pure adrenaline. Lean till your ears touch the snow. Super Grip on ice. Surf in powder. Flex that adjusts the ski inch by inch to the ground and torsion, that never lets tipand tail out of control. As soft as possible, as stiff as it has to be. The edelwiser twin-tip carver for the groomed, off-piste,jumps and switch.swing 162 skimodelsHandmade MasterpiecesOne of our core values is our dedication to producing skis of the highest quality. We only use the very best materials in combination with the finest manufacturing techniques,rounded off by a superb finish and perfect tuning.The roots of edelwiser ski go back to Reinhard Fischer‘s legendary Snowrider technology. The concept of dynamic skiing using the appropriate ski geometry came about in the early 1980s. Since then we have continually strived to develop our technology further.Every single ski that leaves the edelwiser production fa-cilities is hand made and consists only of state of the art materials like wood cores as the heart, laminated si-dewalls, top performance graphite bases and subtly laid laminates for optimized flex and torsion characteristics. Woodcore and TopsheetTo design a core that works it takes more than just a piece of wood. The configuration of a high quality ski core is science, art, feeling and dependent on the right components. That‘s why our cores consist mainly of ash. Combined with layers of other woods such as poplar and okumé our cores are among the main reasons why our skis make you smile. Carefully laid fibreglass laminates along with the aluminium alloy titanal are responsible for the right torsional stiffness, which ensures precise edge grip and stability on even the hardest runs at the highest speeds. Indeed, all our components, such as the bases and edges, meet the toughest demands of ski ra-cing. To apply the top sheet which carries your custom graphics edelwiser has developed a sophisticated pro-duction technique that allows your ski to “hatch” within only two hours from receiving the final version of the gra-phic topsheet design.Tuning + FinishingWe designed your ski to turn easily and, to minimize the chance of catching an edge, before delivering the skis we tune base edges to a bevel of 1° and gently detune the edges near the ski tips. Another advantage of bevelled base edges is that the structure of the base grinding is removed from the edge. To ensure optimal edge grip we file the side edges to 88°. The filings are then carefully re-moved and the edges polished for minimal friction.SkifeaturesThe most apparent feature that sets edelwiser skis apart from all the others is their special geometry. Due to their subtle flex and torsion composition the skis deliver reli-able grip that remains constant throughout the entire turn - without being too aggressive. Not only speed freaks will ap-preciate this virtue, it‘s also an enormous value for beginners and those relaxed skiers out there. Enjoy these and many other handling qualities of edelwiser skis. Whether it‘s on the groomers or between the rocks `n trees you can count on them. Fat enough to float, they‘ll give you all the bounce you need to paint that powder with your tracks. Their width and the resultant float make edelwiser an awesome tool for powder days and demanding conditions like crud and corn. They just keep on swinging, long after everyone else hasheaded for the aprés bar.Topsheet & Design Torsion Layer (Titanal)Core Periphery (Wood)Sidewall (ABS)Base Layer (Titanal) Edge Cushion (Rubber )Base (Graphite)Edge (Steel)Woodcore laminated (Ash)Resonance: Awards and Nominations, Press Winner of the Austrian National Award for Multimedia & e-Business National Award 2007 - Overall and Cate-gory Winner…edelwiser demonstrates exemplarily how a social com-merce model revolutionizes production, distribution, sales and marketing by making the customer designer of the product. Mass-customization means customer loyalty 2.0 – the user becomes creator, ambassador and marketerof his own product. edelwiser implements contemporary digital capabilities consistently throughout the whole value chain, creating a win-win situation for the company and their clients. Easy to use, state of the art product configurator, on demand production, expedited delivery and a smart incentive community with great viral potential turn the whole solution into a killer application on interna-tional level.“’Official jury statement…The national award for multimedia & e-business honours outstanding products from Austria. The most important value is additional value for the consumer. With edelwiser interactive ski design, we honour a product that demons-trates outstandingly how new technologies like web 2.0 and others can usefully be integrated and hence createreal advantage for users. The national award goes to a company that is setting trends for the whole industry.“P eter A. Bruck, National Award Commissioner ofBMWA for Multimedia & e-BusinessWinner of the VOLVO SportsDesign AwardISPO 2007Category: Ski Equipment“The possibility for consumers to personalize the graphics, thus creating a unique product, strengthens the relation-ship between skiers and their own skis. But the product can only be successful if the ski that is so well decorated is also technically sound: in the case of edelwiser that’s exactly what you get. A well known furniture manufac-turer to have democratized design with its sales policies, but edelwiser turns all of us into designers, allowing us to intervene with our own creativity in the final phase of a mass-produced product”Statement of Jurymember Prof. Kuno Prey,Dean of the University of Bolzano, Designer, Italy2007: Elected …Best Ski Of The Season“ (model swing) of the largest German-speaking ski forum carving-ski.de Further Award Nominations / 2007:• Design Award of the Republic of Germany• Viennese Future AwardAwards and nominations for projects with edelwiser involvement:- 2005/06 Top Ski Award carving-ski.de / Winner- 2006: Golden Award of MontreuxClient: ORF Ski Challenge 2006 / Gold in the Category: Web- 2005: Mobius Award (Advertising Award Los Angeles)Client: ORF Ski Challenge 2005 / Silver(5,100 Submission from 34 Countries)- 2004: Austrian Direct Marketing Award ‚Columbus’Client: A1 mobilkom / Roaming PromotionBronze Category integrated Campaigns- 2004/05 Top Ski Award carving-ski.de / Winner- 2003/04 Top Innovation Award carving-ski.de / Winner Resonance, PressOfficially this small limited company with the cool label titles itself very functionally as ‚Sporthandel‘.De facto this name conceals far more than just a shop – it‘s a re-search lab and think-tank, production facility, marketing center as well as an editorial office and design lab. edelwiser counts on both high end and high pleasure sectors in the carving area: relaxed ski-ing, far from forceful domination of the ski. To achieve this they com-bined all their abilities: Fun and knowledge of movement, need for speed and manifold knowledge in the areas of testing, development, customer relations, marketing and design. All these values are inten-ded to benefit the sporty individualist as well as vast communities, freaks and companies characterized by corporate identity. (Finest Finance / Dezember 2006)The edelwiser file: Tell Us What You Wantedelwiser Sporthandel GmbH. That‘s what the small com-pany located on Julius Tandler Platz in Vienna calls it‘s self officially. The address sounds like a small corner shop in town. Like a small grocer that defies the large chains. But pity is out of place in this case. On tuesday night edelwiser was awarded with the Multimedia & e-Busi-ness - Austrian National Award 2007. Earlier this year the company was awarded with the ‚Oscar‘ of the ski industry – the VOLVO SportsDesign Award – at the ISPO Sporting Goods Fair in Munich. They have also been nominated for the …Design Price 2008“ by the Republic of Germany and the Viennese …Future Award“. Their success can mainlyto be traced back to one fact: Nicola Werdenigg and her husband Erwin, the founders of edelwiser, have dedica-ted their work fully to their customers. They distribute tailor- made carving skis which can be styled by the their clients. For example multicolour or green and mud, like the Austrian Military Carver. Through the internet every user has access to a toolkit, that gives people the means to style their unique pair of skis. To realize this solution the smart Viennese company was consulted by the ‚Insti-tute for Innovation & Entrepreneurship‘ at the University of Economics in Vienna. …It is not us who know what you like – you can tell us what you want.“ This way to thinking distinguishes edelwiser radically from their competitors.(Salzburger Nachrichten / September 2007)The former Austrian national team downhill racer (Alpine World Cup 1974 -1980, Olympics 1976) Nicola Werdenigg-Spieß is co-founder of edelwiser and head of the development and community departments. Her eclectic experience with people on snow showed that inventive ski styling affects skiing in a positive way.Contactedelwiser SkiVorgartenstrasse 63/501200 Vienna/Austria/EuropeBusiness Edition SkisErwin Werdeniggeditions@+43 699 13070957VAT-ID: ATU63205677Photos by edelwiser, Max Werdenigg, flohagena.dePricing is determined by certain factors (quantity, level of personalization, delivery periods, ...). We would be happy to make you a tailor-made offer.。