①课本第三页1-Needs and Purposes for Communication•(1) survival (6) power•(2) cooperation (7)social needs•(3)personal needs (8) information•(4) relationships (9) making sense of world•(5) persuasion 劝说(10) self-expression用P4—P6 Survival、Co-operation、Personal needs. ……回答，不要求全部都写出来，但是至少要答四到五个，理解读懂还要有对这个词的解释②P6掌握交际的概念（Definition）•Communication refers to the act and process of sending and receiving messages among people.•Eg: buy computer via Internet•Communication—someone perceives behavior or its residue and attributes meaning to it. Communication has taken place regardless of whether that behavior is conscious or unconscious. Intentional or unintentional.③P10（很重要）交际的过程（the process）1. the components of communication•Message•Sender•Receiver•Channel•Noise•Feedback•Encoding/Decoding2. Models of communication•(1) the linear model•(2) the circular model•(3) the contextualized model④P14 交际的特征（Characteristics）里的黑体标题要看懂• 1. communication is dynamic 动态• 2. communication is irreversible不可撤销• 3. communication is symbolic符号性• 4. communication is systemic 系统性• 5. communication is self-reflective自我反映性•is interactive 交互性•7. communication is complex 复杂性⑤P22里的最后一段中影响跨文化交际的主要三个因素Language barriers，different values，different cultural patterns of behavior⑥ICC与ICBC的概念1. intercultural communication (ICC)•--interpersonal communication between members of different cultures.2. intercultural business communication (ICBC)•--communication within and between businesses that involve people from more than one culture⑦P31课后练习中的Discussion Questions的前三个问题⑧P41 关于文化的概念在这页的第五段•Culture is the total accumulation（积累）of beliefs, customs, values, behaviors, institutions（习俗）and communication patterns（样式）that are shared, learned and passed down through the generations in an identifiable group of people.⑨P42 文化的特点还要解释四个到五个• 1. culture is not innate; it is learned . sneezing)• 2. culture is transmitted from generation to generation• 3. culture is selective• 4. the facets of culture are interrelated . women’s movement)• 5. culture is ethnocentric• 6. culture is subject to change⑩P46价值观的概念（definition of value）•One’s principles or standards, one’s judgment of what is valuable or important in life • A broad tendency to prefer certain states of affairs over others. (Hofstede P46)• A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.⑾P45（重点）values from the core of culture•form the core of culture• 2. values are the deepest manifestations of culture and most difficult to understand by an outsider. (symbols-heroes-rituals-values, by Hofstede)⑿P48 价值观的分类•values ., happy life)•values .. modesty for Chinese culture)• 3. peculiar expression or deviations of individuals within cultures (subjective culture)⒀P49 价值观是怎样形成的how to get one’s value• 1. from one’s family•school education teachers• 3. from one’s peers• 4. from society at large⒁P59（很重要）hofstede-Bond's Value Dimensions•Individualism vs. Collectivism•Power Distance•Uncertainty Avoidance•Masculinity vs. Femininity回答这个题目时要说这个理论是谁写的，叫什么名字，理论是什么（从P60-64四个角度回答）还要解释，还要给例子，比如P62的图表。

这样才能得高分⒂P80课后练习第一大题的前三个问题⒃P222 商务礼仪的重要性从这页的第二段前四句回答• 1. to increase the quality of life in the workplace• 2. to contribute to optimum employee moral•establish the company image•play a major role in generating profit⒄P223Defining Business Etiquette and Protocol（礼仪指的是什么。

礼节指怎样做）具体分析•Etiquette refers to manners and behavior considered acceptable in social and business situations.•Protocol: customs and regulations dealing with diplomatic etiquette and courtesies expected in official dealing with persons in various cultures.Chaney and Martin(2002)Difference between etiquette and protocol•Protocol is what to do in a given situation.•Etiquette is how to do it and how to do it gracefully.⒅P225（很重要）Cultural differences in business etiquette and protocol 文化在这两者中的不一样会解释，举例子说明• 1. initial business relationship• 2. Social entertainment• 3. Gift giving etiquette•dress•schedule•use of humor⒆P254课后练习第一大题的 1 2 3 5⒇写作注意格式，格式占一半分January 一月July 七月February 二月August 八月March 三月September 九月April 四月October 十月May 五月November 十一月June 六月December 十二月。