TOYOTA Corporate Culture
Haier Corporate Culture
Discussion
1.Which has greater influence on working environment, corporate culture, or yourco-workers’ personality?
Term Study
1.Leadership
2.Theory X and Theory Y Assumptions
Outline and Questions
1.(Para.1-3)An interview withPeter F. Drucker(Who+When+Where?)
2.(The rest paragraphs.)Drucker’s thoughts on leadership(The key sentence in each point?)
2.FIRST TO SAY IT: Predictions(What are they?)+ Biography
3.COUNTERINTUITIVE INSIGHTS
(“reporting cost”+outsourcing)
4.NEW AREA OF INQUIRY(nonprofit)
MoreFigures
1.The story of Larkin’s rapid rise(How?)and The Larkin Idea(What?)
2.Physical Representation of Larkin’s Corporate Culture(What +Where?)
More Cases
Google Corporate Culture
Peter Drucker’s Golden Thoughts
Term Study
1.Knowledge anizational Behavior
3.Privatization3.Outsourcing
4.Lean Production5.Corporate Restructuring
Term Study
1.Corporate Culture2.Mail-order
3.Flexi time4.Hostile Takeover
5.Total Quality Management
6.Motivation Theory / Need Hierarchy Theory
Outline and Questions
Necessary Qualitiesfor Leaders
本次课
重点难点
The tern study
Moreinformationaboutleadership
教学基本内容设计:
Warm Up
1.Differences Between You and Your Boss
2.Warm Up Questions
a.What is your opinion on the difference between leadership and management?
b.There are particular people that others will follow, for whatever reason. Perhaps they have a sense of humor, or they like their style.” Do you believe there are such people?
9
Hal Varian
5
Peter Senge
10
Daniel Goleman
Discussion
Who gave us the concepts of
“knowledge economy”, “business process reengineering” and “new economy”? Talk about their achievement in details.
Market Segmentation
FMCG (Fast Moving Consumer Goods)
Consumer Behavior
Soft Economy
Outline and Questions
1.The Five Faces of Chinese Consumers
2.Most Wanted Brands inChinaand Why Were They Preferred
Analysis of resume
Presentation
Review
第1次课
课时2学时
章节题目
Unit 1:Corporate or Organizational Culture
本次课
教学目标
Let the students knowthe concept oforganizationalculture
More Info
领导力纵论
彼得·德鲁克的“十大兵法”
Necessary Qualitiesfor Leaders
Discussion
1.Andrew Carnegie wanted to put on his gravestones, “Here lies a man who knew how to put into his service more able men than he was himself.” Have you found these “Andrew Carnegie ” around you?
Let the students master some business term of organizationalculture
本次课
重点难点
The study of the business terms
教学基本内容设计
Warm Up—definition oforganizationalculture
15minutes
20minutes
10minutes
10minutes
5minutes
本次课小结
作业、预习等
Complete the post-reading exercisesand preview unit 2
第2次课
课时2学时
章节题目
Unit2:Leadership
本次课
教学目标
Let the students know some theories of leadership
Top 10 Management Gurus—Listing in 2003 by Thinker 50 Survey
1
Michael E. Porter
6
Garters
7
Gary Hamel
3
Robert Reich
8
Alvin Toffler
4
Peter Drucker
Black box model
Discussion
1.Why do we buy too much?
2.Areyou health-/safety-/credit-/time-/price-/target-/logo-/
3.Would it be possible to develop an corporate culture in the age of E-commerce when employees can work at home?
辅助手段和
时间分配
Multi-media
10minutes.
20minutes
辅助手段和
时间分配
Multi-media
20minutes.
15minutes
15minutes
20minutes
10minutes
10minutes
本次课小结
作业、预习等
Complete the post-reading exercisesand preview unit 3
第3次课
课时2学时
章节题目
2.In our era with the development of information and communication technology and the so called “new economy”, is it still necessary to stress the importance of corporate culture?
3.Other Brands Are Undercutting and Ignoring the Needs of Consumers
4.The Myth of Advertisements
5.A Lesson Learned About Building a Powerful Brand
More Information
辅助手段和时间分配
Multi-media
15minutes
20minutes
20minutes
20minutes
15 minutes
本次课小结、作业、预习等
Complete the post-reading exercisesand preview unit 5
第4次课
课时2学时
章节题目
Unit 5:Consumer Behavior
6.Business Process Reengineering
Outline and Questions
1.Management guru Peter F. Drucker: nearly 70-years’ devotion to the field(… signature trademark… global insight)