How the share of search business will be
It can not meet all demands of the business
-new markets : mobile search
-personalization: general search engine is evolving to vertical search , for example,
AOL
Yahoo
What Should Google Do
Market Saturation
Explosive Information
Easy To Entry
Portal is not a good new arena for Google
What Should Google Do • Google vs. Microsoft
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users
-for users: more companies can add values to the network by offering more information. -switching cost : the switching cost seems to be nothing and may be lowest for online service.
How the share of search business will be We can conclude:
multi-homing cost is a little high for search user search engine business will not be a winner-take-all business
•Pay attention to cooperation both outside and inside.
How the share of search business will be As the two pictures show below,the search business is to become more concentrated .
sohu sina
▧ Traditional Portal can only viewle Portal Integrate internet information — broader cyberspace — more freedom
History Review
Jun. 2009 CIIRC(China Illegal Information Reporting Centre) exposed "strong condemnation" on Google for statements that a large amount of pornographical links existed on the search results of . Jan. 2010 Google announced its termination of "content filtering" and possible withdrawing of searching services from China's mainland Market. Feb. 2010 Meetings between China’s government and Google held declaring that Google would still be welcome if abiding by China's laws. If Google insisted on withdrawing searching services from China, relevant damages caused must be settled down correctly by Google. Mar.2010 Google terminated the “content filtering” on mainland market and shifted searching servers from mainland to Hong Kong
2010
Google Instant; Google withdraw from the Chinese market
Android
stock exchange
The content in here
Key Factors of Google’s Success
Business model
Bettering Overture’ s policy
network effects are positive and strong for both sides
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one company can not meet all demands in the business
What Should Google Do
• Google vs. Yahoo!
MicroBlog?? Renren??
Books
Search Notes
Email
music
RSS
Magazine
Headlines
Memo Stock
Radio
Weather
▧ Different from Portal ▧ User stickiness ▧ Customized service —direction of Internet in the future
Development process
year in here
1995
Larry and Sergey meet at S1998
1999
Sequoia Capital and Kleiner Perkins Caufield & Byers
2000
Yahoo use Google search technol ogy
Group Members：王梅 章红蕾 吴取芳 李厚旭 薛凯
Catalog
Development Process Key Factors of Google’s Success How the Share of Search Business Will Be Where Should Google Do Return to China
2002
2003
A search The Google engine search company called engine was set Backneeds a up Rub. new name.
Google Google AdWords. AdSense.
The content in here
How the share of search business will be Market niche and Duopoly will coexist in the future market
Duopoly market
-cost advantages
-products advantages -Technology Mature & Quik Update
Google
Benefit from advertising
Strategic Alliance
Optimize transaction search system
eBay
What Should Google Do
• Personalized home page
Personalized home page
Corporate Values
• Improve the business model of Google
“contextual” paid listings move into new search domains
Key Factors of Google’s Success
•Being committed to leveraging leading-edge technology: invent new search algorithms. •Bettered Overture’s policy of ranking paid listing solely on CPC by also considering listing relevancy(CTR) •Managing innovation—Google’s ten golden rules.
▧ Microsoft’s desktop software hegemony is threatened by Google
What Should Google Do ▧ Google can contend against Microsoft in desktop software， but Office and Windows OS will always dominate ▧ Microsoft’s software is more compatible ▧ Google’s R&D capability no more powerful than Microsoft ▧ Deviate from the mission of Google
RSS、Job Search -customization : it can meet demands of some specific customers-LIJIT -pecs: politics、culture、economics、society
-technology: it will be a disaster for one company to offer all kinds of technology