Starbucks has three partners in China.The first Starbucks coffee shop in China opened successfully on Jen,11,1999
NO.2 Products By Miss He
NO.3 marketing strategy By Mr Zhang
do not spend a penny to advertise
"Our shop is the best advertising" Starbucks operators say. It is understood that, Starbucks has never been in the mass media spent a penny in advertising. This is both a economical and affordable way, Starbucks is unique! "
NO.4 example By Mr Wang
me tell the DoLet Starbucks inreason? very successful you know you! China is
2013-7-30
First Chinese living level and the level of consumption of starbucks adapt to provide free Internet when you in starbucks with mobile phone or computer search can be connected to the network and surfing can you find in addition to starbucks outside the consumption only 15 yuan can sit in a day in a free Internet also provide power supply place
1. The ultimate goal
• Starbucks ultimate goal is the creation of 25 000 chain stores, just like fast-food restaurants McDonald's (have 30,000 branches), as everywhere in the world.
The new-born Starbucks came into the world on August,18,1987.It changed the original framework..
Sarbucks provides the middle class with a fashionable social meeting place which is of pure and fresh style.
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage By Miss Xie
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.
Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.
Focus on the concept of the (present experience), the emphasis on work, life and entertainment, the careful management" right now "this time life experience.
first advantage,Starbucks regard itself as "the third place"and have a lot of loyal customers.
I will move on to the next point,Starbucks take majorities of manners to manage its brand,like top heavy roasting bean skill、 professional employers、 imitate relationship with customers and staff.
NO.6 future By Miss Xiong
1. The ultimate goal 2. Price positioning 3. Mobile payment 4. Product quality 5. Consumer education 6. Multi-dimensional innovation
Second The Chinese people have always pursue brand 2013-7-30 especially foreign brands
2013-7-30
Байду номын сангаас
Last Starbucks has enough new enough the effective management of the way and the idea even if the store full of people you also won't be around you disturbed by the voice of but also gets a lot of help
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history products marketing example advantage
future
NO.1 History By Miss Zheng
The first coffee shop Starbucks officially opend at the Seattle Pike Place in United States.At that time only coffee beans were sold.
To take a flexible investment and cooperation mode based on different market conditions around the world
According to the proportion of the shares held by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases.
design: performance characteristics It is understood that in the U.S. headquarters of Starbucks, has a dedicated design studio, a group of professional designers and artists, designed the world's Starbucks stores. Starbucks every store, on the basis of a unified brand, but also to maximize the personality characteristics. Such as Starbucks, Shanghai, China, mainly to young consumers.
4. Product quality
• Purchase the most advanced coffee beans To do the most perfect baking .
5. Consumer education
• In a country where the habit of drinking tea that promote drink coffee, that will inevitably encounter resistance on consumer sentiment.So first Starbucks to do this efforts to promote consumer education. "Starbucks stores per week must be open a coffee seminar for customer.
The benefits of doing so "it can borrow someone else's power to help it do a lot and the same time together. "
in order to direct businessbased