--Honda Accord
EASTERN
follow the populace
Advertisers take advantage of the orientation
and
emphasize the group behavior
我们都喝三精牌葡萄糖酸锌， 今天你喝了没有?
part B
Fact Emphasis
Impossible made possible ---佳能打印机
eastern
accept the visualized pand visual objects and things.
薄一点，再薄一点，
索尼CYBER-shot T7 数码相机
一切，自有我做主
Thanks
Do you want to believe in yourself? Feel like a winner? Fulfill your potential? If you answer 'yes' to any of these questions,
you need to get anAccord V-6Sedan
vs
Authority Emphasis
WESTERN
treat official position commonly
pays more attention to the personal values
and
self interests
Eastern
records can prove everything
Advertisers often enumerate the honors and certificates
中国驰名商标， 中国名牌 国家免检产品 国X
part C
Direct Expression
vs
Devious Expression
western
linear thought
use a topic sentence as the beginning improve the idea gradually
enter
Loading… …
part A
Individual Orientation
vs
Group Orientation
WESTERN
pay more attention to individuals
advertisers often use individuality personal independence and privacy
The taste is great !
味道好极了！
eastern
words should be conservative
and implicit
那一年我和妹妹去乡下姥姥家
现在，很难找到那种感觉了
我们在田野上奔跑
田野变成了厂房，
在小河里钓鱼
小河也不见了 。。。
在收割过的麦地里拾麦穗
咦！这是什么？味道真特别
空气里尽是迷人的清香
让我想起了乡下麦地里迷人的清香
嘉士利饼干 为你珍藏童真的滋味！
concrete thought
abstract thought
part D
western
thoughts are used to be leaping and thoughtful.
often utilize the creative language