TOURISM STRATEGY of TURKEY - 2023
MINISTRY OF CULTURE & TOURISM
ANKARA, 2007
ÒTourism Strategy of Turkey - 2023 and Activity Plan for Tourism Strategy of Turkey 2007-2013Ó dated 28/02/2007 and numbered 2007/4, has been approved by the High (supreme) Planning Commission, and has been put in to fence after its publication in 'Official Journal' dated 02/03/2007 and numbered 26450.
For its use in publications and references with proper citation of the source of information, permission of the T.R. Ministry of Culture and Tourism is not required. This publication is available at the full tekst of the publication is available at .tr in full content upon request and can be acquired from the Ministry of Culture and Tourism,
T.R. Ministry of Culture and Tourism
The General Directorate of Investment and Establishments
Ismet Inonu Boulevard No: 5 06100 Emek - Ankara
Tel: +90.312. 212 83 00 Fax: +90.312. 212 83 97
.tr
Publication Number: T.R. Ministry of Culture and Tourism Publications -3090
ISBN 978-975-17-3281-1
TOURISM STRATEGY of TURKEY - 2023
Towards a happier Turkey at the 100th anniversary of the foundation of our republicÉ
I
INDEX
INDEX
I ABBREVIATIONS
IV 1. INTRODUCTION - Executive Summary
1
2. TURKISH TOURISM TOWARD NEW HORIZONS
2.1.Vision
42.2.
Actions to Realise the Vision
5
3.STRATEGIES FOR STRENGTHENING THE TOURISM INDUSTRY
3.1
Planning
6¥ Strategy
6¥ Objectives for the year 20237¥ Towards the objectives
83.2
Investment
9¥ Strategy
9¥ Objectives for the year 20239¥ Towards the objectives
103.3
Organization
11¥ Strategy
11¥ Objectives for the year 202311¥ Towards the objectives
11
II 3.4Domestic Travel15
¥ Strategy15
¥ Objectives for the year 202315
¥ Towards the objectives16 3.5Research and Development17
¥ Strategy17
¥ Objectives for the year 202318
¥ Towards the objectives18 3.6Transportation and Infrastructure Strategy19
¥ Strategy19
¥ Objectives for the year 202320
¥ Towards the objectives21 3.7Marketing and Promotion Strategy23
¥ Strategy23
¥ Objectives for the year 202324
¥ Towards the objectives26 3.8Education Strategy27
¥ Strategy27
¥ Objectives for the year 202328
¥ Towards the objectives28
III
3.9Strategy of Service Quality
30¥ Strategy30
¥ Objectives for the year 202332¥ Towards the objectives
333.10Strategy of City Branding
34¥ Strategy34
¥ Objectives for the year 202335¥ Towards the objectives
353.11Strategy of Tourism Diversification
36¥ Strategy36
¥ Objectives for the year 202336¥ Towards the objectives
393.12Regions to Host Rehabilitation Efforts for Tourism Areas
44¥ Strategy44
¥ Objectives for the year 202344¥ Towards the objectives
453.13Tourisim Development Zones
45¥ Strategy45
¥ Objectives for the year 202345¥ Towards the objectives
46
Ýv
3.14Tourism Development Corridors51
¥ Strategy51
¥ Objectives for the year 202351
¥ Towards the objectives51 3.15Tourism Cities55
¥ Strategy55
¥ Objectives for the year 202355
¥ Towards the objectives55 3.16Ecotourism Zones56
¥ Strategy56
¥ Objectives for the year 202356
¥ Towards the objectives57 4. IMPLEMENTATION OF TURKEY TOURISM STRATEGY
4.1Corporate Structuring and Governance 58 4.2Action Planning60 4.3Monitoring and Evaluation 61 CONCEPTUAL ACTION PLAN62。