Haircare
Brad Casper General Manager*
Toothpaste/Soap
Vacant General Manager
Laundry
Vacant General Manager
Skincare/Paper
Virginia Lee Ving Director
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School Program
Group
Nurses for
School Program
Organizational and flow chart
Process Map
Market Archetype Model • Sizing • Pricing
Competitive Models Market Results
Results:
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Responsible: … Measures: …
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Measures plan – planned individual steps
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Scale
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Dimension 1
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Sources
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Individual steps
Responsible
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Completed
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Models
Key Steps
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Influence (4 factors)
Influence (4 factors)
Influence (6 factors)
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Input/output
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Interaction
Margin chart
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Bacardi Strategy Overlap
Will whisky help to build Bacardi rum
globally?
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Ken Doi Marketing Director
Robin Oxendine Marketing Manager
Randall Beard Marketing Director
Peter Foyston Marketing Manager
Marketing Manager
Pantene Jiehua
Organizational and flow chart
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Organizational and flow chart
Marketing Organization
Dimitri Panayatapolous
New Brand
Head & Rejoice Shoulder
s
Crest
Professiona Safeguar Zest
l Marketing
d
Camay
Ariel
Tide
JV Brands
Ulan
Media & Whisper Commercial
Production
Assistant Brand Manager, 2-5 per Brand
Success Requirements
Bacardi Strategy
Feasible Scenarios • India • China • Philippines
Asia Whisky Opportunity Assessment
Are there opportunitie s for whisky in the rest of the world?
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Measures plan – planned activities
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