吸引人的外形
Service
free guarantee free upgrading service first-class after-sales service free maintenance full-refund deliver promise
免费保修 免费更新 一流服务 免费维修服务 全额退款 信守承诺
Presenting the features of the new product Our product is superior to our rival’s product yet, we’re able to sell it at the same price. be superior to 优于 at the same price同等价位 rival’s product 竞争对手的产品 Reliability is our selling point.
7. adjustable 8. efficient 9. high-tech 10. stable petitive price 12. classical designing styles 13. attractive shape
可调整的 效率高的 高科技的 稳定的 价格优惠的 设计经典的
only in a world 500 Chinese private enterprise computer logy and IT consulting Microsoft WINDOWS operating system Microsoft Office most powerful brand in the world largest search engine in China
largest semiconductor chip maker
Task 2 Work in groups of four and discuss the following questions. What elements do you think are the most important for a successful salesperson among the following and why? What else do you think can lead to a salesperson’s success?
Product Features
1. durable 2. automatic 3. of high quality 4.environmentfriendly 5. user-friendly 6. economical 耐用的 自动的 高质量的 环保的
使用方便 经济实惠的
Product Features
□ sensitivity
to customers’ needs □ knowledge of the company and its products □ command of communication skills □ relationship with customers □ appearance and manner □ promotional policy □ personality □ quality of products □ training
marketing mode
advertisment
newspaper
outdoor advertising
marketing mode
online marketing
marketing mode
Affiliate marketing 会员营销 cause-related marketing 公益营销 Viral marketing 病毒营销 Events Marketing 事件营销 hunger marketing 饥饿营销
marketing strategy
7Ps & 6Cs 7Ps: product 产品 price 价格 promotion 促销 place&distribution 渠道和分销 people 人员 process 过程 physical evidence 实体环境
marketing strategy
6Cs: ： Customer 顾客 Cost 成本 Communication 沟通 Convenience 便利 Market chance 机会 Market change 市场变化
market research method
SWOT strength优势 weakness劣势 opportunity机会 threats 威胁
可靠性正是我们产品的卖点。
We guarantee that we can match the competitors with the lowest price. match n. 比赛，对手，火柴 v. 适应，较量，使相配 with the lowest price ……以最低价 This design is cute and colorful. cute adj. 娇小可爱的，漂亮的
Unit 4新职业IT英 语 计算机英语
1
Warming-up Reading A Listening Speaking
5
Reading B Writing Project Vocabulary and Structure
2 3 4
6
7 8
Task 1 Work in pairs. Look at the following logos and tell each other what you know about them.
what is marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, client, partners, and society at large.