分享内容Agenda
§中国的电子商务
§IBM的电子商务云解决方案
§B2C云平台
§物流云平台(Transportation Management)
§B2B服务云(B2B Service)
§总结
§Q&A
2
© 2011 IBM Corporation
© 2011 IBM Corporation 蓬勃发展的中国电子商务市场
Source: iUserSurvey survey result from 84 websites.
中国2005年至2012年在线销售总额[Billion RMB]
中国电子商务市场快速增长的驱动
力
l 居民可支配收入持续增长
l 经济结构调整优化需要提高消费率
l 政府大力支持发展电子商务
l 发展电子商务所需的技术环境和支付体系已
经成熟
CAGR: 106.3%Source: iResearch China Online Shopping Research Report 2008-2009
Source: CNNIC China Online Shopping Research Report 2009 3数据来源: CNNIC 第28调查报告
传统电子商务解决方案的问题
§投入大
–软件License，开发成本
–硬件、网络
–维护
§周期长
–软件安装配置
–需求调研、开发、测试…
–产生收益周期过长
§人才缺乏
实施电子商务不仅是建立一个网站…
© 2011 IBM Corporation
4
© 2011 IBM Corporation
服务学、物联网、云计算暑期研讨班
6IBM 典型的电子商务云解决方案
B2C 云
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B2C 䀓ߣᯩṸ㓴ਸ
B2B 云
EDI ⎸᚟Ր䗃B2B ᆹޘ᮷ԦՐ䗃
B2B ъ࣑⍱〻ᮤਸоཆव
B2B/ERP ㌫㔏䳶ᡀ
B2B 䀓ߣᯩṸ㓴ਸ
物流云
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网络营销云Web 分析云
© 2011 IBM Corporation
服务学、物联网、云计算暑期研讨班
§IBM has
the most customers
in the Top 100 tier §
13 in top 100
§IBM powers close to
$17B
of Internet retailer sales
§3x the nearest competitor
§
More than all of our closest competitors combined
全球领先的WebSphere Commerce
8
服务学、物联网、云计算暑期研讨班
特点
§传统软件和云计算概念的结合
§在云计算的基础架构之上提供服务
–定制开发服务
–运营托管服务
–技术支持服务
–软件租用服务
§分成计费方式
© 2011 IBM Corporation
10
完整的物流管理解决方案
•装载配载优化•运输路径优化•供应链网络优化•承运商网络查询•运营状态仪表盘
•多样化的报表
•Ad-Hoc （特殊）报表
•事件和报警•运输过程监控•路线导航
•自动招/投标
•运输月台调度
•配比& 支付及发票管理
•装运前的审计
Operation -Bubble machine screen capture
每分钟网页点击量性能指标(面积代表数据大小，高低代表响应时间)
Overall DB query size
Value statements
§Speed of Deployment
–Based on the best practices
–Light IT assets invest
–Easy to integrate with legacy IT assets
§Business network
–Support collaboration of 3PL with shipper and carrier
§Quick ROI
–Low upfront costs with subscription based pricing model
–Short implementations results in faster ROI –pre-built adapters and pre-configured industry pack §Total cost of ownership low
–No hardware or maintenance costs
–Minimal IT support
–No upgrade costs §As a part of supply chain products, LMS provides improves customer service and reduces transportation costs by providing shippers with efficient planning and execution
–Improve customer service through increased shipment visibility and on-time delivery
–Reduce transportation costs by optimizing your shipment planning and execution even when
costs are rising
–Improve operational efficiency by eliminating manually intensive processes
§LMS also can help 3PL company in improving customer service and reducing transportation costs
Process Improvements Potential Savings
Carrier Rate Analysis2% -4%
Planning / Optimization4% -15%
Route Guide Compliance 1% -5%
Fleet Capacity Management2% -10%
Freight Payment / Invoicing 4% -8%
Supplier Collaboration2% -10%
Value of IT investment Value of Logistics Management
B2B集成
Integration Adaptors
FTP/S
Mailbox
Repository
SFTP
Web Based User and Administration GUI
Connect:Direct
HTTP/S
Web Services
Other protocols
Translation
Process Engine
Application Framework –Clustering, Load balancing, etc.
Partner Management
Monitoring/Alerting
I
n
t
e
r
f
a
c
e
S
u
p
p
o
r
t
Suppliers
Partners
3rd Party
Systems
Internal
Applications
Users
IBM B2B 集成云计算服务
Carriers
Banks
Partners
Suppliers
Customers
Pre-connected partners
为您提供不同公司，各种协议之间的100%无缝集成
B2B 云服务
传统B2B 集成
客户
特点
§分布式的集群，以支持的海量的客户请求
§支持各种不同的接入方式与协议，包括ERP系统的对接，Web, C/S模式§支持社会化的商业网络
§支持渠道分销商
§支持移动终端
服务学、物联网、云计算暑期研讨班
Q & A Source:If applicable, describe source origin
© 2011 IBM Corporation 服务学、物联网、云计算暑期研讨班
21Thank you!。