中国人寿保险股份有限公司调研报告调研人员：大太阳全体成员成员一成员二成员三成员四五号六号保险实务14-1 目录一、公司简介················································································（一）（二）（三）（四）（五）企业背景··············································································企业结构··············································································企业荣誉··············································································品牌价值··············································································发展历程··············································································二、公司的cis战略简介···························································（一）（二）（三）公司的cis战略策划······················································ mi企业理念识别——企业之“心”··········································· bi企业行为识别——企业之“手”············································ 1、2、3、4、5、企业理念行为化·································································· sowt分析法简介·····························································中国人寿保险公司在市场上的swot分析···················历年保费规模·······································································客户服务··············································································（四）vi企业视觉识别——企业之“脸”··········································· 1、2、中国人寿保险公司logo···················································中国人寿文化······································································三、企业新闻······························································································一、公司简介（一）企业背景中国人寿保险（集团）公司属国家特大型金融保险企业，总部设在北京，世界500强企业。