东莞概况东莞市位于广东省中南部、珠江三角洲东北部，北距广州50公里，南离深圳90公里，水路至香港47海里，至澳门48海里，处于穗港经济走廊中间，是广州与香港之间水陆交通的必经之地。
东莞现辖32个镇区，全市陆地面积2465平方公里，158.96万人，外来暂住人口为440.45 万人。
此外，还有港澳台同胞70多万人，海外侨胞20多万人。
2004年东莞全市生产总值1155.3亿元，全年城镇居民人均可支配收入20526元，农村居民人均纯收入9083元。
改革开放以来，东莞经济以平均每年22%的速度增长，是中国综合经济实力30强城市之一，形成了以制造业为主，以电子资讯产业为支柱的外向型经济结构，是国际性的加工制造业基地和中国重要的外贸出口基地。
东莞白酒市场主要品牌在广东，按照经济发展水平、市场容量、消费能力。
白酒厂商一般都将广州、深圳、东莞三座城市列为一级市场。
据估算，东莞白酒市场容量在10—20个亿之间，能够占到广东全省白酒消费量的10%以上。
咼档品牌：在东莞，终端销售价在100元以上的高档白酒中五粮液和茅台的销量最好。
水井坊和国窖1573占有部分市场份额。
其他如剑南春集团的金剑南也有一定销量。
五粮液从2004年提价换包装以来，在东莞市场的销量就呈上升趋势。
据经销商介绍，五粮液在东莞咼档酒市场的份额已经占到60%左右。
五粮液的买断和贴牌产品也推出了不少高档白酒，但销量都比较一般。
据分析，这主要是因为东莞经济发达，政务、商务用酒、婚宴、自饮市场对高档白酒的需求都很大，东莞消费者注重品牌、彰显身份、对价格不太敏感，这种消费习惯使五粮液在大多数政务、商务消费市场独占鳌头。
水井坊和国窖1573都是从广东起家的超高端白酒，应该说在东莞市场占有地利之便。
但据经销商反映：在东莞两种产品的市场份额都有一定程度的下滑。
水井坊刚上市时广告投放、品牌打造、终端维护的力度都很大，现在更侧重于通过品牌打造、文化营销来传播自己“中国白酒第一坊”的品牌形象。
相比之下国窖1573在终端建设和促销方面的力度要明显一些，在东莞部分餐饮、酒楼，国窖1573已经进行了专场促销等活动。
茅台在东莞也有较好的销量，主要集中在政务、商务用酒市场，但是广东人对酱香型白酒的口感接受程度不如浓香型，这对茅台的销售有一定的影响。
中低档品牌:在东莞，终端价在40—80元的中档白酒销量最大。
据了解，诸葛酿、皖酒王、古绵纯、稻花香在东莞市场销售名列前茅。
东莞是诸葛酿登陆广东最早进入的市场之一，由于有众多诸葛品牌都在东莞销售，使得诸葛酿成为东莞市场销量最大的白酒品牌。
皖酒王在东莞市场也占据很高的市场份额，据了解，皖酒王的经销商实力较为雄厚，网络较好，虽然皖酒王的市场支持力度不大，依靠自然销售也走量不小。
古绵纯和皖酒王的情况有些相似，不过东莞的台商很喜欢在夜场消费古绵纯，古绵纯在夜场渠道走量比较可观。
稻花香在东莞成功招商以后势头比较猛，目前销售已经直逼诸葛酿和皖酒王。
从总体来看，皖酒王和古绵纯在东莞夜场的销售较好，诸葛酿和稻花香在餐饮渠道占有优势，上述几大品牌占据了东莞中档白酒市场的大部分市场份额。
除此之外，泸州老窖、全兴、小糊涂仙、金六福在东莞市场也有部分份额，但总体走量不大，难以和上述几大品牌抗衡。
在10元钱以下的低档市场，尖庄、沱牌、泸州老窖二曲等都有走量。
但是广东本地石湾、九江米酒的销量比较大。
从总体上看，低档白酒在东莞白酒市场所占的市场份额比较小。
渠道概况作为华南经济最发达的城市之一，东莞酒店、酒楼林立，商超、卖场众多，批发市场辐射力强。
酒店、餐饮渠道:东莞市经济水平较高，居民生活富足，娱乐行业发达。
因而酒店林立，餐饮场所众多。
据统计，东莞市（包含各镇）5星、4星级以上酒店有20多家，在全国地级市中排名第一。
3星以下带夜总会、KTV包房的酒店有200多家。
其中比较有名的有：五星级：厚街镇的喜来登大酒店、嘉华大酒店；虎门镇的龙泉国际大酒店、豪门大饭店；东城区的东城环球国际夜总会；黄江镇的裕元花园酒店金钱豹夜总会、太子酒店、南城区的宏远大酒店；四星级:桥头镇的莲湖渡假村中国魅力夜总会、恒丰大酒店黄金海岸歌剧院；厚街镇的珊瑚大酒店；虎门镇的汇源海逸；东坑镇的东银国际娱乐。
三星级：南城区的湾东娱乐城；企石镇的宝石大酒店。
星级档次：长安镇的星之星，百乐山庄，集安酒店，桥头镇的海港城夜总会，还有乌沙酒店、新太阳等等。
除星级酒店外，东莞的餐饮酒楼也很多，著名的有幸福大酒楼、荔枝湾大酒楼、龙岗饮食中心等。
由于东莞的酒店和台湾同胞较多，夜场饮用白酒比较流行。
据了解，在A级酒店，白酒月销量一般都在3000支以上。
东莞的餐饮、酒楼进店费比较高，A店要8000元以上，部分5星级酒店进店费高达20000元。
B、C店的进店也在1000—3000元。
商超渠道:东莞的商超业态较为发达，大卖场、量贩连锁、便利连锁店、小型超市、本土、外资商超连锁一应俱全。
东莞有沃尔玛1家店、家乐福1家店、好又多1家店、百佳5家店、华润自营及加盟37家店。
大新百货13家店、嘉荣连锁13家店，这两家都是东莞本土连锁商超。
小型便利连锁店美宜家有200多家店。
在东莞，白酒在商超渠道消费的区域性很明显。
在工厂比较集中的工业区，中低档白酒比较好销；在社区比较集中的地区，中档以上白酒是消费主流；在餐饮、酒楼比较集中的地区，中高档白酒销售最好，经销商要根据商超的档次、规模、位置有选择的进入。
东莞商超的进店费、条码费也比较高，和广州、深圳比较接近。
品牌知名度一般的白酒A店进店开户费在1000元以上，单品条码费在300 —400元。
批发渠道:位于东莞南城区的宏景中心和宏远批发市场是东莞白酒市场两个主要批发渠道。
宏景中心有很多酒类公司及厂家办事处集中在商务楼办公。
其生产或代理的产品面在向全省、全国招商。
宏远批发市场经销商有200—300家，既有实力雄厚的公司，也有中小型经销商，更多面对省内及周边辐射。
Editor's no te: Juds on Jones is a meteorologist, jo urn alist and photographer. He hasfreela need with CNN for four years, coveri ng severe weather from torn adoes to typho ons. Follow him onTwitter: @jnjon esjr(CNN) -- I will always wonder what it was like to huddle around a shortwave radio and through the eraeklingstatic from space hear the faint beeps of the world's first satellite -- Sput nik. I also missed watch ing NeilArmstr ong step foot on the moon and the first space shuttle take off for the stars. Those eve nts were waybefore my time.As a kid, I was fasci nated with what goes on in the sky, and whe n NASA pulled the plug on the shuttle programI was heartbroke n. Yet the privatized space race has ren ewed my childhood dreams to reach for the stars.As a meteorologist, I've still seen many important weather and space events, but right now, if you were sittingnext to me, you'd hear my foot tapping rapidly under my desk. I'm an xious for the n ext one: a space capsulehanging from a crane in the New Mexico desert. It's like the set for a George Lucas movie floating to the edgeof space.You and I will have the cha nee to watch a man take a leap into an uni mag in able free fall from the edge ofspace -- live.i耳丨I逗■educates and enter：Vt.宇宙到地i言深处man jump from 96,000 feetTuesday, I sat at work glued to the live stream of the Red Bull Stratos Mission. I watched the ballo ons positi oned at differe nt altitudes in the sky to test the win ds, knowing that if they would just line up in a vertical straight line "we" would be go for laun ch.I feel this mission was created for me because I am also a journalist and a photographer, but above all I live for tak ing a leap of faith -- the feeli ng of push ing the en velope into un charted territory.The guy who is going to do this, Felix Baumgart ner, must have that same feeli ng, at a level I will n everreach. However, it did not stop me from feeli ng his pain whe n a gust of swirling wind kicked up and twistedthe partially filled balloon that would take him to the upper end of our atmosphere. As soon as the 40-acreballo on, with skin no thicker tha n a dry clea ning bag, scraped the gro und I knew it was over.How claustrophobia almost groun ded supers onic skydiverWith each twist, you could see the wrin kies of disappo in tme nt on the face of the curre nt record holder and "capcom" (capsule com muni cati on s), Col. Joe Kitt in ger. He hung his head low in missi on con trol as he told Baumgart ner the disappo in ti ng n ews: Missi on aborted.The supers onic desce nt could happe n as early as Sun day.The weather plays an importa nt role in this missi on. Starting at the gro und, con diti ons have to be very calm -- winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. It will climb higher tha n the tip of Mount Everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into thestratosphere. As he crosses the boun dary layer (called the tropopause), he can expect a lot of turbule nee. The balloon will slowly drift to the edge of space at 120,000 feet (22.7 miles/36.53 kilometers). Here,"Fearless Felix" will un clip. He will roll back the door.Then, I would assume, he will slowly step out onto someth ing resembli ng an Olympic divi ng platform.Below, the Earth becomes the con crete bottom of a swim ming pool that he wants to land on, but not too hard. Still, he'll be traveling fast, so despite the distanee, it will not be like divi ng into the deep end of a pool. It will be like he is divi ng into the shallow end.Skydiver preps for the big jumpWhen he jumps, he is expected to reach the speed of sound -- 690 mph (1,110 kph) --in less tha n 40 sec on ds. Like hitti ng the top of the water, he will begi n to slow as heloseftjto-Earth ； But thjswiJJ not be eno ugh to stop him control,Me^ftas a-stabiliZatio n parachute that ca n be deployed to slow himdow n. His team hopes it's not n eeded. In stead, he pla ns to deploy his 270-square-foot (25-square-meter) main chute at an altitude of around 5,000 feet (1,524 meters). In order to deploy this chute successfully, he will have to slow to 172 mph (277 kph). He will have a reserve parachute that will open automatically if he loses consciousness at mach speeds.Even if everyth ing goes as pla nn ed, it won't. Baumgart ner still will free fall at a speed that would cause you and me to pass out, and no parachute is guara nteed to work higher tha n 25,000 feet (7,620 meters).It might n ot be the moo n, but Kitt in ger free fell from 102,800 feet in 1960 -- at the daw n of an infam ous space race that captured the hearts of many. Baumgart ner will attempt to break that record, a feat thatboggles the mind. This is one of those monumen tal mome nts I will always remember, because there is no way I'd miss this.approaches the more dense air ccompletely.If he goes too fast or spins out of。