6.Strategic Placement
7.Minimal packaging
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A better everyday life
• We can't do it alone;
• Then you do your part;
• So together, we save money for a better everyday life.
A better everyday life
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Our product range
The IKEA product range is wide in several ways: 1. First, it's wide in function; 2.Second it's wide in style; 3.Finally, by being coordinated, the range is wide in function and style at the same time, and at all times.
• No sales promotion
• Set up non-profit foundations "My home is my company, my company is my home."
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IWAY- the IKEA Way
Our product range Our low prices
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Art of Leadership
• 5 years old to start making money 17 years old to build IKEA company • "To create a better everyday life for the many people" • "Low price but not at any price" • Who designed the first IKEA catalogue and brochure himself
We love wood
We’re reducing CO2 emissions to help tackle climate change
“We want to play our part in changing the way conventional cotton is grown, making it better for people and the environment.”
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Our low prices
Quality home furnishing products at affordable prices : 1. Recycling 2.Waste Reduction 3.Automatic selling 4.Thriftiness 5.Transportation
•Now the world's largest furniture retailer. •IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden and it is owned by a Dutchregistered foundation controlled by the Kamprad family. •As of August 2012, the chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia.
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Sustainability
" We've come a long way, but we're still just warming up." Sustainable life at home --- Make a difference without leaving your home Energy & resources --- Doing business in a smart way
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Intro
One of the most excellent commercial miracles in 20th century.
•A privately-held, international home products retailer
•Sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world.
Enterprise Culture
Swedish Heritage Art of Leadership
IGM 发展战略
IWAY
Sustainability
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Swedish Heritage
Our Swedish origins : It's no accident that the IKEA logo is blue and yellow. These are the colours of the Swedish flag. •Swedish lifestyle •Historical influences •Our Småland roots •Swedish society