Negotiation of price
Sellers陈1 陈2
Buyers张徐章
张: Hello, Bob. This is my colleague Sherry，Becky.
徐章: Nice to meet you, Bob.
陈1: It is glad to see you. This is my colleague，Chris.
陈2: It is happy to see you.
张: I think we can get down to the business.
陈1: Sure. How do you think of our products? Are they good enough to meet your needs?
张: I think your products are fairly good, and impressed me a lot. Then I would like to get the ball rolling by talking about the price. What price will you offer for I ordered?
陈2: Before anything else, can you give me any idea about price you expect?
徐: We would like to purchase 2000 units, 25% discount on the price.
陈2: I think we would like to offer a special discount on the price. But 25% discount would be too high; we cannot make a profit with this number.
章: Well, if we promise future business, can you offer a reduction like this? Why not come down a little, we may establish a long-standing cooperation between us. 陈1: Yes. But it is hard to see how you can place such large orders. We need a guarantee of future business, not just a promise. Furthermore, we cannot
provide a 25% discount even with a guarantee of future business, at most
10%.
张: It is a big change from 25% to 10%. You know the market has fluctuated a lot nowadays. It is hard for us to make ends meet, our customers are asking for the best possible.
陈2: We understand, but you know our products are good values, and they are newly-cultivated after we invested a lot into the R&D. I believe you know the cost we spent.
徐: Yes, we know that. It is because of that, I hope we can cooperate to open the market. If the price is reasonable, good sales will be easy to reach, and that
can relieve your costs, right?
陈1: Considering it is the first time we do business and hope long-term cooperation in the nearest future, we can offer a more 2% discount. We seldom make such
concession.
章: That makes no difference. We need more.
陈2: Oh no. Are you kidding? That is too much for us. As the price goes, I don’t think we can make any reduction, and it will leave us no margin. Sincerely I hope that you would appreciate our situation at present. Unless you place more orders.
张: But that is hard for us. You know it is already a large size.
徐: I don’t think there is any point for either of us to insist on our own price. How about meeting each other halfway?
章：I agree. It is a good way to make a compromise.
陈2: That is good for you not for us. That way, the discount is still beyond our bottom-line. That is impossible.
张: If not, what would you suggest? So long as your price is reasonable.
徐: Things are negotiable.
章: And a negotiation is meant to bring us as close as we could possibly be.
陈2: The best we can do will be another reduction, 15% discount. That is definitely our rock bottom.
张: That still leaves a gap. Anyway, the gap is closed and our business is completed. 陈1: You certainly have a good way of talking us into it.
张: Hope we will have a pleasant cooperation.。