2. Robust market position
Weaknesses
1. Violation of laws
2. Relatively weak R&D capabilities
Opportunities
1. Entry into Smartphone business 2. Growing PC market 3. Increasing adoption of cloud computing services
•2001 Gains the leading share of the global PC market
•2004 Michael Dell stepped down as the CEO but remain the chairman
Strengths
1. Strong brand value
Government
Multinational Corporation Telecommunications
• Although the Dell current poor performance, but as the company gradually adjust product structure, the future is still expected to investors by surprise
global citizen.
External Environmental 1. Analysis of macro-environmental factors. 2. competitive analysis. Internal Environmental: (Management, marketing, financial
Operations overview
Network Direct selling
Distinguish between consumers
1. Reduced and concentrate the suppliers. 2. To strengthen the supply chain information flow velocity and tranproportion of research and development
accounting, production operations, the value chain analysis and the
corporate culture.)
Dell
Educational and research institutions
Banking/ Taxation/ Finance
The increase in China's propaganda
Focus on commercial computer
The development of potential substitutes To improve the appearance of the server
and design, amplified partner value.
"future-oriented talent“ "hotshots governance system“
"are serious wins“
"DELL soul"
• Customer first， • Teamwork,
• Direct management and
110107 Alice 110118 Freedom
110123 Kerry
110127 Mei 110133 Anna
•1984 Founded by Michael Dell •1985 The first PC – the Turbo •1988 Officially Listed •1991 Launched the first Dell laptop •1992 one of the world’s top 500 companies
Threats
1. Intense competition 2. Product defects
Dell
Market Entry and Marketing Strategy
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Operations overview
Market entry and marketing strategy