成都理工大学工程技术学院毕业论文
四川兴欣鞋业有限公司网站
规划与实现
四川兴欣鞋业有限公司
- I -
摘要
随着计算机技术、网络技术、通信技术的迅速发展和人们生活水平及需要的不断提高，越来越多的网络商店走入了大众的生活，对电子商务网站的设计和实现技术要求也越来越高。
论文研究电子商务网站的设计与实现，并采用网页三剑客技术实现了一个中型电子商务网站即鞋业网站。论文首先简要介绍了电子商务及其实现技术，网站的构成及主要流程；然后详细介绍了网站的需求分析和系统设计，并给鞋业网站实现方案及技术细节，包括运行环境的配置各个功能模块的实现细节等。网站实现了基本的前台的设计。
网页实现方面具有诸多优势，值得进一步学习和研究。
关键词 ：电子商务网站 网上商店 鞋业网站
四川兴欣鞋业有限公司
- II -
目录
摘要 ························································································· I
目录 ························································································ II
前言 ························································································ 1
1四川兴欣鞋业有限公司简介 ······················································· 2
2 市场分析 ··············································································· 2
2.1 站点前市场分析 ··································································· 2
2.6自身条件分析 ······································································· 6
3品牌策划 ··············································································· 9
4网站规划 ··············································································· 9
4.2导航设计 ············································································ 10
4.3主要栏目功能说明 ································································ 10
4.4 网站结构图 ········································································ 13
4.5 网站层次结构图 ·································································· 14
4.6网站地图 ············································································ 17
4.7网站目录结构示意图 ····························································· 17
4.8各页记事本和前段设计 ·························································· 17
4.8.1首页记事本 ······································································ 17
4.8.2首页前段设计 ··································································· 17
4.8.3 公司简介记事本 ································································ 21
4．8.4公司简介前段设计 ··························································· 26
4.8.7产品介绍记事本 ································································ 27
4.8.8产品介绍前段设计 ····························································· 28
4.8.9会员系统记事本 ································································ 29 四川兴欣鞋业有限公司
- III - 4.8.10会员系统前段设计 ··························································· 30
4.8.11 客户服务记事本 ······························································· 31
4.8.12客户服务前段设计 ··························································· 32
5.功能设计 ·············································································· 34
6.美术设计 ·············································································· 35
7.服务器技术方案 ····································································· 36
8.程序设计 ·············································································· 36
9.网站更新和维护 ····································································· 37
10.网站建设规划 ······································································ 37
11.费用明细表 ········································································· 40
12.网站后端设计 ······································································· 40
12．1设计实施 ········································································ 40
12.2 采用Windows Server2003操作系统 ········································ 42
12.3 采用租用虚拟主机 ······························································ 43
12.4网站安全性措施，防黑、防病毒方案 ······································ 44
12.5 技术支持和培训 ································································· 46
12.6网站维护 ··········································································· 46
四川兴欣鞋业有限公司
- 1 - 前言
网站作为一种常见的企业对消费者（B2C或者B2B）电子商务的具体形式，在Internet上已经非常普及。
随着网站的快速增长，网站的设计和实现技术也迅速发展，出现了多种较成熟的实现技术。由于网页设计技术具有多方面的优点，因此在网站的制作中被广泛采用网页三剑客，同时网页设计技术还处在不断的发展之中，论文选题的主要依据网站制作和对茶叶的喜爱的动机。
学习有关电子商务和电子商务网站制作的基本知识，了解电子商务网站制作的相关技术，并在此基础上选择了使用网页设计作为开发来制作一个电子商务网站——网上茶叶平台，并学习网页设计等方面的知识。这是课题研究的基础性内容。
在指导教师的指导下，进行网站的需求分析、系统设计及制作网站功能模块划分，然后建立网站写调试各个功能模块的，最后进行组装测试。
通过教师的悉心指导和自己的努力，完成了毕业设计的各项任务，成功建立了网站，基本实现了各项制作网站功能。只要加以功能扩充，该网站可以方便地投入网上施行，从而可以成一个网上茶叶平台。
论文正文主要包括4个部分，安排如下：
第1部分简要介绍电子商务、电子商务网站及其制作技术过程。
第2部分阐述网站的构成和网站制作思维。
第3部分对网站进行分析设计，详细了需求分析、制作功能设计及网站模块划分。
第4部分给出了网站的制作细节，包括制作的工具、网站建立及网站各个功能模块的制作技术。
最后论文对课题内容及成果进行了总结。