企业文化建设参考文献【篇一：通讯企业的企业文化建设论文参考文献】通讯企业的企业文化建设论文参考文献通讯企业的企业文化建设论文参考文献(一)主要参考书目谭道明主编：《企业管理概论》，武汉大学出版社，2000年3月第2版金思宇：《企业文化建设是探索现代企业思想政治工作的有效途径》，中国企业文化网，2004年12月高峰：《企业文化》，中国纺织出版社，2002年9月第一版通讯企业的企业文化建设论文参考文献(二)刘光明：《企业文化》，经济管理出版社，1999年9月第1版。
魏杰：《企业文化塑造：企业生命常青藤》，中国发展出版社，2002年7月第1版。
刘仲康：《企业经营战略概论》，武汉大学出版社，2003年1月第2版。
通讯企业的企业文化建设论文参考文献通讯企业的企业文化建设论文参考文献。
谭道明：《企业管理概论》，武汉大学出版社，2000年11月第2版。
李大军：《中外企业文化知识500问》，企业管理出版社，2002年2月第1版。
王璞武凌：《企业文化咨询实务》，中信出版社，2003年6月第1版。
约翰科特詹姆斯赫斯克特：《企业文化与经营业绩》，华夏出版社，1997年3月第1版。
通讯企业的企业文化建设论文参考文献化建设论文参考文献(三)世纪是文化管理时代，是文化致富时代。
企业文化将是企业的核心竞争力所在，是企业管理的最重要内容。
企业文化是一个企业中各个部门，至少是企业高层管理者们所共同拥有的经营哲学和原则, 解决问题和制定决策的方式。
通讯企业的企业文化建设论文参考文献论文。
它对企业生存和发展的重要意义已经日益显著。
因此，加强企业文化建设是企业提高经营业绩，创造竞争优势的必然选择。
[1]倪东生.企业流程再造中的文化建设[j].经济师,2002(01).[2]贾蕾.美日企业创新的文化比较及其对中国的启示[j].企业经济,2000(05).[3]罗长海.企业文化要义[m].北京：清华大学出版社，2003(8).[4]黄静.以人为本的企业文化[m].湖北：武汉大学出版社，2003(9).[5]李胜.构建优秀企业文化提高市场营销能力供电企业经营观念的转变[j].安徽电力职工大学学报，2003(04).[6]李蓉，卢晓君.企业增长的文化动力[j].鞍山科技大学学报，2006(04).【篇二：企业文化外文参考文献】corporate culturethe concept of enterprise cultureenterprise culture is formed in the long-term of the venture and development process among the enterprise staf. they cultivate the common goal, the highest value standard, basic beliefs and behavior. it contains a very rich content, including business philosophy, value concept, the spirit of enterprise, enterprise morality, group consciousness, enterprise image, enterprise system. its core is the spirit of the enterprise and values.the value of enterprise culture1.enterprise culture affects the enterpr ise’s lifeculture is informal. but it exist everywhere and every time. in the developing of an enterprise, things informal is more important than that of formal, software is usually more important the hardware. this is not only the character of modern ec onomy, but also the outcome of enterprise culture’s effect in long time.enterprise culture is the spirit of the enterprise, is the power that drives the enterprise developing, and is the best way for the enterprise to get the growth of its economy. the development needs culture and the culture can support the development. in any case, there will be no long time development without culture’ support.2.enterprise culture builds the enterprise’s core competence the 1960’s the core content of enterprise com petition is technology , in the 70 s, it is management, in the 80’ s, it is marketing, in the 90’s, it is the brand, and the 21’st century the core competition between enterprises is the culture.enterprises short-term prosperity can get in so many ways, but the enterprise long time growth can be only from the power of the excellent enterprise culture, the effect of suitable culture on the development and growth of enterprises is huge, because it has infinite driving force on the staff.the spirit and idea s is the core of the enterprise’s culture. when a good enterprise culture establishment, it brings the wisdom of the group, the spirit of collaboration, fresh vitality, this is equivalent to for enterprise with a powerful engine for enterprise innovation and development, and can uninterruptedly supply spiritual power for the enterprise.culture the best way to mobilize the staff of an enterprise. it brings staff home feeling in their work. it is the resource of the cohesive power inside and the expansionary force outside of the enterprise.the concept of brand culturebrand culture is the core of brand value, it include the value concept, grade, appeal, express feelings of the brand, the value of the brand culture is that it brings items of the brand to the flourish spirit world of human being. brand culture not only can bring people good feeling but also improve the core competence of the brand.brand culture mainly has three level content: the first level is the brand value system, which is made up of a series of concept of brand owners and operators, including the pursuit of quality concept, management concept, service concept, social concept and so on; the second level is the behavior model of the brand, including the operator’s management and marketing strategy, market development means, transmission channels, service mechanism and attitude, etc. the third level is the brand in the visual image level. this aspect mainly includes the name of the brand, brand appeal, brand identification, product external image and so on. the brand culture construction isthe process to adapt to the consumer demand, realize the brand image, maintenance for goals, and complete the heart contract between the brand and the consumer.the concept of culture marketing powerculture marketing power is that enterprises, through the cultural marketing, get strong marketing idea, super marketingimage, a new marketing model, and so get strong marketing power.企业文化企业文化的概念企业文化是指企业全体员工在长期的创业和发展过程中培育形成，并共同遵守的最高目标，价值标准，基本信念及行为规范。