中国历史再现与文化体验馆项目可行性研究报告 - 2 - 中国历史再现与文化体验馆建设项目可行性研究报告

项目名称：中国历史再现与文化体验馆建设项目

工作阶段：可行性研究 项目地点：重庆市江北区 项目负责：董诗娜 项目编制：董诗娜 贾 敏 吴苑萌 陈 佳 杨 柳 - 3 -

目录 目

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一、总论·····························································5 （一）项目背景·······················································5 1.项目名称·······················································5 2.项目地点·······················································5 3.项目性质·······················································5 4.项目负责人·······································- 4 -

··············5 5.项目组成员·····················································5 6.项目运作方式···················································5 7.报告编制的主要依据·············································5 （二）项目概况·······················································5 1.项目范围·······················································5 2.项目地址·······················································5 3.项目目标·······················································6 - 5 -

4.项目投入总资金和效益···········································6 5.主要经济技术指标···············································6 6.结论···························································6 （三）可行性研究范围·················································7

二、项目背景和发展概况···············································7 （一）项目提出的背景·················································7 1.国家或行业发展概况·············································7 - 6 -

2.项目发起人和发起缘由···········································8 （二）项目发展概况···················································9 （三）投资必要性·····················································9

三、市场分析与建设规模···············································10 （一）全国文化产业市场分析···········································10 （二）市场调查·······················································10 1.拟建项目产出物用途调查·········································10 - 7 -

2.产品现有生产能力调查···········································10 3.替代产品调查···················································10 4.产品价格调查···················································11 5.国外市场调查···················································11 （三）市场预测·······················································11 1.国内市场需求预测···············································11 2.出口可行性分析·················································11 （四）市场推销战- 8 -

略···················································11 1.推销方式·······················································11 2.推销措施·······················································11 3.促销价格制度···················································11 4.产品销售费用预测···············································12 （五）产品方案和建设规模·············································12 1.产品方案·······················································12 2.建设规模·······································- 9 -

················12 四、环境保护与劳动安全···············································12 （一）环境现状分析···················································12 （二）影响环境的因素分析即采取的措施·································12 1.建设期影响环境的因素分析及采取的措施···························12 2.营业期影响环境的因素分析及采取的措施···························13 （三）环境保护·······················································13 1．保护范围······················································13 2．环境保护目标·······································- 10 -

···········13 3．环境保护措施··················································13 （四）劳动安全·······················································14 1.设计依据·······················································14 2.消防水源·······················································14 3.消防方案·······················································14

五、组织机构与人力资源配置···········································14 （一）项目组织机构·······································