Own the success of your meeting
– Did you accomplish your objectives for the session? – Is there something you can learn from the experience?
5
Agenda
Know your purpose
Fix up, look sharp
A few exercises
17
Setting up a template
Things to consider when setting up your template
– Simple is good
18
Setting up a template
Things to consider when setting up your template
Take ownership of your sales opportunity Use the tools you are given to craft your message
– Merchandising gives you fantastic input at the GTM meeting but this is NOT (!!!) your CSI presentation. It is one input – Use positive Sell Through data (don’t advertise poor ST) – Use Regional data where it helps – Use account-specific data where it helps – Use anecdotes, stories or learnings that you have picked up along the way
• Pay attention to your audience’s reaction • Be ready for anything • No matter what, do your best make sure you get your objectives accomplished
4
Know your purpose: Observations from previous CSI meetings
Pictures are good. People like pictures. People remember pictures. We have a lot of pictures.
Details matter. Like it or not, people notice little things. The more you use .ppt, the more you will too.
Decks for Presenting Decks for Reading
• Tell stories
• To be seen, not necessarily read • Keep everything really simple and speak to the detail
• Give the answer first
12
Go ahead, make my day
Tools to use if you want to annoy me: • • • • • • • Gratuitous animation Sound effects Smoosh images Microsoft templates Multiple fonts Victory Swoosh font
Go ahead, make my day
Tools to use if you want to annoy me: • • • • • • • Gratuitous animation Sound effects Smoosh images Microsoft templates Multiple fonts Victory Swoosh font
10
Go ahead, make my day
Tools to use if you want to annoy me: • • • • • • • Gratuitous animation Sound effects Smoosh images Microsoft templates Multiple fonts Victory Swoosh font
13
Arial up here
• But Times New Roman here… • For no particular reason… • It just looked a little different from the title…
How about some Impact?
9 (Victory anyone?)
Zen and the Art of Business Communication
Greater China Athletic Training & Basketball Sales Shanghai Nov 22 , 2010
1
Agenda
Know your purpose
Zen and the art of business communication
9
Go ahead, make my day
Tools to use if you want to annoy me: • • • • • • • Gratuitous animation Sound effects Smoosh images Microsoft templates Multiple fonts Victory Swoosh font
– Simple is good – Establish a conservative, versatile color palette
Zen and the art of business communication
Fix up, look sharp
A few exercises
6
Philosophy 101
PowerPoint is overrated. It’s actually quite difficult to communicate effectively using slides. But PowerPoint can be a force for good if used the right way. Know your format. There are two types of decks: Those you present and those you distribute. They are constructed differently. Simple is necessary (at Nike) Some companies emphasize analysis of data to draw business conclusions. Nike’s emphasis on intuition makes us different. Simple, meaningful slides that create gut-level buy in are the .ppt holy grail. Less is more. Remember much from the last 60 page slide show you saw? People remember very few things from a slide presentation. What do you want them to take away? Focus on that and that only.
Fix up, look sharp
A few exercises
2
Agenda
Know your purpose
Zen and the art of business communication
Fix up, look sharp
A few exercises
3
Know your purpose
• Support your answer through logic and analysis • Make complex ideas as simple as possible, supported by data
16
Agenda
Know your purpose
Zen and the art of business communication
While this looks cool: Thanks for your Attention!
This does not: Thanks for your Attention! a
Remember: not all computers have Swoosh
15
There are two types of decks
8
Animation is really, really annoying
Go ahead, make my day
Tools to use if you want to annoy me: • • • • • • • Gratuitous animation Sound effects Smoosh images Microsoft templates Multiple fonts Victory Swoosh
14
“Isn’t it ironic, don’t you think?” - Alanis Morisette
Victory – a font created especially by Nike for