报告名称：陈列方式报告

姓 名： 李杨 班 级： 服装1212

2015年 1月 3 日 PRACTICE REPORT SOCIAL ：The HAOJING College of Shan xi University

of Science and Technology

Title:Display Report

Name: li yang Class: Clothes1212

2015-1-3 陕西科技大学镐京学院服装采风报告 I ABSTRACT After this semester to display of learning, we display the understanding is more deep. The display method also can learn a lot. To display or includes many aspects. But for the professional clothing, clothing display is in garment production chain the last essential part. Clothing display includes also very widely. After learning this semester I also learned about the method of a lot of clothing display. The exhibition is a silent salesman of commodity, is the display of clothing most intuitive physical advertising. Smart clothing display of corporate image identification and reinforcement effect, at the same time through the clothing display to create a good sales environment. So the display a stores or counters to store the entire image or helpful. More and more large display, more and more attention Keywords: display display method development 陕西科技大学镐京学院服装采风报告 II 摘要 经过这一学期对陈列的学习，我们对陈列的认识也是更加的深入。对于陈列方法的也是了解到很多。对于陈列还是包括很多的方面，但是对于我们服装专业来说，服装的陈列也是在服装生产链上面一个必不可少的一部分。服装陈列包括的方面也是很广泛的。经过这一学期的学习我也是了解到很多的陈列方法。陈列是商品无声的推销员，是展示服装的最直观的实物广告。巧妙的服装陈列对品牌形象和企业形象有识别和强化的作用，同时通过服装陈列创造良好的卖场销售环境。所以一个专卖店或者是专柜的陈列对于店的整个形象还是很有帮助的。陈列的作用也在这几年市场的发展下越来越受到各个品牌的重视。陈列的方法也是随着这几年的发展越来越多，也要越来越符合我国的国情。 关键词：陈列 陈列方法 发展 陕西科技大学镐京学院服装采风报告 III 目录 前言 .................................................................................................................................................. 1 陈列方法的介绍 ............................................................................................................................... 2 一、服装陈列的原则 ............................................................................................................... 2 1、 醒目化 ....................................................................................................................... 2 2、 丰富感 ....................................................................................................................... 2 3、 合理化 ....................................................................................................................... 2 4、 艺术美 ....................................................................................................................... 2 5、说明性 ......................................................................................................................... 3 二、服装陈列的形式 ............................................................................................................... 3 1、 分类陈列 ................................................................................................................... 3 2、 主题背景陈列 ........................................................................................................... 3 3、 特写陈列 ................................................................................................................... 3 4、整体陈列 ..................................................................................................................... 3 5、 挂架陈列 ................................................................................................................... 3 6、 柜式陈列 ................................................................................................................... 4 7、 抛售陈列 ................................................................................................................... 4 三、服装陈列十大技巧 ........................................................................................................... 4 1、主题陈列 ..................................................................................................................... 4 2、整体陈列 ..................................................................................................................... 4 3、整齐陈列 ..................................................................................................................... 4 4、随机陈列 ..................................................................................................................... 4 5、盘式陈列 ..................................................................................................................... 5 6、定位陈列 ..................................................................................................................... 5 7、关联陈列 ..................................................................................................................... 5 8、比较陈列 ..................................................................................................................... 5 9、分类陈列 ..................................................................................................................... 5 10、岛式陈列 ................................................................................................................... 5 总结 .................................................................................................................................................. 6