业务计划模板目录与索引1 .............................................................................................................. 综述（1~2页）121.1 ........................................................................................................................ 产品概要121.2 ....................................................................................................................... 市场机遇121.3 ........................................................................................................... 产品策略一致性122 ................................................................................... 市场分析与市场策略（4~6页）132.1 ....................................................................................................................... 市场概观132.2 ....................................................................................................................... 目标市场142.3 ....................................................................................................................... 市场策略162.3.1 ............................................................................................................. 产品策略：162.3.2 ............................................................................................................ 销售策略：162.3.3 ............................................................................................................ 价格策略：162.3.4 ............................................................................................................ 竞争策略：162.3.5 ............................................................................. 产品发布、公关与宣传策略：162.3.6 ................................................................................. 产品生命周期与服务策略：172.3.7 ................................................................................................ 产品组合销售策略173 ...................................................................................................... 竞争分析（3~4页）173.1 ............................................................................................................... 市场竞争概况174 ...................................................................................................... 产品概述（5~7页）184.1 .............................................................................目前我司开发或市场销售版本情况184.2 .................................................................................. 产品需求/特性及其优先级定义184.3 ............................................................................................................... 产品需求分析4.4 .................................................................................................... 独特的公司内部需求194.5 ........................................................................................................... 技术需求和对策205 ........................................................................................... 生产和供货计划（1~2页）215.1 ........................................................................................................... 产品的制造策略215.2 ....................................................................................................... 集成供应链的概述215.3 ............................................................................................................... 生产测试概述215.4 ..................................................... 关键产品成本跟踪流程（物料比例、制造成本）215.5 ......................................................................... 产品需要的新的制造技术与流程说明226 ...................................................................................................... 市场计划（1~2页）226.1 ............................................................................................................... 销售人员计划226.2 .............................................. 生命周期内目标销售收入（份额、覆盖率、增长率）6.3 .............................................. 按销售渠道的行销与营销计划：详细的销售生命周期236.4 ................... 为支持各个渠道的销售计划，每个渠道的营销与行销所需要的资源：236.5 ..................................................................... 制订初步的行业及市场准入需求和计划247 ............................................................................................... 用户服务策略（1~2页）248 ........................................................................................... 项目进度及资源（2~3页）258.1 ............................................................................................................... 项目进度概要258.2 ........................................................................................ 到下一阶段决策评审的计划258.3 ................................................................................... 8.3建议的PDT组织结构及成员258.4 ............................................................................................................... 人员总体需求268.5 ..................................................................................................... 预算/分配（可选）269 ........................................................................................ 风险评估和风险管理（1页）10 ..................................................................................................... 财务概述（2~3页）2610.1 ...................................................................................................................... 产品投入2710.1.1 ............................................................................................. 开发期研发投入估算2710.1.2 ....................................................................................................... 前期市场投入2710.1.3 ........................................................................................................... 总投入计算2710.2 ..................................................................................................... 产品销售收入预测2710.3 .............................................................................................. 产品生产制造成本预计2910.3.1 .................................................................................... 量产点产品设计料本预计2910.3.2 .....................................................................产品生命周期内生产制造成本预计2910.4 ..................................................................................................................... 期间费用3010.4.1 ........................................................................................ 期间费用预算方案一：10.4.2 ........................................................................................ 期间费用预算方案二：3010.5 ..................................................................................................................... 收益分析3110.6 ................................................................................................................. 敏感性分析3410.6.1 ........................................................................................................... 盈亏平衡点3410.6.2 ........................................................................................................... 敏感性分析3411 ................................................................................................................. 建议（1页）3411.1 .......................................................................................................... 选择方案及建议3411.2 .............................................................................................................. 项目变化范围35请输入文档名称Please enter name of the document关键词Key words：无摘要Abstract：（产品业务计划属于产品概念/计划决策评审的核心部分，主要针对产品概念/计划决策评审点提供市场、技术、采购、计划和经济依据，并对是否立项或进入开发作出综合建议。