养老项目策划书篇一：养生养老项目计划书 -项目计划书案例(完整版) 养老养生度假村项目商业计划书时间：二O一五年目录第一章总论 ................................................ ................................................... . (1)项目名称 ................................................ ...................................... 错误！未定义书签。

项目概述 ................................................ ....................................... 错误！未定义书签。

核心理念 ................................................ ................................ 错误！未定义书签。

商业模式 ................................................ ................................ 错误！未定义书签。

项目的优势 ................................................ ............................... 错误！未定义书签。

建设规模 ................................................ .................................. 错误！未定义书签。

融资需求 ................................................ .................................. 错误！未定义书签。

财务预测 ................................................ .................................. 错误！未定义书签。

第二章公司简介 ................................................ ................................................... (2)基本信息 ................................................ ................................................... (2)发展历程 ................................................ ................................................... (2)公司发展规划 ................................................ ................................................... .. (2)组织结构 ................................................ ................................................... (2)管理团队 ................................................ ................................................... (2)第三章产品与服务 ................................................ (3)项目概况 ................................................ ................................................... . (3)项目规划 ................................................ ................................................... . (3)硬件设施及基础服务 ................................................ (3)特色服务 ................................................ ................................................... .. (5)核心价值 ................................................ ................................................... (7)第四章市场分................................................... (8)客源定位 ................................................ ................................................... . (8)政策的支持 ................................................ ................................................... (8)市场容量 ................................................ ................................................... . (9)目标消费人群现状 ................................................ (9)养生旅游市场容量变化趋势 ................................................ .. (10)市场的竞争分................................................... . (11)产品与服务特色 ................................................ ...................................................11市场的竞争格局 ................................................ ....................................................12市场分析结论 ................................................ ................................................... .. (13)第五章商业模式 ................................................ ................................................... . (15)运营模式 ................................................ ................................................... (15)盈利模式 ................................................ ................................................... . (15)养老养生收入 ................................................ ........................ 错误！未定义书签。

旅游度假收入 ................................................ ........................ 错误！未定义书签。

商铺招商收入 ................................................ ........................ 错误！未定义书签。

会议接待收入 ................................................ ........................ 错误！未定义书签。

推荐费 ................................................ .................................... 错误！未定义书签。

第六章发展规划 ................................................ ................................................... . (16)SWOT分析 ................................................ ................................................... .. (16)优势 ................................................ ................................................... (16)劣势 ................................................ ................................................... .. (16)机会 ................................................ ................................................... .. (16)威胁 ................................................ ................................................... (16)竞争策略 ................................................ ................................................... . (16)战略目标 ................................................ ................................................... . (16)实施计划 ................................................ ................................................... .. (16)近期（XX-2018年） .............................................. ............ 错误！未定义书签。