unit6雅思阅读
F
___ “The world's best coffee” is an example of puffery. T
___ “ The woFrld's safest chainsaw” is an example of puffery.
___ People shouldNcGarefully check prices before they buy goods.
? objective: ? based on facts ? subjective: ? based on opinions & feelings
The words: O or S
? statement claim data ? assertion boast belief
Puffery in Advertisement
every litre of fuel. d. We design the best house in the world. e. Sign up this credit card now, and get a 10%
discount on bank fees. f. Bubbles! Kids' favourite soft drink…
Advertising
Unit 6
? public service advertising
? 公益广告
? creative/ original advertising
? 创意广告
? puffery:
a flattering commendation, esp. for promotional purpose(鼓吹)
TRUE/ FALSE/ NOT GIVEN(NG)
___ Some people argue against puffery because buyers might believe everything in advertising. T
___ A court case is a way of determining whether
光临风韵之境——万宝路世界
Intelligence everywhere
智慧演绎,无处不在
The choice of a new generation
新一代的选择
Take time to indulge
尽情享受吧!
? Homework: ? Write a short passage of ad' effects on buying.
Matching Headings to Paragraphs
History of Puffery Para C Checks on Deceptive Advertising Para E Examples of Companies Guilty of Deceptive Advertising Reasons for Monitoring of Puffery in Advertising Para B Summary of Role of Puffery in Advertising Para F Definition of Puffery Para A Puffery that is Acceptable Para D
天长地久
A Kodak Moment
就在柯达一刻
让我们做的更好 科技以人为本
Feel the new space 感受新境界
Just do it 只管去做
Start ahead
成ursuit of perfection
不懈追求完美
Come to where the flavor is— Marlboro country.
advertising is deceptive or not.
T
___ Puffery dates from the days of television
commercials
F
___ Caveat emptor means that the seller has a responsibility for any problems with the item sold.
The writer's main idea is:
A. Puffery is part of advertising and is usually not harmful.
B. Puffery is a recent concern C. Puffery doesn't occur very frequently. D. Puffery is an American problem
Pay attention to the “words in bold” ? p 47, part 9.
Words practice on p45-46
Enjoy the classical ads.
To me, the past black and white, but the future is always color.
对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
Good to the last drop.
滴滴香浓,意犹未尽。(麦斯威尔咖啡)
A diamond lasts forever
钻石恒久远,一颗永流传
Obey your thirst
服从你的可望
Mosquito Bye Bye Bye
蚊子杀杀杀
Time is what you make of it
Do they use puffery?
the ads: objective or subjective
a. This coffee is the best—your friends will love you. b. This cat food will make your cat purr with delight. c. This all-wheel drive car will let you get 10kms for