goods marked with
Gucci mark.
Designed1th9e 4red0, s
green and red stripes
as the brand identity.
1950s
1970s
In the end of 1960s, ‘GG’
officially became Gucci’s brand identity.
In 2011,Gucci continues to focus on strengthening the reputation
2010s
Gucci Timepieces & Jewelry at Basel 2012
This year New products
Bamboo —handleg bag Fashion
120706519 EVA
Brief introduction
Gucci is an Italian
fashion brand, founded by
Guccio Gucci (古驰 奥·古驰) in Florence(佛 罗伦萨) in 1921, now
Gucci is one of the
largest fashion group in the world.
1960s
In 1960，Gucci established a foothold in the main market of the world.
1980s
In the early 80s, because of Gucci family’s internal strife(内乱), Gucci’s brand image began to decline.
In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.
选择=结果
汇报结束 谢谢观看！ 欢迎提出您的宝贵意见！
Gentle
Gorgeous
Newest
Future
So…
Frida Giannini
Never out of style
Heritage and longlasting values are emphasized in conjunction with its high fashion and aspirational style.
In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.
1990s
Tom Ford became creative director
he introduced silk shirt,
In 1999, Gucci entered into a strategic alliance
with Pinault-PrintempsRedoute[巴黎春天}
In 2006, Frida Giannini was appointed as the creative director for the entire Gucci label
伊夫·圣·洛朗
Gucci is named "European Company of the year 1998" by the European Bussiness
Press Federation
In 1997,Gucci bought the cooperation as long as 23 years of famous Swiss watch factory Severin Montres.
2000s
In 2007,Gucci achieved astounding global success and is named the most desirable luxury brand in the world
In 2009, Patrizio di Marco succeeded Mark Lee as CEO of Gucci.
Brand Logo GG
（双G标识）
Bamboo handle（竹节手柄） Horse chain(马术链).
Products
Gucci History
Beginning Reborn Summit
1930s
In1938,Guccio Gucci opened the first
subbranch(分店) in Rome.
In 1953, Gucci's brand reputation had been sun at high noon.
1920s
Gucci in 1947,
designed bamboo handle to replace
leather handle.
In 1921, he opened
the first store ,in the
velvet mohair coat {马海毛外套} and pants
of
Hale Waihona Puke Gucciin 1994
since 1994,Gucci has been the world‘s most
super-heavyweight fashion brand.
At the same time, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group.