Netease cloud music having a unique style of UI interface, the function of the innovation points, the user experience and unique design of digital marketing tools and so on everywhere embodies the thinking in the Internet, the product of "dark-horse" are worth further study and mining.
【 Cross-media integration category 】
【 Social marketing class sil.ver medal 】
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evaluation
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From: apple AppStore and application center
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Different from: three applding visual design 】
In 2015：
The sixth gold mouse digital competition ：
【 The most digital marketing innovative brand 】
【The best mobile marketing media 】
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voting ：
Netease cloud music and QQ music, who do you support?
Vs
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5559人
6177人
618人
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A product analysis dimensions: user experience factor
The product targets and
Industry
1、 Award
recognitio
In 2013：
n
The 11th China international Internet culture expo
【 The best platform for mobile music to the client 】
In 2014：
【 China's top ten mobile Internet applications 】
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——from Netease ic senior director wang le9i
B、 Range layer: the functional specification and content requirements
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Product positioning ：
1, the layout of the mobile Internet in the field of entertainment; 2, through the netease cloud music to break through the social domain;
centered music ecosyst.em.
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So late into the music market ：
1, the boss music complex; 2, to complete the layout of the mobile Internet field; 3, social commonweal, vision, dream;
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4、 The presentation layer: the sense of design
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C、 Product analysis dimension 2: successful product elements
Meet the needs of users
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How to stick to the user?
1 > Personalized recommendation
2 > High quality comments 3 > Stars or famous DJ recommended song list
4 > Active music community and friion
strategic needs user！！！
1 > hear good times
2 > product positioning: to
build China's largest
mobile music community
and open platform,
forming a unique user-
Netease cloud music
Made by beck
Any reference
A、APP Select reason B、 The user experience factor C、 Successful product elements D、 conclusion
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A、APP Select reason