evaluation
From: apple AppStore and application center
Different from: three application market
voting ：
Netease cloud music and QQ music, who do you support?
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Industry
1、 Award
recognitio
In 2013：
n
The 11th China international Internet culture expo
【 The best platform for mobile music to the client 】
In 2014：
【 China's top ten mobile Internet applications 】
C、 Product analysis dimension 2: successful product elements
Meet the needs of users
How to stick to the user?
1 > Personalized recommendation
2 > High quality comments 3 > Stars or famous DJ recommended song list
Product positioning ：
1, the layout of the mobile Internet in the field of entertainment; 2, through the netease cloud music to break through the ding visual design 】
In 2015：
The sixth gold mouse digital competition ： 【 The most digital marketing innovative brand 】 【The best mobile marketing media 】 【 Cross-media integration category 】 【 Social marketing class silver medal 】
Netease cloud music
Made by beck
Any reference
A、APP Select reason B、 The user experience factor C、 Successful product elements D、 conclusion
A、APP Select reason
＞
5559人
6177人
618人
A product analysis dimensions: user experience factor
The product targets and strategic needs user！！！
1 > hear good times
2 > product positioning: to build China's largest mobile music community and open platform, forming a unique usercentered music ecosystem.
4 > Active music community and friends
D 、conclusion
Netease cloud music having a unique style of UI interface, the function of the innovation points, the user experience and unique design of digital marketing tools and so on everywhere embodies the thinking in the Internet, the product of "darkhorse" are worth further study and mining.
——from Netease music senior director wang lei
B、 Range layer: the functional specification and content requirements
1>
2>
3>
4>
5>
4、 The presentation layer: the sense of design
So late into the music market ：
1, the boss music complex; 2, to complete the layout of the mobile Internet field; 3, social commonweal, vision, dream;