•Know our mission statement
WHAT WOULD WE DO? :
•Know our mission statement •Make sure our people know it and believe in it
WHAT WOULD WE DO? :
•Know our mission statement •Make sure our people know it and believe in it •Don’t ‘fake’ it
WHAT DO WE DO?
• Opened 2019 by Michael Jordan • Approx 3million visitors per year • 68,000sqft over four floors
•Running club – 200 per week attend •160,000 units of stock •260 staff •1 in 5 through the door leave with a purchase
WHAT WOULD WE DO? :
•Create the right environment •Embrace technology •Make it interactive •Break the barriers – encourage talk!
WHAT WOULD WE DO? :
•Create the right environment
WHAT WOULD WE DO? :
•Create the right environment •Embrace technology
WHAT WOULD WE DO? :
•Create the right environment •Embrace technology •Make it interactive
HOW DO WE DO IT?:
•Make the Store an interactive experience
HOW DO WE DO IT?:
•Make the Store ‘live’ through events
HOW DO WE DO IT?:
•Remember the mission
WHAT WOULD WE DO? :
•Create ‘heroes’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’ •Create a marketing calendar
Our mission statement:
Deliver premium consumer experiences at every touch point
NIKETOWN LONDON:
WHY DO WE CREATE THEATRE?
WHY DO WE CREATE THEATRE?:
•Create a destination – drive footfall •Tell the Brand story •Better understanding of the Brand •Encourage loyalty •Encourage performance
NIKE:
WHO ARE WE?
WHO ARE WE?:
• Started in 1962 with $500 • Based on a handshake between two men • Aim to make running shoes suitable for
runners
• Now has revenues of $11billion
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs •Know the competition •Understand your point of difference
s e r v i c e来自WHAT WOULD WE DO? :
• Operates in 160 countries with 24,300 employees
• Brands including Nike, Converse and Cole Hann
”If You Have a Body You Are An Athlete”
n
NIKETOWN LONDON:
WHAT WOULD WE DO? :
•Know our mission statement •Make sure our people know it and believe in it •Don’t ‘fake’ it •Diversify and enhance but don’t lose sight of your core purpose
RETAIL THEATRE:
IS THAT ENOUGH?
HOW DO WE DO IT?:
•Our people are true to the brand
BRINGING THE BRAND TO LIFE:
WHAT WOULD WE DO?
WHAT WOULD WE DO? :
•Know our ‘market’
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs •Know the competition
RETAIL THEATRE:
HOW DO WE DO IT?
HOW DO WE DO IT?:
•In store-communication
HOW DO WE DO IT?:
•Use athletes as ‘heroes’
HOW DO WE DO IT?:
•Attract & engage through visuals