Chapter 1二、短语翻译。

英翻汉Sluggish economy萧条的经济Full employment充分就业Trade deficit贸易赤字in-depth analysis深入的分析Industrialized countries工业化国家free-trade agreement自由贸易协定international specialization 国际专业化product differentiation产品差别trade surplus贸易盈余determinative factor决定性因素三、汉翻英经济双赢economic win-win关税壁垒tariff barrier收入不平等wage inequality劳动生产率labor productivity解雇工人lay off works生产要素factor of production双边协议bilateral deal回归分析regression analysis市场准入market access世界经济复苏world economic recovery四.Translation1.The monitoring system will finally substitute the US Government’scap on cigar imports from Cuba.2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3. An economic cooperation business forum, which will discuss how tominimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4.Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.5.Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6.There are rumors that the government struck a private deal withthe corporation ’schairman last month.7.The opposition is exerting pressure on the US government to change the policy towards textile imports.8.Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9.In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10.According to conservative estimates, by 2010, China’simport and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.五、完形填空Chapter2二、 consumer-goods消费品discount retailers折扣零售商brand equity品牌资产价值advertising budget广告预算real-time sales data实时销售数据sales promotion 促销profit margin盈利scanner data扫描数据三、汉翻英价格溢价price premium基线销售base-line sales减价 price reductions广告支出advertising spending营销组合marketing mix销量溢价quantity premium产品数量（种类） product-line variety美元分配allocation of dollars四. 翻译1. The government has allocated $ to the development and utilizationof renewable energy in the rural areas.2.We should not develop the Western region at the expense ofenvironment. Therefore the government has been following asustainable development road attaching equal importance to economicdevelopment and environment protection.3.As a big responsible nation, China will strictly be abide by the WTOrules and honor its commitments.4.The rapid growth in China’sgrain production can be ascribed to thefact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grainpurchased by the state.5.In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6.Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.works fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8.Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9.China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10.With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.五、完形填空Chapter3二. Privileged minority 享有特权的少数人Gas station加油站Marketing research 市场调查Professional competence 专业技能A sales point 卖点Product design 产品设计Potential consumer 潜在顾客Business disaster 商业灾难三、汉翻英日常生活daily life广告活动advertising campaigns物理特征 physical characteristic 视觉想象 visual imagination国内媒体 national media 销售增长 sales increase 销售渠道distribution system产品到导向型的广告product-orientated advertising四. 翻译1. Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2.British Airways intends to create a more flexible and modern corporate culture through the relocation3.Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4.After financial scandals, many companies can only resort to charity activities to improve their corporate image.5.Politicians should not engage in business affairs that might affect theirpolitical judgment.6.As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7.After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.8.To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9.With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10.In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.五、完形填空Chapter4三. Phrase Translation1. 人口流动2. 供应商网络3.标准零配件4. 特殊制造技术3.互补经济体 6.反日情绪7.外方合作人 , 外国附属公司8.上市企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment四.翻译1.Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other ’shardware.2.Agricultural exports, by contrast, respond immediately, growing at an annual rate of percent in 1980 and 1981.3.This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4.Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5.Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. In the future, in addition to syndicating our groups ’efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7.We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond China’s boundaries.8.One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9.During these quarterly meetings, it ’s the boss’s responsibility to respond to each manager’splan.10.We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.五、完形填空1. ambivalent, 3. hindered 4. from 5. by. 6. shortage,7. options 8. acquisitions9. strategy10. allianceChapter 5三、翻英上市公司⋯随留意 , 小心提防会事所国外子公司经划的持望度()告定指 / 方法Generally accepted accounting principles revenue recognition Income statement earnings per share Managing director credit-rating agencies Finance chiefs/executives institutional investors四. 翻1.Escalating costs have almost wiped out the company’s profits from last year.2.This area is studded with bars all vying for customer attention. But it ’s not easy to pin down what exactly it is that pleases customers the most.3.The project team decided to adhere to its original plan despite the appalling weather.4.At the press conference, the PR manager reiterated that thecompany’soperation has returned to normal. However, many private shareholders remain skeptical about such claims.5.The new labor law, which took effect last year, is likely to raise the labor cost of a considered number of enterprises6.The less senior employees are reluctant to express their views or make any suggestions because they don’tthink their ideas will really be put into practice.7.Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8.Up to 30 companies submitted their request for price rises, but mostof them didn’tstand a chance of getting approval from the regulatory agency.9.The decision-makers seem to have already given up on the reformprogram though its initiators are still trying hard to elicit support fromother stakeholders.10.The new model, which has just been released onto the marketrecently, is being touted as the most energy-efficient andenvironmentally-friendly product of its kind.五、完形填空1. toll 3. grips 6. joint8. with 11. responses12. on 4. shaping10. transparentChapter 8三、汉翻英公司未来愿景消减成本利用资源投资组合untapped niches convenience stores market segments premium brand 尚未被竞争者发现的市场机会便利店市场细分高端品牌实施战略竞争优势实证研究核心品牌分销系统控股公司文化冲突股东财富execute strategy competitive advantage empirical studies core brand distribution systema holding company culture clashes shareholders wealth四.翻译1.The management believes that its existing manufacturing and marketing expertise can be leveraged with the new business.2.Jack Welch, General Electric chairman, was universally acclaimed asthone of the most successful manager in the 20 century.3.The Japanese company is unanimous in its support of divestiture since the acquired business unit is destroying the corporate value.4.This study reveals several fault lines that companies frequently encounter as they execute their corporate strategy.5.Problems arose at the very outset when Anheuser Busch acquired Eagle Snacks.6.AT&T put up with losses in NCR almost from the start, but continuedto subsidize it.7.Mattel expected to derive above-average profitability from the acquisition of The Learning Company.8.We must bear in mind that a corporate strategy must be constantly evaluated and divestiture decisions made before it is too late.9.AT&T realized that telecom equipment is not identical to computer technologies.10. We can’tview the failure of the acquisition strategy in isolation. It ’s the result of a combination of several factors, rather than unidimensional.五、完形填空. 5. on。