1北京学位英语阅读理解模拟试题一31省市学位英语网特别提示：请同学们在听完讲课或者掌握了答题方法后再做练习,你会觉得英语很容易。

一定要认真做作业，动手能力和举一反三的能力，是衡量一个人素质的重要因素，也是掌握好英语的关键。

Passage 1Advertisement can be thought of “as the means of making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for the advertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.1. Advertisement is often used to _______.A. deceive customersB. increase productionC. arouse suspicionD. push the sale2. The word “media ” (in the first paragraph) includes_______A. the pressB. televisionC. radioD. all of the above3. Advertisement is mainly paid for by ________A. the customerB. the producerC. increased salesD. reduced prices4. Advertisement can increase demand ________A. all the timeB. in any circumstances2B. in a growing market D. in a shrinking market5. From the last sentence of this passage we conclude that________A. businesses usually do not pay much for advertisementB. businesses know well that advertisement could bring profitsC. advertisement could hardly convince people of the value of the goodsD. advertisement usually cost businesses large amounts of moneyPassage 2Almost every family buys at least one copy of a newspaper every day. Some people subscribe (订阅) to as many as two or three newspapers. But why do people read newspapers?Five hundred years ago, news of important happenings---battles lost and won, kings or rulers overthrown (推翻) or killed---took months and even years to travel from one country to another. The news passed by word of mouth and was never accurate. Today we can read in our newspapers of important events that occur in far away countries on the same day they happen.Apart from supplying news from all over the world, newspapers give us a lot of other useful information. There are weather reports, radio, television and film guides, book reviews, stories and, of course, advertisements. The bigger ones are put in by large companies to bring attention to their products. They pay the newspapers thousands of dollars for the advertising space, but it is worth the money, for news of their products goes into almost every home in the country. For those who produce newspapers, advertisements are also very important. Money earned from advertisements makes it possible for them to sell their newspapers at low price and still make a profit.Newspapers often have information on gardening, cooking and fashion, as well as a small but very popular section on jokes and cartoons (漫画).6. The habit of reading newspapers is ________A. uncommon in the worldB. not popular in U.S.AC. widespread in the worldD. founded among a few families7. A few hundred years ago news did not _______A. receive attentionB. travel fastC. spread to other countriesD. take long to reach other countries 8. In the past, news was _______A. sent by telegraphB. passed from one person to anotherC. sent by letterD. sent by telephone9. The money spent on advertisements is _______A. wastedB. not muchC. worthwhileD. useless10. The section on jokes and cartoons is ________A. read only by childrenB. of no valueC. not helpfulD. read by many3Passage 3What makes one person more intelligent than another? What makes one person a genius, like the brilliant Albert Einstein, and another person a fool? Are people born intelligent or stupid, or is intelligence the result of where and how you live? These are very old question and the answers to them are still not clear.We know, however, that just being born with a good mind is not enough. In some ways, the mind is like a leg or an arm muscle. It needs exercise. Mental (done with the mind) exercise is particularly important for young children. Many child psychologists (心理学家) think that parents should play with their children more often, and give them problems to think about. The children are then more likely to grow up bright and intelligent. If, on the other hand, children are left alone a great deal with nothing to do, they are more likely to become dull and unintelligent.Parents should also be careful what they say to young children. According to some psychologists, if parents are always telling a child that he or she is a fool or an idiot, then the child is more likely to keep doing silly and foolish things. So it is probably better for parents to say very positive things to their children, such as “That was a very clever thing you did.” or “You are such a smart child.”11. The words “intelligent ” and “brilliant ” in the first paragraph probably mean_____ while “dull ” in the second paragraph means______A. bright and splendid….slow in thinking and understandingB. pretty and handsome…. ordinary-lookingC. great and important…. commonD. hopeful and helpful…. careless 12. According to the context we can guess that a genius is ______ while an idiot is _____.A. a normal person…a funny personB. a strong person… a week personC. a highly intelligent person… a foolish or weak-minded personD. a famous person… an ordinary person13. A person ______ is more likely to become a genius.A. whose parents are cleverB. often thinking about difficult problemC. often helped by his parents and teachersD. born with a good brain and putting it to active use14. It is better for parents________A. to praise and encourage their children more oftenB. to be hard on their childrenC. to leave their children alone with nothing to doD. to give their children as much help as possible15. Which of the following is not true according to the article?4A. Parents play an important part in their children’s growth.B. The less you use your mind the duller you may become.C. Intelligence is obviously the result of where and how you live.D. Parents should always encourage their children.答案与解析1. 【答案】D 推理题。