There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART TWO
Passage Reading
PART 2 Passage Reading Cross - border E-commerce Development in China
At present, there are mainly three characteristics of the Crossborder E-commerce development in China: the scale of Crossborder E-commerce continues to expand, and the proportion to import and export trade continues to rise; Cross-border Ecommerce mainly relies on export business; Cross-border Ecommerce is B2B-dominanted, and B2C is gradually emerging and developing well.
A. Jiang Yong, Lightinthebox’s vice president said, “Our businesses cover scores of countries and we hired some local people in after-sales service. We also established local warehouses. For example, U.S. and European customers can have their purchased goods directly returned to local warehouses instead of to China.”
PART 2 Passage Reading
1 The scale of Cross-border E-commerce continues to expand, and the proportion to import and export trade continues to rise
As the current world trade tends to tighten, more and more enterprises and businesses are beginning to reduce circulation and its cost, shorten the distance between foreign consumers to open up international markets, and improve economic benefits. Cross-border Ecommerce exactly provides a favorable channel to that. In 2017, China's total import and export transaction volume was ¥7.6 trillion, and Cross-border E-commerce accounted for 20% of import and export transaction volume.
跨境电商系列教材
跨境电商实用英语
Chapter 3
Cross - border E-commerce in China
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
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In 2016, China's Cross-border E-commerce accounted for 26% of total imports and exports, among which Cross-border E-commerce exports accounted for 38% of total exports, and Cross-border E-commerce imports for 10% of total imports. In 2017, the total import and export volume of Crossborder E-commerce increased by over 80%. It can be seen that the development of Cross-border Ecommerce exports in China has more advantages than that of imports. The strategy of “the Belt and Road” will play a more significant role in promoting China's import and export trade in the future. Exporters are expected to export products to the Belt and Road cities and regions more conveniently, and the trade map will gradually expand. With the opening and expansion of online shopping market, as well as the gradual forming and maturing of consumer online shopping habits, the import of Crossborder E-commerce will have a large room to develop in the future. The proportion of Cross-border Ecommerce imports is expected to gradually increase in the next few years.
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
1
Acquire basic knowledge about the characteristics of Cross-border E-commerce in China
2
Know the trends of Cross-border E-commerce in China