New Lecture
• 经营管理(Operation and Management)是指 在企业内，为使生产、营业、劳动力、财 务等各种业务，能按经营目的顺利地执行、 有效地调整而所进行的系列管理、运营之 活动。
New Lecture
• 经营和管理的联系与区别 通常对经营和管理可以这样理解，企业运
• procurement [prəˈkjʊəment] n.(尤指为政府 或机构)采购 commercial procurement 商业采购
Sight Interpretation
• We offer you our best prices, at which we have done a lot business with other customers. Our offer was based on reasonable profit, not on wild speculations. This is the price list, but it serves as a guide line only. Is there anything you are particularly interested in?
New Words &Expressions
• Utilitiy [juˈtiliti] n. 功用；效用 adj.实用的;多用的
A fur coat has more utility in winter than in autumn. 毛皮外衣在冬天比在秋天更有用。 marginal utility 边际效用 a utility knife 万能刀
New Words &Expressions
• lodging, [ˈlɔdʒɪŋ] 借宿 a fee for board and lodging. 伙食和房租费
• Lodge n.乡间小屋 v.留宿, 使留宿
She seldom lodges the tourists. 她很少留宿游人。
New Words &Expressions
• B: Of course, Debbie. Let me look at my schedule, -- I have some free time on the 12th. That’s this Thursday at 9:00 a.m.
• A: All right. That’ll be fine. Can you put together a rough idea of the kind of money I’ll have available for the next year?
Sight Interpretation
• 你们对包装有什么特别要求吗？这 是我们目前用的包装样品，你可以 看下。 请告诉我们贵方对规格、 数量及包装的要求，以便我方尽快 制定出报价。
Sight Interpretation
• A: Roger? Would it be possible to meet with you to discuss my department’s budget?
营都会包括经营和管理这两个主要环节，经营 是指企业进行市场活动的行为，而管理是指企 业理顺工作流程、发现问题的行为。
经营管理是相互渗透的，我们也经常把经 营管理放在一起讲，实际情况也是经营中的科 学决策过程便是管理的渗透，而管理中的经营 意识可以讲是情商的体现。把经营和管理严格 区分开来是误区，也是务虚的表现。
New Words &Expressions
• supplier [səˈplaɪə] n. 供应商
• 拓展：
Contractor 承包商
Dealer
经销商
Wholesaler 批发商
OEM
设备原产商
New Wordsห้องสมุดไป่ตู้&Expressions
• functionality [ˌfʌŋkəʃəˈnæ liti] n. 功能性 new software with additional functionality 增加了功能性的新软件
• Function n.功能，官能，机能 Bridges perform the function of providing access across water. 桥梁起到提供水上通路的作用。
New Words &Expressions
• horizon [həˈraizən] n.地平线；范围 the horizon of knowledge 知识范围
New Words &Expressions
• arm [ɑrm] n. 分部，职能部门 the political arm of the separatist group. 分裂主义集团的政治部
• scope n. [skəup] 范畴，范围 Such questions go well beyond the scope of this book. 此类问题大大超出本书的范围。
Unit 5 经营管理
Operation and Management
Contents
1. New Lecture 2. Useful Expressions 3. Exercises
Teaching Goals By learning this unit, you are supposed to be able to: 1. Understand the basic concepts of operation and management. 2. Form a general idea on the difference between operation and management. 3. Master the frequently used phrases, sentence patterns and etc.
• miscellaneous [ˌmɪsəˈleɪni:əs] adj. 不同种类 的，多种多样的，混杂的 He picked up the miscellaneous papers in the tray. 他从收文盒里拿起种类各异的文件。
近义词： assorted, diverse, mixed, motley varied,various.