国际商务英语
International Business English
Unit One
Seeking Business Opportunity
【Task】 1.In what sources can you get the names and addresses
of new firms concerned ? 2.How do you write a letter to express your desire to
2 We have been in this line for more than twenty years.
3 The workmanship of our products appeals very much to foreign customers. .
4 In order to acquaint you with the textiles we handle, we take pleasure in sending you by air our latest catalogue for your perusal. .
General enquiry
The buyer only asks for catalogues ,price lists, samples or some other reference materials, just for getting some general information of his partner.
establish business relations with XX Foodstuffs Import & Export Corp in Holland?
Business Relations
Buyer
from Internet etc.，a large importer of ， commodity， experience, business scope , willingness
⑷ Your expectation from the addresses
Useful Sentenses
Number
Sentenses
1 We’ve learnt from your web site that you are a major supplier of automobile parts in Shanghai .
comfortable tone and show active attitude?
Enquiry
Specific enquiry
The buyer has a particular article or product in mind and wants the seller to make an offer for this item.
Unit Two
Enquiry and Offer
Enquiry & Offer
General enquiry Specific enquiry Firm offer Non-firm offer
【Task】 1. What information about should Johnson’s
Offer
Firm offer
A firm offer is a definite promise sell goods at a fixed price within a stated period of time.
Non-firm offer
A non-firm offer is an offer without engagement. It is not binding upon the sellers and the details of the offers may change in certain situation.
abroad (8) Mutual visits by trade delegations and group etc.
【Writing Tips】
When writing a letter to establish business relations,
the following points should be covered:
Company provide in the first enquiry? 2. How to attract a potential supplier’s attention to
your enquiry? 3. What should be mentioned in making a firm offer? 4. How do you write a letter to make an offer with
Seller
from Internet etc.，a large exporter of ， commodity， experience, business scope , willingness
The foreign merchants may approach each other through the following channels: (1) Web (2) Banks (3) Commercial Counselor's Office (4) Chambers of Commerce (5) Trade Directory (6) Advertisements (7) Attendance at trade fairs and exhibitions held at home and
⑴ The source of information ⑵ The intention of writing letter (to establish business
relations)
⑶ Self-introduction (Generally, it includes two parts: the introduction of the company and the introduction of its main products. Under certain circumstances, catalogues, samples, and pricelist may also be enclosed.)