《新编电子商务英语》期终复习参考资料Unit 1 E-Business BasicsI. Questions:p.21.What is the difference between e-Commerce and e-Business?Electronic commerce, B2C, or e-Commerce refers to online sales. Electronic business or e-Business, on the other hand, refers to more than just selling online.2.What can you do by using the Internet?Collect vital business information related to your costumers and competitors;Increase awareness about your company;Streamline communication and improve customer service; .Improve productivity and reduce costs; andSell your products on line.3. What are the common ways to get started using e-Business?Make your mark on the web;Leverage email;Embrace e-procurement; andInvestigate e-Commerce.II. Exercises:p.2Translate the following into Chinese:1.When searching information on line, the user can then either start browsingthe website listed, or can narrow the results further by searching within those results for another keyword.使用者在线搜索信息时，可先开始浏览经初步搜索后罗列出的网站，也可再用一个关键词将此结果进一步搜索以缩小浏览范围。
2.Out-of-pocket costs can be reduced further by implementing a readilyupdatable website, instead of printed materials that have a short shelf-life, to relay pertinent information to your customer base.建设一个便于更新的网站来取代使用周期短暂的印刷型资料，以便将相关信息持续不断地传送给您的客房群，则成本费用可进一步减少。
3.Today’s Internet is a powerful way for business to communicate with theircustomers and clients, including e-mail, instant messaging, and developing the websites of the company.当今的互联网，包括电子邮件、即时讯息和公司网站，乃是公司同顾客和客户间强有力的联系方式。
Translate the following into English:p.21.作为一个网站，搜索引擎的最初目的是为收集和发布互联网上可用的信息提供一种搜索功能。
A search engine is a website whose primary purpose is to provide a searchfunction for gathering and reporting information available online.2.互联网使小企业能够利用过去只有大公司才能获得的信息、专门知识和资金的全球储备库。
The Internet makes it possible for small businesses to utilize the global repertory in terms of information, expertise and funds that was acquired only by large enterprises.3.通过在线采购，企业可以省时、省钱地寻找到供应商。
Purchasing online makes it possible for businesses to save time and money in seeking out suppliers.E-procurement allows businesses to seek out suppliers with less time and money.4.网上调查高效、便捷、经济，它对于提高企业效力有关不可低估的作用。
Online investigation is of high efficiency, ready accessibility, cost-effectiveness, which can never be underestimated to improve the performance of businesses.Unit 3 E-Business BasicsI. Questions:What are the six principles to guide the development of global E-commerce?They are to:a)Take a cautious approach to regulation;b)Increase global market access;c)Do not use regulations for protectionism;d)Enforce regulations domestically;e)Limit restrictions on social, cultural and political content; andTake advantage of technology.Unit 5 What is E-Marketing PlanningI. Questions:p.401.Why is e-business model so important?A business model identifies the value chain elements of the business such asinbound logistics, operation （or production）, outbound logistics, marketing, service, and support activities.2.What is a business model?A business model describes your architecture for product, service, andinformation delivery and a description of sources of revenues (revenue streams).3.What does the marketing mix refer to?It refers to product, price, place, and promotion.4.What are the business models mentioned in the text?They are: merchant model, auction model, manufacturer model, affiliate model, advertising model, informediary (information + intermediary ) model, subscription model, brokerage model, virtual communities model, and logistics model.5.What are the obstacles of planning an e-marketing plan?For starters, procrastination is a problem; busy executives put off writing a plan. Another obstacle is time. The process of developing an e-Marketing plan is time-consuming. Other issues relating to the writing process such as writer’s block and the labor-intensive circuitous nature of writing are also major barriers. Other difficulties include the challenge of identifying the right analysis, the tricky nature of developing revenue stream forecasts, and question of which expense budge to develop.6.According to the author, how to define an e-marketing plan?E-marketing plan is more centered on the marketing opportunities, threats, objectives and strategies of the Internet.II. Translate the following into Chinese:p.40-411.Any time you need to prepare a multi-page report, like an e-marketing plan,writer’s block can be a problem.无论何时你要起草一份诸如电子营销计划这样的多页报告，你都有可能遇到作者中断的问题。