咨询方：逸马顾问目录1***连锁总部组织........... Error! Bookmark not defined. 2拓展管理.................. Error! Bookmark not defined.2.1........................................................... 选址手册E RROR!B OOKMARK NOT DEFINED.2.1.1 选址模型简介 .......... Error! Bookmark not defined.2.1.2 选址总流程 ............ Error! Bookmark not defined.2.1.3 城市布局 .............. Error! Bookmark not defined.2.1.3.1城市布局流程Error! Bookmark not defined.2.1.3.2城市布局操作内容与规范、操作方法工具与成果示例Error! Bookmark not defined.2.1.4 社区评估..................... Error! Bookmark not defined.2.1.4.1社区评估原理Error! Bookmark not defined.2.1.4.2社区调研流程Error! Bookmark not defined.2.1.4.3社区调研操作内容与规范、操作方法工具与成果示例Error! Bookmark not defined.2.1.5 店址评估..................... Error! Bookmark not defined.2.1.5.1店址评估原理Error! Bookmark not defined.2.1.5.2店址评估流程Error! Bookmark not defined.2.1.5.3店址评估操作内容与规范、操作方法工具与成果示例Error! Bookmark not defined.2.1.6 执行流程规范................. Error! Bookmark not defined.2.1.7 附表 ......................... Error! Bookmark not defined.2.1.8 表-1行政地区背景资料表....... Error! Bookmark not defined.2.1.8.1表-2 城市布点计划表Error! Bookmark not defined.2.1.8.2表-3社区经济力（消费能力）评估表Error! Bookmark not defined.2.1.8.3表-4社区竞争力（竞争环境）评估表Error! Bookmark not defined.2.1.8.4表-5社区发展性(未来成长)评估表Error! Bookmark not defined.2.1.8.5表-6社区综合评估表Error! Bookmark not defined.2.1.8.6表-7目标店周围环境评估表Error! Bookmark not defined.2.1.8.7表-8目标店内部评估表Error! Bookmark not defined.2.1.8.8附表 1 人潮流动抽样表Error! Bookmark not defined.2.2...................................................... 建店作业管理E RROR!B OOKMARK NOT DEFINED.2.2.1 建店作业..................... Error! Bookmark not defined.2.2.1.1建店流程Error! Bookmark not defined.2.2.1.2装修质量管理流程Error! Bookmark not defined.2.2.1.3工程费用管理流程Error! Bookmark not defined.2.2.2 建店操作规范................. Error! Bookmark not defined.2.2.2.1装修商评估选择Error! Bookmark not defined.2.2.2.2建店工程招标Error! Bookmark not defined.2.2.2.3门店VI设计规范Error! Bookmark not defined.2.2.2.4装修报备规范Error! Bookmark not defined.2.2.2.5门店测量规范Error! Bookmark not defined.2.2.2.6装修图纸规范要求Error! Bookmark not defined.2.2.2.7装修方案制定规范Error! Bookmark not defined.2.2.2.8装修实施要求Error! Bookmark not defined.2.2.2.9装修验收规范Error! Bookmark not defined.2.2.3 工具表单..................... Error! Bookmark not defined.2.2.3.1附表1：建店作业计划流水表Error! Bookmark not defined.2.2.3.2附表2：装修费用清单Error! Bookmark not defined.2.2.3.3附表3：装修材料要求表Error! Bookmark not defined.2.2.3.4附表3：装修实施计划进度表Error! Bookmark not defined.2.2.3.5附表4：工程验收作业表Error! Bookmark not defined.附件1：店面装修合同..................... Error! Bookmark not defined.2.3........................................................... 展店手册E RROR!B OOKMARK NOT DEFINED.2.3.1 展店方案..................... Error! Bookmark not defined.2.3.1.1***连锁展店方式Error! Bookmark not defined.2.3.1.2***连锁加盟展店规划Error! Bookmark not defined.2.3.1.3加盟申请条件Error! Bookmark not defined.2.3.2 加盟商管理流程............... Error! Bookmark not defined.2.3.2.1加盟流程Error! Bookmark not defined.2.3.2.2加盟终止流程Error! Bookmark not defined.2.3.2.3加盟续约流程Error! Bookmark not defined.2.3.2.4加盟商设立分店流程Error! Bookmark not defined.2.3.3 申请加盟商分析报告........... Error! Bookmark not defined.2.3.3.1***连锁加盟申请调查表Error! Bookmark not defined.2.3.3.2申请加盟商可行性分析报告Error! Bookmark not defined.2.3.4 工具表单..................... Error! Bookmark not defined.2.3.4.1附表1：加盟申请审批表Error! Bookmark not defined.2.3.4.2附表2：加盟店结束营业跟进表Error! Bookmark not defined.2.3.4.3附表3：续约/关闭分析报告Error! Bookmark not defined.2.3.4.4附表4：续签新约通知Error! Bookmark not defined.2.3.4.5附表5：新开分店签约通知Error! Bookmark not defined.2.3.5 附件1***连锁加盟特许合同 .... Error! Bookmark not defined.2.3.6 附件2商业特许经营备案管理办法E rror! Bookmark not defined.2.3.7 附件3商业特许经营管理条例... Error! Bookmark not defined.2.3.8 附件4商业特许经营信息披露管理办法Error! Bookmark notdefined.3物流管理.................. Error! Bookmark not defined.3.1........................................... 物流中心组织架构规划E RROR!B OOKMARK NOT DEFINED.3.2........................................... 物流管理关键流程规划E RROR!B OOKMARK NOT DEFINED.3.2.1 物流系统规划工作流程......... Error! Bookmark not defined.3.2.2 总部采购计划制定流程图....... Error! Bookmark not defined.3.2.3 中央采购作业流程图........... Error! Bookmark not defined.3.2.4 总部商品定价及销售激励流程图. Error! Bookmark not defined.3.2.5 门店订货作业流程............. Error! Bookmark not defined.3.2.6 大宗折扣制定流程............. Error! Bookmark not defined.3.2.7 价格变动流程................. Error! Bookmark not defined.3.2.8 新品引进流程................. Error! Bookmark not defined.3.2.9 旧单品淘汰流程............... Error! Bookmark not defined.3.2.10 供应商引进与续签合同流程..... Error! Bookmark not defined.3.2.11 陈列流程..................... Error! Bookmark not defined.3.2.12 门店巡查流程................. Error! Bookmark not defined.3.2.13 收货作业流程................. Error! Bookmark not defined.3.2.14 库存管理流程................. Error! Bookmark not defined.3.2.15 配货管理流程................. Error! Bookmark not defined.3.2.16 配送管理流程................. Error! Bookmark not defined.3.2.17 返仓管理流程................. Error! Bookmark not defined.3.2.18 返厂管理流程................. Error! Bookmark not defined.3.2.19 OEM采购管理流程.............. Error! Bookmark not defined.3.2.20 OEM收验货管理流程............ Error! Bookmark not defined.3.3.............................................. 采购管理制度与标准E RROR!B OOKMARK NOT DEFINED.3.3.1 商品分类及条形码管理规范..... Error! Bookmark not defined.3.3.2 新品引进审批规范............. Error! Bookmark not defined.3.3.3 旧品淘汰审批规范............. Error! Bookmark not defined.3.3.4 价格管理规定................. Error! Bookmark not defined.3.3.5 价格变动管理................. Error! Bookmark not defined.3.3.6 供应商资格管理办法........... Error! Bookmark not defined.3.3.7 供应商动态评估规范........... Error! Bookmark not defined.3.3.8 供应商退出机制............... Error! Bookmark not defined.3.3.9 商品陈列管理办法............. Error! Bookmark not defined.3.3.10 分部物流管理制度............. Error! Bookmark not defined.3.3.11 门店商品收发操作规范......... Error! Bookmark not defined.3.3.12 门店送货流程管理规规范....... Error! Bookmark not defined.3.3.13 门店订货、补货管理规范....... Error! Bookmark not defined.3.3.14 分部及门店盘点管理规范....... Error! Bookmark not defined.3.3.15 样机管理规范................. Error! Bookmark not defined.3.4...................................................... 仓储管理制度E RROR!B OOKMARK NOT DEFINED.3.4.1 收货管理规范................. Error! Bookmark not defined.3.4.2 库房管理规范................. Error! Bookmark not defined.3.4.3 配货管理规范................. Error! Bookmark not defined.3.4.4 配送管理制度................. Error! Bookmark not defined.3.4.5 运输管理规范................. Error! Bookmark not defined.3.4.6 车辆管理规范................. Error! Bookmark not defined.3.4.7 配送员管理规定............... Error! Bookmark not defined.3.4.8 退换商品标准................. Error! Bookmark not defined.3.5...................................................... 物流成本控制E RROR!B OOKMARK NOT DEFINED.3.5.1 物流配送成本的监控........... Error! Bookmark not defined.3.6................................................... 附录：相应表单E RROR!B OOKMARK NOT DEFINED.3.6.1 合同修订通知单............... Error! Bookmark not defined.3.6.2 物流成本核算表............... Error! Bookmark not defined. 4服务管理.................. Error! Bookmark not defined.4.1............................................. ***会员制度整体规划E RROR!B OOKMARK NOT DEFINED.4.1.1 会员制的关键成功要素......... Error! Bookmark not defined.4.1.2 满足会员制成功要素的重要模块. Error! Bookmark not defined.4.1.3 ***会员制运作逻辑............ Error! Bookmark not defined.4.2............................................. ***会员服务组织结构E RROR!B OOKMARK NOT DEFINED.4.2.1 组织架构..................... Error! Bookmark not defined.4.2.2 主要部门职能................. Error! Bookmark not defined.4.2.2.1规划部Error! Bookmark not defined.4.2.2.2系统工作部Error! Bookmark not defined.4.2.2.3会员俱乐部Error! Bookmark not defined.4.3............................................... ***会员制方案设计E RROR!B OOKMARK NOT DEFINED.4.3.1 会员权益与特色服务........... Error! Bookmark not defined.4.3.2 会员积分计划................. Error! Bookmark not defined.4.3.2.1银卡会员Error! Bookmark not defined.4.3.2.2金卡会员Error! Bookmark not defined.4.3.2.3钻石卡会员Error! Bookmark not defined.4.3.3 会员入会..................... Error! Bookmark not defined.4.3.4 会员退会..................... Error! Bookmark not defined.4.3.5 ***会员制方案实施............ Error! Bookmark not defined.4.3.5.1***会员开发管理Error! Bookmark not defined.4.3.5.2会员招募操作规范Error! Bookmark not defined.4.3.6 ***会员运作管理.............. Error! Bookmark not defined.4.3.7 策划会员活动流程框架......... Error! Bookmark not defined.4.2.7.1 活动总结操作规范........ Error! Bookmark not defined.4.3.7.2会员关系维护Error! Bookmark not defined.4.3.7.3电话回访Error! Bookmark not defined.4.3.8 门店日常会员服务管理（参见《门店顾客服务手册》）..... Error! Bookmark not defined.4.4............................................... ***会员制后台管理E RROR!B OOKMARK NOT DEFINED.4.4.1 沟通管理..................... Error! Bookmark not defined.4.4.1.1俱乐部刊物Error! Bookmark not defined.4.4.1.2俱乐部网站与邮件管理Error! Bookmark not defined.4.4.1.3会员热线Error! Bookmark not defined.4.4.2 物料管理与制作............... Error! Bookmark not defined.4.4.2.1会员卡式样Error! Bookmark not defined.4.4.2.2会员物料管理Error! Bookmark not defined.4.4.3 ***会员数据库管理............ Error! Bookmark not defined.4.4.3.1会员数据库结构设计Error! Bookmark not defined.4.4.3.2数据分析加工Error! Bookmark not defined.4.4.3.3会员业务财务分析Error! Bookmark not defined.4.5................................................................. 附件E RROR!B OOKMARK NOT DEFINED.4.5.1 相关法律法规................. Error! Bookmark not defined.4.5.2 ***会员俱乐部章程............ Error! Bookmark not defined.4.5.3 会员协议..................... Error! Bookmark not defined. 5营运管理.................. Error! Bookmark not defined.5.1...................................................... 营运管理职责E RROR!B OOKMARK NOT DEFINED.5.2...................................................... 营运管理流程E RROR!B OOKMARK NOT DEFINED.5.2.1 营运计划制定及执行流程....... Error! Bookmark not defined.5.2.2 区域营运例会流程............. Error! Bookmark not defined.5.2.3 区域营采沟通与协调流程....... Error! Bookmark not defined.5.2.4 区域促销计划的制订与执行流程. Error! Bookmark not defined.5.2.5 连锁店运营手册管理流程....... Error! Bookmark not defined.5.2.6 开店作业流程................. Error! Bookmark not defined.5.3...................................................... 营运管理规范E RROR!B OOKMARK NOT DEFINED.5.3.1 营运计划制定规范............. Error! Bookmark not defined.5.3.2 区域营运例会管理规范......... Error! Bookmark not defined.5.3.3 区域营采沟通与协调管理规范... Error! Bookmark not defined.5.3.4 区域促销计划的制订与执行规范. Error! Bookmark not defined.5.3.5 店面运营手册执行及管理规范... Error! Bookmark not defined.5.3.6 开店作业操作规范............. Error! Bookmark not defined.5.3.6.1开业前拓展操作规范Error! Bookmark not defined.5.3.6.2人员配置要求Error! Bookmark not defined.5.3.6.3卸货操作规范Error! Bookmark not defined.5.3.6.4电脑安装操作规范（参见***电脑安装说明书）Error! Bookmark not defined.5.3.6.5开业宣传、布置物要求示例Error! Bookmark not defined.5.3.6.6开业前日准备工作规范Error! Bookmark not defined.5.3.6.7开业日期选择规范Error! Bookmark not defined.5.3.6.8嘉宾邀请规范Error! Bookmark not defined.5.4...................................................... 营运检查制度E RROR!B OOKMARK NOT DEFINED.5.4.1 加盟店考核管理规范........... Error! Bookmark not defined.5.4.2 连锁店标准检查与监督规范..... Error! Bookmark not defined.5.5........................................................... 工具表单E RROR!B OOKMARK NOT DEFINED.5.5.1 表一、《合同执行情况评估表》.. Error! Bookmark not defined.5.5.2 内部作业管理情况检查表....... Error! Bookmark not defined.5.5.3 店面状况检查表............... Error! Bookmark not defined.5.5.4 人员作业情况检查表........... Error! Bookmark not defined.5.5.5 店铺卫生情况检查表........... Error! Bookmark not defined.5.5.5.1开店计划流水表Error! Bookmark not defined.5.5.5.2开店流水作业进度跟踪表（新店开业筹备负责人用）Error! Bookmark not defined.5.5.5.3开店准备工作通知单（新店开业筹备负责人用）Error! Bookmark not defined.5.5.5.4政府申请作业表Error! Bookmark not defined.5.5.5.5开业庆典活动流程Error! Bookmark not defined.5.5.5.6开业庆典作业检查Error! Bookmark not defined.5.5.6 附件1消防审批准备材料....... Error! Bookmark not defined.5.5.7 附件2工商营业执照办理准备材料E rror! Bookmark not defined.5.5.8 附件3组织机构代码证办理准备材料Error! Bookmark not defined.5.5.9 附件4门店商品、促销物品清单. Error! Bookmark not defined.5.5.10 附件5门店办公用品清单....... Error! Bookmark not defined.5.5.11 附件6税务登记证办理准备材料. Error! Bookmark not defined. 6人力资源管理.............. Error! Bookmark not defined.6.1................................................. 人力资源管理职责E RROR!B OOKMARK NOT DEFINED.6.2................................................. 人力资源运营流程E RROR!B OOKMARK NOT DEFINED.6.2.1 人力资源规划流程............. Error! Bookmark not defined.6.2.2 职位分析流程................. Error! Bookmark not defined.6.2.3 招聘管理流程................. Error! Bookmark not defined.6.2.4 门店人事管理流程............. Error! Bookmark not defined.6.2.5 目标与业绩管理流程........... Error! Bookmark not defined.6.2.6 培训管理流程................. Error! Bookmark not defined.6.3................................................. 人力资源管理规范E RROR!B OOKMARK NOT DEFINED.6.3.1 人力资源规划规范............. Error! Bookmark not defined.6.3.2 职位分析及培训履历设计规范... Error! Bookmark not defined.6.3.3 终端人员招聘管理规范......... Error! Bookmark not defined.6.3.4 绩效管理规范................. Error! Bookmark not defined.6.3.4.1区域负责人考核制度Error! Bookmark not defined.6.3.4.2门店考核目标与绩效管理规范Error! Bookmark not defined.6.3.5 培训管理规范................. Error! Bookmark not defined.6.4........................................................... 工具表单E RROR!B OOKMARK NOT DEFINED.6.4.1 表一、职位说明书维护申请表... Error! Bookmark not defined.6.4.2 表二、职位说明书模板......... Error! Bookmark not defined.6.4.3 表三、区域公司年计划完成情况与总结（模板）Error! Bookmarknot defined.6.4.4 表四、直营店考核指标参考..... Error! Bookmark not defined.6.4.5 表五、店长工作能力评估说明表. Error! Bookmark not defined.6.4.6 表六、店长工作能力评估表..... Error! Bookmark not defined.7财务管理.................. Error! Bookmark not defined.7.1.1 财务管理系统职责............. Error! Bookmark not defined.7.1.2 总部财务中心组织架构及职能... Error! Bookmark not defined.7.1.3 总部财务中心的岗位职责....... Error! Bookmark not defined.7.1.3.1财务部部长Error! Bookmark not defined.7.1.3.2总账会计岗位职责Error! Bookmark not defined.7.1.3.3门店会计岗位职责Error! Bookmark not defined.7.1.3.4出纳岗位职责Error! Bookmark not defined.7.1.3.5审计岗位职责Error! Bookmark not defined.7.1.4 分部财务部组织架构及职能..... Error! Bookmark not defined.7.1.5 分部财务部的岗位职责......... Error! Bookmark not defined.7.1.5.1财务经理岗位职责Error! Bookmark not defined.7.1.5.2会计岗位职责Error! Bookmark not defined.7.1.5.3出纳岗位职责Error! Bookmark not defined.7.2...................................................... 财务作业流程E RROR!B OOKMARK NOT DEFINED.7.2.1 年度财务预决算编制流程....... Error! Bookmark not defined.7.2.2 年度预算执行与修改流程....... Error! Bookmark not defined.7.2.3 资金计划管理流程............. Error! Bookmark not defined.7.2.4 成本费用控制流程............. Error! Bookmark not defined.7.2.5 财务分析管理流程............. Error! Bookmark not defined.7.2.6 财务控制体系运作流程......... Error! Bookmark not defined.7.3...................................................... 财务管理规范E RROR!B OOKMARK NOT DEFINED.7.3.1 财务预算管理规范............. Error! Bookmark not defined.7.3.1.1目的Error! Bookmark not defined.7.3.1.2范围Error! Bookmark not defined.7.3.1.3相关程序管理文件Error! Bookmark not defined.7.3.2 货币资金管理规范............. Error! Bookmark not defined.7.3.2.1总部资金管理规定Error! Bookmark not defined.7.3.3 流程 ......................... Error! Bookmark not defined.7.3.4 分公司资金管理制度........... Error! Bookmark not defined.7.3.5 资金管理及内部结算的规定..... Error! Bookmark not defined.7.3.6 库存现金管理................. Error! Bookmark not defined.7.3.7 银行存款管理................. Error! Bookmark not defined.7.3.8 备用金管理................... Error! Bookmark not defined.7.3.9 应收及预付帐款的管理......... Error! Bookmark not defined.7.3.10 成本费用管理规范............. Error! Bookmark not defined.7.3.11 财务经营分析................. Error! Bookmark not defined.7.3.11.1财务分析的方法Error! Bookmark not defined.7.3.11.2财务分析的内容Error! Bookmark not defined.7.3.11.3财务分析撰写规定Error! Bookmark not defined.7.3.11.4财务分析指标Error! Bookmark not defined.7.3.11.5总部经营分析Error! Bookmark not defined.7.3.11.6单店经营分析Error! Bookmark not defined.7.3.12 财务内控制度与规范........... Error! Bookmark not defined.7.3.12.1会计基础工作规范Error! Bookmark not defined.7.3.12.2填写票据和结算凭证的基本规定Error! Bookmark not defined.7.3.12.3促销活动财务管理规范Error! Bookmark not defined.7.3.12.4销售报表统计上报规定Error! Bookmark not defined.7.3.12.5商品的管理Error! Bookmark not defined.7.3.12.6商品调拨的管理Error! Bookmark not defined.7.3.12.7存货管理Error! Bookmark not defined.7.3.12.8营业收入管理Error! Bookmark not defined.7.3.12.9发票管理Error! Bookmark not defined.7.4...................................................... 财务检查制度E RROR!B OOKMARK NOT DEFINED.7.4.1 管理报表准确性、预算编制准确率的奖惩Error! Bookmark not defined.7.4.2 财务内控制度考核实施细则..... Error! Bookmark not defined.7.4.3 门店财务检查制度............. Error! Bookmark not defined.7.4.3.1岗位设置及人员安排Error! Bookmark not defined.7.4.3.2门店管理员和商品监控员的职责Error! Bookmark not defined.7.4.4 加盟连锁店的财务管理制度..... Error! Bookmark not defined.7.4.5 门店营业现金结算流程......... Error! Bookmark not defined.7.4.6 会计巡查规范................. Error! Bookmark not defined.7.5........................................................... 工具表单E RROR!B OOKMARK NOT DEFINED.7.5.1 现金/银行存款收支日报表...... Error! Bookmark not defined.7.5.2 现金日记账银行存款日记账备用金明细表Error! Bookmark not defined.7.5.3 盘存单 ....................... Error! Bookmark not defined.7.5.4 存货月报表................... Error! Bookmark not defined.7.5.5 预算控制表................... Error! Bookmark not defined.7.5.6 预算申请单................... Error! Bookmark not defined.7.5.7 预算统计表................... Error! Bookmark not defined.7.5.8 领款证明单................... Error! Bookmark not defined.7.5.9 使用发票记录支票（转帐、现金）使用销号登记簿Error! Bookmark not defined.7.5.10 费用追加申请单（略）......... Error! Bookmark not defined. 1.1......................................................... 展店手册121.1展店手册1.1.1展店方案1.1.1.1***连锁展店方式方式一：直营直营展店方式参见***选址手册、建店手册等方式二：特许加盟1由当地加盟个体客户自己独立出资开设***专卖连锁分店，由***总部提供产品、服务、技术等加盟店的所有相关指导和支持，并对连锁店的日常运营管理进行监督管理，盈亏由客户承担。