• Mass Communication and Media Studies: Research on media
institutions, media texts, media effects, and how media are used to produce and transform culture
Significant areas of communication research
include
– Audience analysis – Communication and public Significant areas of communication research include:
– Analysis of dynamic processes – Content and textual analysis – Critical and cultural analysis – Discourse analysis – Ethnographic research – Experimental research (including controlled experiments) – Historiography – Mathematical modeling and simulations – Rhetorical criticism – Survey research
policy – Family communication – Health communication – Instructional communication – Intercultural communication – Interpersonal communication – Legal communication – Media economics – Media effects – Media literacy – New communication technology – Nonverbal communication – Organizational communication – Persuasion and social influence – Political and social rhetoric – Risk communication – Visual communication
Communication Research Approaches
Communication research employs a wide range of methodologies, including all types of quantitative and qualitative social scientific research methods as well as humanistic and critical/cultural approaches:
• Speech and Rhetorical Studies: Research focused on political and social
rhetoric, audience analysis, argumentation, rhetorical criticism, and rhetorical theory
Interdisciplinary Connections
– American Studies – Art History – Engineering – English – Environmental Science – Ethnic and Women’s Studies – Geography – History – Information Systems – Linguistics – Political Science – Public Health – Sociology – Psychology
传播学研究方法
Research methodology
文化传播学 王群英
The strata of communication process and human communication behavior
• Intra-personal communication • inter-personal communication • group communication • mass communication • International communication • Intercultural communication • Professional or business communication
• Telecommunication Studies: Research on the development, use,
regulation, and effects of telecommunication technologies, including radio, television, telephony, and the internet
Communication Research Areas
• Communication Studies: Scientific and critical research on human
communication, including interpersonal, organizaral communication and communication in various social, cultural, and political contexts
Departments and Schools
Communication research is carried out in academic programs with school and department titles such as:
• Communication • Communication Arts and Sciences • Communication Studies • Information Studies • Journalism • Mass Communication • Media Studies • Speech Communication