人内传播：intra-personal communication 自我互动：self interaction象征符：symbol内省式思考：reflective thinking人际传播：personal communication集合行为:collective behavior乌合之众：crowd流言：rumor意见领袖：opinion leader两级传播:two step flow of communication 中介因素：mediating factors信息流：information flow影响流:influencing flow知沟:knowledge gap数字鸿沟:digital gap可信性：credibility专业权威性:expertness休眠效果（霍夫兰）：sleeper effect诉诸理性：rational persuasion诉诸情感：emotional persuasion显著性:salience自信心假说：self-confidence hypothesis议程设置功能：the agenda-setting function:McCombs&Show What is the agenda-setting function:Media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. That is,if a news item is covered frequently and prominently,the audience will regard the issue as more important.属性议程设置：attributes agenda-setting沉默的螺旋：the spiral of silence社会合意：social consensus意见气候：opinion climate中坚分子：the hard core培养分析：cultivation analysis故事讲解员：story-teller熔炉：melting-pot新闻框架：news frameNews frame的四种功能：Problem definition（提供问题定义）；causal interpretation（阐释事件原因）；moral evaluation（提供道德评价）；treatment recommendation（示意解决方案）上限效果（ceiling effect）假说；信息富有者（information-rich）信息贫困者（information-poor）媒介素养（media literacy）第三人效果（the third-person effect）拉斯韦尔：Lasswell卢因：Lewin霍夫兰:Hovland拉扎斯菲尔德：Lazarsfeld施拉姆：Schramm香农：Shannon威纳：Norbert Wiener经验学派：empirical school批判学派：critical school霸权：hegemony文化帝国主义：cultural imperialism文本解析：text analysis美国源流：杜威（Dewey）库利（Cooley）提出两个概念：一是初级群体（primary group）二是镜中我（looking-glass self）帕克（Park）米德（Mead）：主我（I）和客我（Me）对理解人内传播很有意义李普曼（Lippmann）拟态环境（pseudo-environment）刻板成见（stereotype）拉斯韦尔三功能说：环境监视功能（surveillance of the environment）社会联系与协调功能（correlation of the parts of society）社会遗产传承功能（transmission of social heritage）拉扎斯菲尔德三功能：社会地位赋予功能（status conferral）社会规范强制功能（enforcement of social norms）作为负面功能的“麻醉功能”（narcotizing dysfunction）电子乌托邦（teletopia）多媒体（multi-media）传播制度几种规范理论：集权主义authoritarianism受众权利：传播权（the right to communicate）知晓权（the right to know）媒介接近权（the right of access to mass media）acredited journalist n.特派记者advertisment n．广告advance n．预发消息；预写消息affair(e)n．桃色新闻；绯闻anecdote n．趣闻轶事assignment n．采写任务attribution n.消息出处，消息来源back alley news n.小道消息backgrounding n．新闻背景Bad news travels quickly.坏事传千里。

banner n．通栏标题beat n．采写范围blank vt."开天窗"body n.新闻正文boil vt．压缩(篇幅)box n.花边新闻brief n.简讯bulletin n．新闻简报byline n.署名文章caption n．图片说明caricature n．漫画carry vt．刊登cartoon n．漫画censor vt.审查(新闻稿件)，新闻审查chart n．每周流行音乐排行版clipping n．剪报column n．专栏；栏目columnist n．专栏作家continued story连载故事;连载小说contributing editor特约编辑contribution n．(投给报刊的)稿件;投稿contributor n．投稿人copy desk n．新闻编辑部copy editor n．文字编辑correction n．更正(启事) correspondence column读者来信专栏correspondent n.驻外记者；常驻外埠记者cover vt．采访;采写covergirl n.封面女郎covert coverage隐性采访;秘密采访crop vt．剪辑(图片) crusade n．宣传攻势cut n．插图vt．删减(字数) cutline n．插图说明daily n．日报dateline n．新闻电头deadline n．截稿时间dig vt．深入采访；追踪(新闻线索)；“挖”(新闻) digest n．文摘editorial n．社论editorial office编辑部editor's notes编者按exclusive n．独家新闻expose n．揭丑新闻；新闻曝光extra n．号外eye-account n．目击记;记者见闻faxed photo传真照片feature n．特写；专稿feedback n．信息反馈file n．发送消息；发稿filler n．补白First Amendment(美国宪法)第一修正案(内容有关新闻、出版自由等)five"W's"of news新闻五要素flag n．报头;报名folo(=follow-up)n．连续报道Fourth Estate第四等级(新闻界的别称) freedom of the Press新闻自由free-lancer n．自由撰稿人full position醒目位置Good news comes on crutches.好事不出门。

grapevine n．小道消息gutter n．中缝hard news硬新闻;纯消息headline n．新闻标题；内容提要hearsay n．小道消息highlights n.要闻hot news热点新闻human interest人情味ib-depth reporting深度报道insert n.&vt．插补段落;插稿interpretative reporting解释性报道invasion of privacy侵犯隐私(权) inverted pyramid倒金字塔(写作结构) investigative reporting调查性报道journaslism n．新闻业;新闻学Journalism is literature in a hurry新闻是急救文学．journalist n．新闻记者kill vt．退弃(稿件)；枪毙(稿件)layout n．版面编排；版面设计lead n．导语libel n.诽谤(罪)makeup n.版面设计man of the year年度新闻人物，年度风云人物mass communication大众传播(学)mass media大众传播媒介masterhead n．报头;报名media n.媒介，媒体Mere report is not enough to go upon．仅是传闻不足为凭．morgue n．报刊资料室news agency通讯社news clue新闻线索news peg新闻线索，新闻电头newsprint n．新闻纸news value新闻价值No news is good news．没有消息就是好消息；不闻凶讯便是吉。

nose for news新闻敏感obituary n．讣告objectivity n．客观性off the record不宜公开报道opinion poll民意浏验periodical n．期刊pipeline n．匿名消息来源popular paper大众化报纸；通俗报纸press n．报界；新闻界press conference新闻发布会;记者招待台press law新闻法press release新闻公告;新闻简报PR man公关先生profile n.人物专访；人物特写proofreader n．校对员pseudo event假新闻quality paper高级报纸；严肃报纸quarterly n．季刊readability n．可读性reader's interest读者兴趣reject vt．退弃(稿件) remuneration n.稿费;稿酬reporter n．记者rewrite vt.改写(稿件)，改稿round-up n．综合消息scandal n．丑闻scoop vt.“抢”(新闻)n．独家新闻sensational a．耸人听闻的；具有轰动效应的sex scandal桃色新闻sidebar n．花絮新闻slant n．主观报道；片面报道slink ink“爬格子”soft news软新闻source n．新闻来源；消息灵通人士spike vt．退弃(稿件)；“枪毙”(稿件) stone vt．拼版story n．消息;稿件;文章stringer n．特约记者;通讯员subhead n．小标题；副标题supplement n．号外;副刊;增刊suspended interest悬念thumbnail n．“豆腐干”(文章) timeliness n．时效性;时新性tip n．内幕新闻；秘密消息trim n.删改(稿件) update n．更新(新闻内容)，增强(时效性) watchdog n.&vt.舆论监督weekly n．周报wire service n．通讯社传播学考研英文常见词汇传播Communication内向/自我传播Intrapersonal Communication 人际传播Interpersonal Communication群体传播Group Communication组织传播Organization Communication大众传播Mass Communication单向传播One-Sided Communication 双向传播Two-Sided Communication 互动传播Interactive Communication 媒介Media大众传播媒介Mass Media新媒介New Media新闻洞News Hold新闻价值News Value传播者Communicator主动传播者Active Communicator受传者/受众/阅听大众Audience受众兴趣Audience Interest受众行为Audience Activity信息Information信号Signal讯息Message信息熵Entropy冗余/冗余信息Redundancy传播单位Communication Unit奥斯古德模式Osgood Model编码Encode解码Decode信源Source传播的数学理论Mathematical Theory of Communication 传播渠道Communication Channel有效传播Effective Communication传播效果Effects知识沟Knowledge-Gap使用与满足模式Uses and Gratifications Model使用与依从模式Uses and Dependencys Model口传系统System of Oral Communication地球村Global Village内爆Implosion全球化Globalization本土化Localization电子空间Cyber Space数字化Digitalization文化帝国主义Culture Imperialism跨文化传播Intercultural Communication守门人Gatekeeper新闻采集者News Gatherers新闻加工者News Processors模式Model有限效果模式Limited Effects Model适度效果模式Moderate Effects Model强大效果模式Powerful Effects Model子弹论Bullet Theory两级传播模式Two-Step Flow Model多级传播模式Multi-Step Flow Model沉默的螺旋模式Spiral of Silence Model劝服传播Persuasive Communication议程设置模式the Agenda-Setting Model时滞Time Lag最合适效果跨度Optimal Effects Pan时间跨度Time Span公众舆论Public Opinion选择性接触Selective Exposure选择性注意Selective Attention选择性理解Selective Perception选择性记忆Selective Retention可信性提示Credibility Heuristic喜爱提示Liking Heuristic共识提示Consensus Heuristic市场驱动新闻学the Market-Driven Journalism 意识形态Ideology霸权Hegemony权力话语Power Discourse视觉文本Visual Text文本Text超级文本Hypertext结构主义Constructionism解构主义Deconstructionism文化工业Culture Industry大众文化Mass Culture文化研究Cultural Studies批判学派/批判理论Critical Theory法兰克福学派Frankfurt School女权主义/女性主义Feminism符号学Semiotics/Semiology符号Sign能指与所指Signified/Signifier非语言符号Nonverbal Sign非语言传播Nonverbal Communication 意指Signification话语理论Theories of Discourse文化期待Culture Expectations文化批判Culture Criticizing范式Paradigm叙事范式Narrative Paradigm强语境High Context弱语境Low Context功能理论Functionalism话语分析Discourse Analysis传播的商品形式the Commodity Forms of Communication 受众商品Audience Commodity商品化Commodification空间化Spatialization结构化Structuration媒介集中化Media Conglomeration传媒产业Media Industry注意力经济Attention Economy媒介竞争Media Competition受众分割Audience Segmentation媒介资本Media Capital传播政治经济学Political Economy of Communication传播研究Communication Research抽样Sampling调查研究方法Survey Research内容分析法Content Analysis实验分析法Experimental Research定性研究法Qualitative Research Methods 个案研究法Case Study效度与信度Validity/Reliability变量Variables实地观察法Field Observation虚拟社群Virtual Community扩散研究Diffusion Research媒介事件Media Events民族志Ethnography传播生态Ecology of Communication真实/虚构Reality/Fiction拟态环境Pseudo-Environment刻板成见Stereotyping晕轮效应Halo Effects二元价值评判Two-Valued Evaluation公共关系Public Relation阐释理论Interpretive Theory大众传媒mass media传播者communicator传播communication传播模式models of communication受众audience受众逆反心理audience’s reversal psychology 意见领袖leader of opinion社会守望social observation魔弹论bullet theory报刊的四种理论theory of four presses社会责任理论social resposibility theory大众传播mass communication传播学theory of communication讯息message拉斯韦尔模式Lasswell model劝服persuation把关人gatekeeper人际传播interpersonal communication组织传播organizational communication小群体传播small group communication从众conformity传播的功能functions of communication卫星传播satellite propagation世界电视网global television network广播电视学study of broadcasting and television 绝对收视率absolute rate of reception相对收视率relative rate of reception有线电视cable television传播心理学propaganda psychology漂亮的表达观点的英文句式1)As for me,I am on the latter part of the argument.The reasons are as follows.至于我，我支持争论的后半部分。