Tea
coca-cola
Coffee
Non carbonate
Mineral water
Fruit juice
பைடு நூலகம்
Product positioning Sprite
Product positioning
Qoo
Product positioning
Nestle
Product positioning
product presentations
The retail price of cola
500ml 3yuan 2L 7 to 8 yuan
330ml 2.5yua n
200ml 1.5yuan
Company’s logo
The CocaCola Company’ s logo
advertising language

company presentations
In China,coca-cola is still the most popular drink ,to the beverage market for Chinese nearly 90% market share ,and carbonated drinks in the market to 33% of market share.
At present ,Coca-Cola China systems staff over 30000 people, 99% of the staff of local staff for China.

product presentations
Carbonae
Product Photo show
coke
Product Photo show
product presentations
Product Photo show
· Fanta · oo Q · Minute Maid
Product Photo show
· Sprite · Nestle · purified water Ice
Fanta
Product positioning
Minute Maid
Product positioning
· purified water Ice
product presentations
Main product: cola Annual sales：About 2 million tons target-consumer : faithful consumers, children, youth, and adults
Coca-Cola revenue and net profit trend in recent years
2008
2009
Revenue
2010
2011 Net profit
2012
Unit：million dollars
Maker:Huang Wei
2014-1-5
Coca-Cola
Company
Outline
pany presentations 2.product presentations pany performance
company presentations
The Coca-Cola Company was founded in 1892. It’s based in the Atlanta,Georgia, United States , is the world’s largest beverage Company， and has 48% of the global market share. The company is best known for its flagship product Coca-Cola, CocaCola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
1886 Drink Coca-Cola 1922 Thirst Knows No Reason 1927 Around the Corner from everywhere 1948 Where there’s Coke, there’s hospitality 1976 Coke adds life 1980 Have a Coke and a smile 1982 Coke is it 1987 Can’t beat the feeling 1993 Always Coca-Cola 2000 Coca-cola. Enjoy 2001 Life tastes good 2003 - Real. 2005 - Make It Real. 2006 - The Coke Side of Life (used also in the UK) 2007 - Live on the Coke Side of Life (also used in the UK) 2009 - Open Happiness 2010 - Twist The Cap To Refreshment 2011 - Life Begins Here 2013 Open Happiness