shoes. They currently also
make jerseys for a wide range
of sports including track &
field(田径), football, baseball,
tennis, soccer, lacrosse（橄榄
球), cricket（曲棍球）, and golf.
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That’s all. Thank you.
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Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
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Speed
Explosiveness
God wing
耐克
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创 始 人
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Play by the rules. But be ferocious.
按规则游戏。 但是一定要骁勇善战。
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耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
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• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
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PPT课件14源自 PPT课件15Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
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Nike produces a wide range of
sports equipment. Their first
products were track running
shoes(田径跑鞋) and basketball
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• Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
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By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷 广告媒体).