two famous enterprises
Haier
Founded in 1984. the world’s No. 1 brand of household appliances since 2009
Market and network
Research and innovation
Management innovation
After the war,It became a state owned enterprise beer consumption became more popular among the Chinese. TsingTao became the official beer of China. It was also made China's official export beer when China began to rapidly open its markets to import and export. It Байду номын сангаасs the best selling and most well known Asian beer
Managemen t innovation aim
renowned for its Tsingtao beer, the top-selling beer in China
country's leading export beer.
one of the oldest beer makers in China, was founded in 1903 by German and British merchants(商人) under the name of Nordic Brewery Co., Ltd. Tsingtao Branch. Today, Tsingtao has been aggressively growing acquiring companies and increasing its production output.
Tsingtao Brewery has a goal to become an international company with a global brand. It will continue to be innovative and brew the beer that customers love, and continue to brew the joys of life with passion!
Its marketing network covers many countries products are all sold through Haier’s network
. 29 manufacturing bases
8 research and development centers 19 overseas trading companies delivery centers in 2,500 county-level and city-level more than 17,000 customer service centers. .
1914 the Germans garrison驻军 in Qingdao was attacked by a Japanese invasion Finally, Germans lost control. 1915.1 Chinese entered an agreement with Japan that would eventually revert恢复 back control of Qingdao. The Germans were gone, but they had left a brewery that would eventually grow into a symbol of Chinese pride.
History
was founded in Qingdao by Germans in 1903. Qingdao had been a German colony since 1898. Qingdao became Germany's largest military force in the region In the early 20th century beer was not a popular drink in China, but the demand of the German population made opening TsingTao Beer brewery a necessary
The introduction of Qingdao
Location
Qingdao is located in the south part of
Shandong Peninsula along the coast of Yellow Sea
Administrative Division seven districts five county-level cities
Haier has applied for 10,214 patents, including 3,057 invention patents many research and development centers
Technical innovation
To quickly meet clients’ demands, staff is closely related to market target. Be dedicated to creating more values to users become a service provider to improve living environment.