flatten v. to become or make sth flat or flatter使变平；把....弄平
e.g. He flattened gis hair with gel.他用发胶把头发弄平。
studio n.录音室，录像室，演播室a recording studio录音棚
④Michelangelo“discovered”his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designer's hands and eyes have already run over the surface, in one way or another, hundreds of times.
Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc.
Price: Do I have any spare money right now? is it a bargain or is it too much money?
Teaching aids: blackboard, multimedia, tape
Teaching procedures:
Step 1 Greetings and revision
1) Check the homework
2) Dictation (Unit 3)
Step 2 Warming-up
of this passage.
B) Ask students to read the text again , then finish Task1 on P52
3) Language points
①I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake.
e.g. The artist is making sketches for his next painting.
幽默短剧，小品；简报，速写
v.画素描
doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画
vision n. 1) imagination version版本，译文
e.g. Have you ever had visions of great success?
3) Reading strategy and methods
4) How to make a catalog ?
Teaching contents:
Reading A & B
Teaching focuses:
1) the main idea of the reading A & B;
2) the key language points and grammatical structures in the text;
Unit 4 Product
Teaching objectives:
1) Grasp the main idea and structure of the text;
2) Master the key language points and grammatical structures in the text;
which one is the most important for you ? why ?
Suggested answers:
Before you make purchase of any product, there are some factors you should consider.
Necessity : Do you really need this?
1) New words and phrases
A) Read aloud the new words and the text.
B) Ask students to read the words and phrases after the teacher.
2) Skimming
A) Ask students to read the text as quickly as they can and tried to get tin位于；坐落于
attempt n. an act of trying to do something make an attempt at/to do sth
e.g. He made one last attempt at the world record.
e.g. Mass-produced furniture is cheaper than furniture made by hand.
dream up设计，制造
sketch n. a simple picture that is drawn quickly and does not have many details素描
Brand : What brand is the best choice for my purchase?
After-sales service: Does it come with a warranty?
Shipment: How can it be sent to house?
Step 3 Reading A
1) work in pairs. Choose one product from each pair and explain why.
2) Ask Ss to role-play their dialogs.
3) Discuss: what factors do you need to consider before you buy a product ?
v. to try to do something that is difficult, dangerous, etc.
e.g. The book attempts to explain the origins of the war.
②As industrial designers, our job is to design products—anything and everything that's mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presenting to the manufacturing client their vision of what a certain product should look like.
target n. an aim; objective
e.g. I’ve set myself a target of saving $200 a month.
v. to make something have an effect on a particular limited group or area
e.g. The advertisement was designed to target a mass audience.
locate v. to find the exact position of something
e.g. We couldn’t locate the source of the radio signal.
e.g. 1. a chunk of cheese
2. A huge chunk of the audience got up and left before the show.
occasional a.偶然的，临时的
industrial a. connected with industry工业的，产业的an industrial accident工伤事故
industrialise v. +ism +ation the industrial revolution工业革命
mass-produce v. to produce in large numbers using machinery
alarm n.警报，警告器；惊慌
e.g. 1. I felt a growing sense of alarm when he didn't return that night.