Influence (2 factors)
Influence (4 factors)
Influence (4 factors)
Influence (6 factors)
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Input/output
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Interaction
Margin chart
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Execut e
Option
1 2 3 …
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Option
1
2
3
4
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Option
quit
develope
Penetration
Pie chart
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Plus/minus
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Plus/minus
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Plus/minus
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...
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+
–
Plus/minus
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Plus/minus
Plus/minus
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Portfolio
+
–
–
+
Portfolio
++
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… weeks
Puzzle
Puzzle (for color presentations)
Puzzle
3 parts 1 2 3 =
To apply color, ungroup the object, then regroup it afterwards
Redesign (Cube)
Redesign does not mean:
Solving individual problems But:
Creating a comprehensive solution
Redesign
Actual situation
"Shot gun" "Marksman"
Target solution
"Automatic pistol"
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Header
Level 1 text • Level 2 text - Level 3 text
Comments
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Measures plan – planned measures
Activity: … Objective: Results: As of: …
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Responsible: … Measures: …
Support: … ... ... ... ... ... ... ... ...
• Struct • Reduc ural • tion in • Positi Cost chang perso oning reduct • Impro ethe nnel on ion veme marke nt of t liquidit
Rethink
Separation
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Are there opportunitie s for whisky in the rest of the world?
Will whisky help to build Bacardi rum globally?
Develop Objectives & Strategies • Financial Determine Yes Goals Whether • Market to Priorities Proceed • Acquisition or Further Organic Growth • Product/ Marketing/ Distribution Strategies
- Level 3 text
Level 1 text • Level 2 text
- Level 3 text
Scale Scale Dimension 2 Scale
Matrix
Content Label Dimension I
Content
Content
Label
Content Label
Content
Matrix
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Matrix
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Matrix
Scale
Level 1 text
• Level 2 text
- Level 3 text
Level 1 text
• Level 2 text
- Level 3 text
Dimension 1 Level 1 text • Level 2 text
Rene Co Marketing Director
Ken Doi Marketing Director
Robin Oxendine Marketing Manager
Randall Beard Marketing Director
Peter Foyston Marketing Manager
Marketing Manager
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Process – increase
5 … 4
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3
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2 … 1 …
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Progress
Project
Phase I
Phase II
Phase III
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Project
Phase I 1 … 2 … 3 … Phase II
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+
– – + ++
Pressure
Pressure
Pressure
Prioritization
Prioritization
Process
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Process
1 … 2 … 3 … 4 …
1 …
2 …
3 …
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Process – decrease
1 …
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2
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3
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Pantene
Jiehua
New Brand
Rejoice
Head & Shoulder s
Crest
Professiona Safeguar Zest l Marketing d Camay
Ariel
Tide
JV Brands
Ulan
Media & Whisper Commercial Production
Marketing Organization
Dimitri Panayatapolous
Haircare Brad Casper General Manager*
Toothpaste/Soap Vacant General Manager
Laundry Vacant General Manager
Skincare/Paper Virginia Lee Vice President*
Assistant Brand Manager, 2-5 per Brand
School Program Group
Nurses for School Program
Organizational and flow chart
Process Map
Market Archetype Model • Sizing • Pricing
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Measures pl steps
Measure: ...
No.
1. ...
As of: …
Individual steps Responsible
... ...
Support
Form of result ...
Start
...
Dura- Dead- Pro- Comtion line ject pleted ... ... ... ...
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