竭诚为您提供优质文档/双击可除 app设计计划书 篇一：aPP产品策划书 aPP产品策划书 一、项目简介 （一）项目背景 （二）市场机会 （三）成功关键 二、aPP产品/服务 三、目标市场分析与竞争优势 四、目标市场和需求 （一）消费人群定位 （二）竞争优势 （三）盈利模式 五、知识产权 六、战略和计划 七、SwoT分析.. 八财务计划 九、风险评估 （一）技术风险 （二）政策风险 竭诚为您提供优质文档/双击可除 十、其他因素. 十一、风险资本的退出 一、项目简介 (一)项目背景： :app设计计划书)3）健康平台主要是为老年人提供保健知识，菜谱，根据身体健康状况提供每日健身，饮食计划。 （4）聊天平台绑定手机通讯录，点击通话人名字即可聊天。随时分享生活状态。 （5）每日新闻老年人在这里可查看最新的社会信息，也可以定制感兴趣的话题。 （6）紧急呼叫当手机检到意外落地（使用者摔倒）或手机闲置时间过长时，会发一条信息给使用者以验证其是否无恙，如果没收到回复则会发送警示信息给其监护人 （7）有声阅读为使用者提供有声阅读平台 三、目标市场分析与竞争优势 (一)目标市场和需求: 当今人口老龄化是世界人口发展的基本趋势，我国作为人口最多的发展中国家，自九十年代开始，人口已经由成年型向老年型结构过渡。按照国际通行的老龄标准：60岁以上的老年人占人口比例达到10%以上或65岁及以上老年人口占总人口比重在7%以上的国家或地区被称为老年型国家或地区，据联合国的预测，到2025年我国60岁以上老人的比重可达19.5%，绝对量为2.9亿人；2050年可达29.7%，竭诚为您提供优质文档/双击可除 绝对量可达4.4亿人，是世界上老年人口最多的国家。据统计，目前我国城市老年人人均年消费额在4000元，全国老年人消费额在3200亿元，而且老年人的生活收入在较稳定地增长，从而形成一个庞大的、特殊的需求市场，老年市场。 (二)消费人群定位: 我们的目标群体是50岁以上的老年人以及他们的子女。以亲子捆绑关系来提高软件的使用率，占有一定的市场份额。 (三)竞争优势: 1.添加了准确的GPRS定位系统，使老年人在出行过程中可以随时随地准确定位自己位置，增加了出行的安全性，也减少了老年人走失的风险。 2.添加了及时天气预报功能，给老年人提供了天气指南，方便出行。 3.添加了自动报警功能，代替子女监测老年人的安全，身体健康状况。 4.详细的索引功能，简化操作界面，易于老年人操作 5.添加急救手册板块，汇总了各种紧急情况下的数百项急救知识，用户可以通过简便的分类和检索界面，快速找到所有需要信息，如病因、症状、救治方法和注意事项等详情。 6.添加与微博，微信，QQ等平台分享功能，同步上传。提升用户粘性。 (四)盈利模式: 1.短期盈利模式：：短期内不考虑盈利模式，短期主要为了树立产品品牌形象，使其进一步扩大市场份额，为之后产品完善进一步深入人竭诚为您提供优质文档/双击可除 心做铺垫。 2.中期盈利模式：：广告服务收费，可以与软件推荐的老年学习班，保健品，医疗机械，家政服务部门 合作适当收取一定的宣传费用；可以通过使用GPRS等服务产生一定量的流量费用，与移动运营商合作从中提取一定费用 3.长期盈利模式：会员收费——使用者可免费注册成为aPP会员，通过推出更多更新的服务内容，从中发展ViP会员，并收取一定费用；应用服务——在应用中提供一些虚拟送礼物，在线聊天发送炫美表情，个人名片装扮等服务，并对普通会员进行有偿收费服务 四、知识产权 本aPP自主开发，核心知识产权属个人所有，不存在任何产权纠纷。 五、战略和计划 我们的战略是以积极稳妥的战略专注于开发产品，不断完善各个板块功能，让产 篇二：aPP创业计划书 **软件开发有限责任公司 创业规划书 目录 一、执行总结 1.1公司描述····················································1 1.1.1公司简介·················································1 1.1.2公司组织结构·············································1 竭诚为您提供优质文档/双击可除 1.1.3公司战略目标·············································2 1.1.4企业文化·················································3 1.2项目及产品服务介绍··········································3 1.2.1产品服务·················································3 1.2.2技术描述················································3 电子商务类型技术描述····································3地方门户类型技术描述····································4服务行业类型技术描述····································5产品展示类型技术描述····································6 1.2.3盈利模式介绍·············································7 1.3商业模式及盈利预测··········································7 二、产业背景·······················································8 三、aPP市场分析 3.1微观环境分析···············································8 3.1.1竞争对手分析···········································8 3.1.2消费者分析············································8 3.2宏观环境分析···············································8 3.2.1市场经济发展··········································8 3.2.2网络技术发展··········································9 3.3优劣势分析·················································9 3.4结论·······················································9 四、竞争分析 竭诚为您提供优质文档/双击可除 4.1竞争描述····················································9 4.2产品进入目标市场分析·······································10 4.3主要竞争对手情况···········································10 5.4产品竞争··················································10 4.5价格特点分析···············································11 4.6aPP项目SwoT分析········································12 五、营销策略 5.1市场定位···················································13 5.24P分析····················································13 六、团队管理······················································15 6.1公司组织结构················································15 6.2公司职员架构················································16 七、融资··························································16 八、财务 8.1财务状况分析···············································17 8.2投入预算···················································17 8.3收益预算···················································17 九、风险及应对策略 9.1财务风险···················································18 9.2市场风险···················································18 9.3技术风险···················································18 9.4管理风险···················································18