武汉船舶职业技术学院2013-2014学年第一学期《商务英语阅读》期末试卷（网络卷）班级姓名学号____________ 题号I II III IV V 总分得分得分I．Matching（每题2分，共14分）评卷人Directions:Look at the sentences blow and the book reviews on the opposite page.Which book does each sentence 1–7 refer to?For each sentence, mark one letter (A, B, C or D) on your answer sheet.You will need to use some of these letters more than once.1.In this book you learn about the lives of business leaders from the past.2.This book looks at how large companies deal with various problems areas.3.This is an account of one business leader’s experiences.4.This book describes both successes and failures.5.This book suggests probable trends in the business world.6.The writer of this book gives his personal views of what makes a good business leader.7.This book based on interviews with business leaders.AMy Years with Baize Engineering by James SalinasSalinas outlines the key qualities of good management in this autobiography. He believes thatdecisions should be based on fact, not opinions; that people’s strengths should be exploited; andthat disagreement is sometimes necessary.But the main point he makes is that leadership means performing well at all times and setting agood example.BLeading On edited by Frances PeakeIn this collection of essays, top business leaders predict how businesses will change over thenext few years. They analyze changes in business and society and their effects on bob markets,as well as taking a look at possible strengths and weaknesses of leading economies and their currencies. This collection outlines a vision of tomorrow’s business would and the type ofleasers that will be required.CUltimate Leadership by John ConnorThis book is a well-researched study of the problem of leadership in global quoted companies. 160 international business leaders were asked how they added value to their companies and their answers form the main part of this book. both managers and companies are analyzed in order to show how they cope with difficult issues. A useful book for all senior managers.DTwentieth Century Leaders by Maximilian Landor100 well-known US business leasers through this century are described in this book, 3which analyses how their fortunes were made and sometimes lost. The background, business career, character and personal life of each individual are outlined, creating an impressive collection of biographies and an excellent reference work.得分II．Passage Completion（每题3分，共15分）评卷人Directions:Read the article below about job interviews.Choose the best sentence from the list on the opposite page to fill each of the gaps.For each gap 8–12 mark one letter (A-I) on your answer sheet.Do not use any letter more than once.How to Succeed at InterviewsThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team.(Example) I .These include getting on with people, oral and written communication, team working, problem solving and good time management.Most people think that interviewers know what they are looking for and will recognize it when they see it. (8) this applies to recruiters as much as anyone else. In fact, a former head of selection at one big form used to say that “some interviewers are so poor they would do better to rely on chance”.In companies, which recognize this, various methods are used to try to find the right person.(9) . Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centers.In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two will-established structures for this: the National Institute of Industrial Psychology’s Seven-Point Plan and the Five Fold Grading System.Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience. (10) .However, they should not give equal weight to each one. Some factors are more important in one job than another. For example, physical appearance and manner will be more important in a sales position than in a researcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. (11) A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structured interview techniques are being used. If interviewers ask questions systematically,. Using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, of the interviewer goes through your application form to confirm what you have already said, or asks irrelevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) . if you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favor.A Study them closely and assess what your interviewer will be looking for.B However, people are actually not very food at assessing one another.C A number of skills are common to most of these interviewing situations.D Although a favorable impression may be reversed later in the interview, a negative impression is rarely changed.E The most common is the structured interview.F The effectiveness of the interviewer can be improved by training.G For each of these areas the interviewers score candidates against how well they fort the hob specification.H The ability to cope with stress and get on with people is essential.I But there are other personal skills that affect your success in a job得分III．Passage Reading（每题3分，共24分）评卷人Directions: Read the text below about a European biscuit company and answer questions 13-20 on the opposite page.The Euro Biscuit1. Thomsons Biscuits is the fourth largest biscuit company in the world, with subsidiaries in fifteen different European countries. The past decade, though, has seen the introduction of many changes in the food industry in Europe. Trends in food production and consumer behavior have been greatly influenced by the American food industry, and Thomsons' market position has declined since the appearance of American biscuits on European supermarket shelves. However,company President Jack Martins is taking steps to reverse this trend and make Thomsons the number one brand of biscuits throughout Europe within the next ten years.2. To achieve this, Thomsons must become a low-cost producer with improved profitability. Martins has identified the most effective ways of reducing costs in the organization of the company. Firstly, and most importantly, the number of biscuit-producing plants has been cut from nearly seventy to forty. The company has sold off a number of loss-making operations and found ways of amalgamating smaller plants. In addition, it has reduced overheads by 15% by cutting senior management positions at its various offices. Production itself is also changing, with manual skills no longer in such high demand. Mass production is now taking place in centralized factories with new machinery and far fewer employees. The number of suppliers has also been cut by 50%.3. Thomsons have moved their advertising from six different agencies to one, and picked one public relations company to promote their products in Europe. The company has also consolidated its five brands into one, created one style of packaging in place of twelve different ones, and introduced a single new logo for all products. Consumers can now recognize Thomsons biscuits more easily and the company's profile has become much stronger than that of its American competitors.Martins believes that Europeans often overestimate their differences and underestimate their similarities. It id the similarities that have allowed Thomsons to develop a unified European work-culture. All subsidiaries are now expected to work in a untied network, with shared values and a shared purpose, producing for the European market as a whole rather than for different national markets.Questions 13-16For questions 13-16,choose the best title for each numbered paragraph from the list below.For each numbered paragraph 1-4,mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.13 Paragraph 1 ......14 Paragraph 2 ......15 Paragraph 3 ......16 Paragraph 4 ......A Changes in company structureB American biscuits in EuropeC A common approach across the companyD Threat faced by leading biscuit manufacturerE Improvements in product identityF Different European markets for biscuitsG Costs of small-scale productionQuestions 17-20Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.For each question 17-20,mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.17 Thomsons' position has been damaged by the introduction of attractive ...... .18 Thomsons has to find ways of increasing the size of its ...... .19 Thomsons has introduces more efficient ...... at its factories.20 In the past, Thomsons used a variety of ...... .A packaging designsB profit marginsC staff productivityD manufacturing methodsE international productsF management teamsG manual skills得分IV．Cloze（每题1分，共16分）评卷人Directions:Read the magazine article below about a survey of the hotel and catering industry.Choose the correct word A, B, C or D on the opposite page to fill each gap.For each question 21-36,mark one letter (A, B, C or D) on your Answer Sheet.A Better FutureA survey of employees' attitudes in the hotel and catering industry indicates that, on the whole, it does not deserve its bad reputation.Recruitment consultants Bermac International recently carried out a study of the work patterns of managers and directors in the hotel and catering industry. The results paint an encouraging picture. The (21)......of the study was to assess whether the poor image of the industry,(22)......among parents, teachers and school-leavers, was an accurate (23)......of the current situation. Before the survey, Bermac had been (24)......of an increased confidence in the industry and a reduction in the hours managers worked. The survey's results (25)......these trends while not hiding the industry's failings.The group which was interviewed (26)......274 people (168 male,106 female) who were drawn from all the major sectors of the industry and represented six different age (27)...... . Forty were directors, while the rest were in management (28)...... .Generally the results indicated a positive(29)......across the industry, especially with the younger generation of managers. Unfortunately, this was not always the (30)......with directors,90% of whom were working at least sixty hours a week, and under increasingly stressful (31)...... .When asked about salary (32)......,the majority of the younger generation of directors and managers thought that their pay was reasonable. Disappointment whit salaries seemed to set in once they had (33)......thirty. At this stage in their careers men (34)......more strongly about the issue than woman.Overall, the survey (35)...... that the industry’s reputation as an unwise career choice isn't entirely fair, although had employment (36)......haven't vanished altogether.A B C D21 effect design aim will22 joint common public average23 reflection shape form appearance24 familiar aware wise experienced25 agree trust believe confirm26 consisted included combined constructed27 sectors sets groups classes28 points stages positions locations29 mood sense wish nature30 event case state fact31 decisions places times conditions32 levels divisions quantities amounts33 arrived got reached contacted34 noticed involved felt sensed35 indicates dictates interviews views36 events exercises actions practices得分V．Writing（每题31分，共31分）评卷人Direction:Based on your own reading experiences, write an article on the topic: Reading Makes a Full Man.武汉船舶职业技术学院2013-2014学年第一学期《商务英语阅读》期末试卷网络卷答卷班级姓名学号____________ 题号I II III IV V 总分得分得分I．Matching（每题2分，共14分）评卷人1. 2. 3. 4. 5. 6. 7.得分II．Passage Completion（每题3分，共15分）评卷人8. 9. 10. 11. 12.得分III．Passage Reading（每题3分，共24分）评卷人13. 14. 15. 16. 17. 18. 19. 20.得分IV．Cloze（每题1分，共16分）评卷人21. 22. 23. 24. 25. 26. 27. 28.29.30. 31. 32. 33. 34. 35. 36.得分V．Writing（每题31分，共31分）评卷人。