导学案Lesson 3 The Advertising Game编写人：王海斌审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step 1 DiscussionThe advantages of ads _______________________________The disadvantages of ads ____________________________ Step 2 Lead-inWe can see ads everywhere. What kinds of ads do like most? Why?__________________________________Step 3 ReadingRead the text and answer the questions in item 3 on page 26 Step 4 Word learning写出意思对应的单词1 Way of dealing with a person or thing ____________2 Praise something publicly in order to encourage people to buy or use it__________3 Plan of how money will be spent over a period of time ,inrelation to the amount of money available_________4 having a high quality that is recognized and unquestioned;oflasting value and importance__________________5 modern;of the present time ____________6 action of contributing;thing contributed __________7 idea;general belief _______8 right or appropriate for a purpose an occasion _________9 concerned with or used in seeing ________Language points:1)certain adj 某种，某些；确定的，无疑的；确信的，深信的He didn’t come for a certain reason. 为了某种原因他没来。
It's certain that two and two makes four. 二加二得四是确定无疑的。
I'm certain that he saw me 我确信他看见了我。
固定短语：for certain 无疑地，肯定地Be certain to do something 一定会做某事It's certain that ... 是确信无疑的2) suitable adj 合适的Clothes suitable for hot weather are being sold. 适合炎热天气的衣服正在销售。
be suitable for 对...合适These books are suitable for children 这些书适合儿童（阅读）3)stand out (from/against sb/sth)1 The bright lettering stood out well against the dark background. 那种鲜亮的字在深色背景下十分醒目。
2 Her work stands out from the rest。
她的工作成绩比其他人都好。
思维拓展：stand aside 让开，站到一边去stand back 退后，向后站Stand for 代表，赞同，支持或主张某事物Stand by 袖手旁观，支持或援助某人；信守，遵守4）contribution noun 援助，贡献，投稿The invention of computers was a great contribution to human civilization电脑的发明是对人类的一大贡献。
Contribute verb 贡献出，捐献，投稿contributor noun 投稿者，捐助者contribute to （prep）为...作出贡献；把（时间）投入；有助于；是...的原因之一make a contribution/contributions to (doing sth) 对做某事做出贡献.5) approach noun 方法、方式、道路All approaches to the city were blocked 通往这座城市的道路都被封锁了。
Approach 接近，动手处理，商量，靠近approachable易接近的approach to接近,近似at the approach of 对...进行探讨There are several ways of approaching the problem . 处理这个问题有好几个方法。
July 1 is approaching. 七一快到了。
长难句解析及翻译1）It is likely to be just the name of a company, part of which may be a general location.翻译____________________________________________解析part of which may be a general location 是一个非限制性定语从句，关系代词which指it,即“广告”。
要点剖析：在介词+关系代词引导的定语从句中，由于意义上的需要，of which/of whom 前可带有some/any/few/several/many/most/all/both/none/neither/each/half/on e等词或形容词最高级。
如：There are more than 5000 islands of different sizes in China, the largest of which are Taiwan and Hainan Island.Today there are many people smoking in the world,about 45% of whom are Chinese.2) As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.翻译______________________________________________解析AS present-day advertisers often have large budgets 是原因状语从句；applying modern techniques of design是动名词短语作介词on的宾语，to make these advertisements as visually as possible是动词不定式短语作目的状语。
辨析比较apply vt. 应用，把...应用于，投入或应用于一项特定用途。
如：It's important to apply theory to practice 把理论应用于实践非常重要。
The rule cannnot be applied in every case 这规则并不适用于所有的情况。
拓展：apply的常见短语：be applied to 适用于，应用于，施加于；apply for 申请，请求，接洽；apply oneself to 致力于，集中精力做某事；apply sth to 把...施于，把运用于。
Apply不能用于进行时态。
3)Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.翻译__________________________________________________ 解析：该句中full of competition是形容词短语，作定语修饰a world;by combining...with...为介词短语作方式状语;combining the highest standards of design with ideas linked to the product to make them more attractive是动名词短语，接在介词by之后作宾语；linked to the products是不定式短语作定语，修饰ideas;to make them more attractive是不定式短语作状语，说明combining...with 的目的。
要点剖析：combine...with/and...使...与...相结合，把...和...结合起来。
如：We should combine theory with practice 我们应该理论联系实际。
Some films combine education with recreation. 有些影片将教育和娱乐结合在一起。
4)The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important in modern advertisements.翻译__________________________________________________ 解析that using humour...advertisements是接在谓语动词believe 后的宾语从句；其中using humour as well as new and unusual ideas to surprise people是动名词短语，作宾语从句的主语；不定式to surprise people说明using humour...的目的。