Emotion Students are expected to practise their spoken English and share opinions
with others by actively participating in the designed activities.
教 学 1. To talk about the four advertisements and get some ideas of the two main types of ads and
3. cheat
⑴ vi. 作弊，作假 e.g. Kids have always found ways of cheating in school exams.
孩子们总能找到考试作弊的方法。 ⑵ vt 欺骗，哄骗 e.g. He was accused of cheating investors out of their life savings.
课程单元教学设计首页
课程课题：Unit 1 Advertising —— Period 1 Welcome to the 课班级 年月日
教学地点
学时数
2
1. To enjoy some beautiful advertisements and have a general idea of
2
【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基 本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两 类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责 任感，有利于培养学生积极向上的良好的情感态度。 Step 4 Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. 【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈 述自己观点的过程即练习口语的过程。然后各小组代表再集中本组的意见在全班展示， 在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球 日”和“禁毒”的信息。 Step 5 More ads for you to discuss Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广 告知识的热情，帮助学生为下一课时的学习做好准备。 Step 6 Homework Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it. 【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂 课所学内容的同时，为下一堂课铺设平台。
5) I persuaded my father out of smoking.
我劝服我父亲戒了烟。
6) She persuaded me that the death did not at all.
她使我相信死并不能结束一切。
7) I’m almost persuaded that he is honest. 我几乎相信他是诚实的。
3. To get involved in the discussion and practice spoken English.
1. Encourage the students to discuss about advertisements. 2. Students can get a better understanding of advertisements.
respective purposes. 3. To get involved in the discussion and practice spoken English.
Teaching procedures:
Step 1 lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. 【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的， 贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动 学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。 Step 2 Brainstorming Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads? 【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身 活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得 成功的喜悦。 Step 3 Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.
Teaching aims:
1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their
advertisements.
Knowledge 2. To talk about the four advertisements and get some ideas of the two main
types of ads and their respective purposes.
教学 目标
Ability
我很快就能说服老板。
2) I persuaded him of its truth.
我使他相信这是真的。
3) They persuaded her to go with them.
他们说服了她和他们一起去。
4) We persuaded him into taking the job.
我们说服她接受这份工作。
advertisement n. 广告，宣传 e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧
沙发，为 什么不在本地报纸上登个广告呢？
advertising ⑴ adj. 登广告，广告宣传
U1 重点词汇讲解
1. advertise
⑴ v. 为……做广告，登广告宣传 e.g. The perfume has been advertised in all the major women’s magazines.
这种香水在所有主要的女性杂志上都做了广告。 ⑵ vi. 登广告招聘
e.g. We need to advertise for a new chef. 我们需要登广告招聘一名新厨师。
重 点 their respective purposes. 难 点 2.Encourage the students to communicate with classmates.
教学 手段 与方法
1. Discussion in pairs or in groups. 2. Task-based in-class activities. 3. Explanations of some language points.
e.g. They used many persuasive arguments.
他们用了许多有说服力的论据。
【常用搭配】
1) persuade sb. /pron.
说服某人
2) persuade sb. of sth.
使某人相信某事
3) persuade sb. to do sth. = persuade sb. into doing sth.