会展英语教程 Unit 1
convention, congress, exhibition; 2. know the developing trend and the major markets of the
MICE industry and their differences 3. have some idea of the role of technology and the green
Any disputes arising in the course of the exeld be settled through amicable negotiations, and arbitration or litigation can only be the last resort.
to memorize the Technical Terms and Proper Nouns V. Explaining the Exercises in Workshop Activities (with keys)
I. word study
• 1. function ----
• function---- n.:
4. MICE
Step Three: Text Reading for Inputs
I. Word study II. Grammatical structure III. Questions assisting understanding? IV. Classroom Activity: Ask the students
• A. There is a function this evening for the purpose of new product presentation.
• B. Price is the function of the relationship between supply and demand.
approach towards meeting 4. remember the important terminology as listed
hereinafter.
Step Two: Listening for Warming up
I. Before listening, explain the following words: 1. perk----(usually in plural) extra pay or benefits as a result of certain performance 2. diversity--- the feature or nature of being many and different 3. function center----a venue where a large party can be held 4. resort---- beauty spot or other places of interest resort to law / arms/forces
•
vi. to function as--- to act as, serve as, work as
• cf: functional department
• 2. on an ad hoc basis---not as scheduled, provisionally,
temporary, transient, fleeting
abbreviation (acronym)for the several separate yet converging activities?
Keys
1. People have meetings for the purposes of sharing information and to discuss and solve problems.
Lecture One
Step One: Assigning the Learning Tasks:
After studying this unit, you are expected to be able to: 1. distinguish meeting, incentive travels, conference,
5. lodge---- a hotel of any size, (Am.E) place of interest to lodge / file / raise a claim with
6. mega ---( misprinted as megs in the textbook) very big
2. Some people define an incentive travel as an event often held overseas and specially designed to be a “perk” or reward for attendees.
3. Exhibitions, which may also be called shows or trade fairs, are activities designed for targeted shareholders or suppliers of products,equipment and services, to demonstrate and promote their products to a certain market.
II. Listen to the passage and answer the following questions
1. Why do people have meetings? 2. What is the definition of an incentive
travel? 3. What is an exhibition? 4. What is the term that is a collective