Introduce the company and products to visitors
Negotiate the products’ process and payment terms with visitors
20
2
十一
21
2
Unit 6 Dismantling and Follow-up Contacts
八
15
2
Unit 4
Part II
Call the organizer to enquire about raw space installation
Meet a booth designer to discuss booth design and construction
16
2
九
17
2
Unit 5 Exhibition Services and Booth Reception
24
2
十三
25
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
Part II
Dismantle the display items
Call Eric Blair the Purchasing Manager ofLondonKids’Paradiseto show gratitude
Send out relevant materials to visitors as promised
Design an application form and put it o the website
Make a call to invite a VIP exhibitor to an exhibition
10
2
Unit 3 BoothSaleand Application
Part I
Design an application form and put it o the website
Part II
Give a speech in the conference
Confirm with the organizer about the meeting facilities and meeting room arrangement
Report emergencies to the host of the conference
32
2
十七
33
2
Revision
34
2
Revision
十八
35
2
Final Exam
36
2
本课程实践环节
学时数
安排说明：
主要参考书（名称、编著、版本）
《会展英语实用教程》大连理工大学出版社主编：李红英第一版
《会展英语脱口秀》北京师范大学出版社主编：浩瀚第一版
说明与建议：
本课程主要目的是培养学生掌握从事一般会展工作的常用英语表达、专业词汇，能以英语为工作语言，进行基本的会展各个流程的工作。因此在课堂教学中，应多创设模拟实际工作情景和任务，以此培养学生的能力。
Part I
Assist exhibitors in dismantling their booth items after the exhibition
Safeguard the exhibition venue and exhibitors’ personnel and materials
22
2
Deal with exhibitors’ and visitors’ additional requirements
十
19
2
Unit 5 Exhibition Services and Booth Reception
Part II
Select qualified booth staffers
Receive visitors and identify prospects
Write an invitation letter to exhibitors
二
3
2
Unit 1 Preparations for Exhibition
Part II Exhibitor’s Diary
Visit the exhibition center / hall in our city
Assign tasks to colleagues before attending a show
26
2
Unit 7 Convention Planning and Enquiry
Part I
Decide the time and venue for an international meeting
Prepare promotional materials for the meeting
十四
27
三
5
2
Unit 2 Exhibition Promotion and Enquiry
Part I Organizer’s Diary
Promote a new show to exhibitors
Design a prospectus for the trade show
6
2
Unit 2 Exhibition Promotion and Enquiry
北京京北职业技术学院
学期授课计划
201至201年度第二学期
专业名称：会展策划与管理
课程名称：会展英语
授课班级：会展策划与管理
教师姓名：
201年2月20日
教材名称及版本
会展英语
主编
黄晓彤、
文前国
出版社
外语教学与研究出版社
教学大纲（名称、编著、版本）
《北京京北职业技术学院英语教学大纲》第二版
北京京北职业技术学院英语教研室编写
教研室主任签字：
职业技术学院教务处制表
Call the organizer to change the booth option
Call the organizer to cancel the booth reservation
12
2
七
13
2
Unit 4 Booth Design and Installation
Part I
Design an exhibitor order form
Part I Organizer’s Diary
Call the manager of AsiaWorld-Expo to book a venue
Call the Sales Manager of Desheng to promote the show
四
7
2
Unit 2Exhibition Promotion and Enquiry
Make a call to invite a VIP exhibitor to an exhibition
六
11
2
Unit 3 BoothSaleand Application
Part II
Fill in the application form and send it to the organizer
教
学
目
标
通过教学，使学生熟悉会展中两个重要角色——主办方和参展商的工作流程，掌握会展的基本词汇表达，学会设计招展书、填写表格和撰写邀请函的能力，培养学生运用英语进行一般的展会操作和交流的能力。
根据
Байду номын сангаас教学
大纲
处理
教材
情况
一、内容增删说明
本学期授课时间为1-17周，18周期末考试。授课内容为全书的1至8单元。根据教材的特点和学生未来工作需求，适当增加会展情景对话。
二、重点难点分析
重点是会展作为会展主办方和会展参展商的工作流程，各个工作流程中的常用表达。
难点是作为参展商的工作人员的展位接待工作，各种文案工作的处理。
授课进度表
总学时数：51学分数：3
周次
课次
学时
教学内容
一
1
2
Reflection on last year’s study
Introduction tothe courseof this term
Unit 6 Dismantling and Follow-up Contacts
Part I
Design a questionnaire to receive feedbacks from visitors and exhibitors
十二
23
2
Unit 6 Dismantling and Follow-up Contacts
14
2
Unit 4
Part I
Call the official booth contractor and talk about standard row booth installation
Send booth design rules and regulations to the official booth contractor and exhibitors
2
Unit 7 Convention Planning and Enquiry
Part II
Apply for conference attendance
Make preparations for attending the conference