Unit 4 testNextPart I ScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1.(Listen to the audio recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy people's attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2.(Listen to the audio recording for the question.)A. The man asks for some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3.(Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4.(Listen to the audio recording for the question.)A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5.(Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part II ScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.W:So, Mr. Smith, you want to increase ridership on the buses.M:(1)W e do, and we hope you can help us.W:Certainly we can. First, we must change t he i m aget hr e of bus travel. M:How do you do that?W:Well, we'll (3)do som e sur veys to see what people really think abouttaking the bus. We'll investigate (4)di f f er ent age gr oups and so on. M:Will that work?W:It works (5)al l t he t i m e. Once we get a profile of (6)your user s, we can see who we can (7)t ar get.Your answer Correct answer(1) We do We do(2) change the image change the image(3) do some surveys do some surveys(4) different age groups different age groups(5) all the time all the time(6) your users your users(7) target targetPart III ScriptDirections: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.—C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms ofadvertisements.5. What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1.Dad, I need some new shoes. My old ones look ______ funny.A. kindB. a kindC. kind ofD. a kind of2.They probably give Yao Ming millions of dollars to wear those shoes. Butif you bought me the shoes, I'd wear them ________.A. nothingB. with nothingC. in nothingD. for nothing3.In the States, advertisers are not allowed ________ young people smokingcigarettes.A. showB. showingC. to showD. to be shown4.Cigarette manufacturers need to keep _______ new customers.A. bringing aboutB. bringing toC. bringing forwardD. bringing in5.Manufacturers often spend large _______ of money on the advertisements.A. volumesB. numbersC. sumsD. dollars6."Don't _____ think about it!" is an expression commonly used in the UnitedStates when a person emphatically denies another person something.A. soB. reallyC. evenD. ever7.It is _____________ for us to specify what kind of people we want.A. too only naturalB. only too naturalC. too natural onlyD. only natural too8.Advertisers keep finding ways _____ the law.A. overB. aboutC. roundD. around9.Our student union should ___________ against smoking on campus.A. make some publicityB. do some publicityC. make some publicationD. do some publication10.We have everything you need. Stereos, video machines, refrigerators,dining room tables. _______; we have it.A. Naming itB. To name itC. You name itD. You put a name on it。