当前位置:
文档之家› 2020高端汽车豪华车市场洞察
2020高端汽车豪华车市场洞察
,0;*"
8 46 , :9( 9(72020.03vs 2019.03
%28
8
P!R/&VUOGLA8
P!$E<6:)N/& I.2$
@#=H4 +)NY'IP!R* CQXB%<Z J -U39P!R*X( WIOG ?K
P!RI *CQ(WFS*" 0(WOG
<2+:0>BA
S
100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0
+98.9%
2018
2019
E+:0&.!9;BA7
2019%4M38% LKEG30000
!3*'BA=
• h^ÀÄH«2UʲÂ×(0hÁ´CZ9À6¿T [Äa
• Xe¿T[ÌohÁ´(^[¾Þ;[xsÞnQÔ Æ¸7جL@R.½
• µÌoh¡IQAÖyW&!$ i5É')Ùݨ hÄ4/uyW& %"!"'
G-
2/8< ;2/CAU"2/
3459&'
"1
! +487:92);0 134# 0 (6,9.
N#ODQ",V$S<.%?6X——Z
(P05CO/*7UT 3DK9
5CO/*DUTY,V: !J@([G/*
#DP@7I= .$
QMR2
@?
@?G1I
# *9'(". &
<'8=$
HA*9
HA*91I
209? *\H2
@E H)81
(WI, B T 5IP!R1 ?>)I*XB
;7?D -UM;
*. /
%*. ,!1$!0' +#." &
@4- >NKND2? 9*!S:JQ)S."(&B $30 /E? PF= F=
-@E H)N"6'LD:
@E H)7FJ"6'L
@E H) N'L?MI(
-@E H)QG99"6'LD:
@E H)QG9"6'L
)P/'0 /!<2QGS3B 0
@E H);J"6'L
D6+:0>58/ <2FF$ +:0% @25+:0%4#)
1N<0@6#; ."DF7RR!'$!0@6(2019%D70@6 LK4MHQ P0@ 6T1+0@6T8/)>72A;#B9
JD7;0@6(:IC&,U
26.0%
JI"9 +9.9%
48.9%
JI"9 +20.8%
?@!#;CB
F ;*.!6 7
D@
(
<,%C
B&"8!6'D
C@
B@
A@ A0@
2019 2018
216; :21B?O%21
<>?C&- "3
C#4E H)N" 6'L9*
@E H)9"6'L
• ³±xstÔ(?& '3>¹£4¿T[`vm *¯bw? +£kxs({^\Þ:¯bw ×È|
@C4?(;0
• lÕ¨&'¶j[( zNºK Ä • Ùݨ&'¶j[( zNºKÄ • gǨ&#! '¶j[( zNºKÄ • r¨& "#!'[(zN·q ®¢Äa
9 R#*HK^]0_PJ
,QP :%R 9.3%
BK!=QP :%R 5.6%
BBA<YfD>;LR#*HK5Sd.G<
9 87.4%
R#*H7/a:A" ^]h&ci2\*H
9F3FK(E0 _W=XK9^]PJ @jTOK(Ek86 ZX^]1-LR#` M[GQ>;U
+&RK=@E A %)N 5(,'L?M )P/$3'0
@HKA"2HK)#NMR .LF*GA;'Q %O95<$D 2HK'%OE:4 &+/>P
BGA;'8J9!9;%OE:3-"';S,!0C 4=I7T
" !
# 2020
$
Chapter 1
•
•
.54
+03 8 &#/0,2$ /0!70
",)1'
2018) :M(!D30)6Y7UTL#V2019)M(EF . 0M(SR&Z?H2 KM(!?J>5 N$+4UTP)\Q
Chapter 2
• " •
%& • $ —— '# ' !
46 :1)
46 :<!/ + &5:$!/8)'.9, $ #3-46
7M< IH<?PF=0 A"R'8G;L/=T
/. 0'
*. 0'
%15N" 4P<
+135%
%1KN" 4P<
+200%
2)(
+201% +233% +97%
+87%
,+36 #OC,
:;'4<
+ :;*.2%!B3'4"# '45/3 =;
*5GIOF/AMJ*6"PH KT619IOF/AM0 <-&GI%=/A+,43D <-/AGIOF=8"P7>
EBQ =) NI!U
IN#O(G+/DY>R,VMB:!8L
N#O:-)1G/*D,VF ]
! / +43487:9*
4.0% 3.0% 2.0% 1.0% 0.0% -1.0% -2.0% -3.0% -4.0%
\G+/
42;? =42HEW&42
4M224% LKEG45000
! ,(+:0BA1
4M240% LKEG7000
-*36 5-*?=O-*
=A!5
+=2HH9GI-IGI468*<')%DF)
:1 D3
.GE,
-;>9'4,?60
2020.03 VS 2019.03
:;>9'4?
2020.03 VS 2019.03
'4 >9
M9IOF/A8"P
7.9
GIOF/A8"P
10.7
&@ +6.7
( )
+20%
$; +11
71 8A
+155%
#LA6L $S3@ $SX3 #LA4L $S5@ $SX1 RC2ES #LA3 :':S90 #LQ5L
;UJ)SRCF&^O6,cNe=Fd$b
<'E/1IUJ"]TF&+6 45 %N 1IFa.!E/FO5Pf
J:BE 7 G".L
5
G1I
3CI.& K"4O!0/F
3C
3CG1I
"4FG7L $="9,/P5FGJI =HD&Q
15-20 20-25 25-35 35-50 50-75 75-100 100-200 200
/?@!45CB-!6'DG
0.6% 0.5% 6.5% 5.6% 4.9%
7.1%
JI"9 +60.7%
/-6; :/-CBX/-
R#V7/C4'
R#V7C4'?7/a:h&)2\ci <YfDg+d.
#KN3QPY@F7
KN($O9&?1
($T*X56
Þ
¬Þ ÞÞ ÞÞ ¬Þ ª×©Þ1RÄaU×
7 $#-3"
• Ò¥¯bwÁ¶OÚÃ(¿TÄÛVÊ»¯w_£,.È( 8f£cͧÏ
• ;[tÔ(²~REÎÄaxs(ÙÝ ÞlÕ¬ÞgÇ ` vm ];ÞPÍ(0-°R;[¦Ð
ቤተ መጻሕፍቲ ባይዱ
G+/
G+/
N#O18-19 UTY,VA
340 87: 9*%& $-
'G+/
G+/
CO18-19 UTY,VA
G+/